Showing results by author "Robert Villegas" in All Categories

The goal of this booklet is to introduce young people to the economic system known as capitalism. It is my contention that capitalism is the best economic system in the world. The benefits of capitalism have been left out of the discussion in our universities, and I consider this a travesty. In fact, most college professors today know that if young people were to become aware of the benefits of capitalism, they would reject fascism, communism and socialism, each of which are coercive in nature. Scholars, college professors, and politicians today (properly called pragmatists) have engaged in...

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

This book is designed to assist the Call Center Supervisor in upgrading the skills of his Call Center Representatives. Call Center Representatives are important because they are the only point of contact you’re your customers. They must know the company’s quality assurance standards and be able to represent the company well. They often make the difference between a customer with a problem resolved and a customer who will not come back. Giving proper answers, having the proper attitude and tone of voice are, therefore, of utmost importance for the company. This booklet will take the ...

This second volume adds the knowledge and experience that my company has gained since writing the first volume known as “Finding Sponsors.” After having made thousands of phone calls, engaged in many presentations and negotiations and helped teams and organizations obtain funding, we feel we are uniquely positioned to write this book. Since the first volume, we have also worked to develop funding opportunities in the entertainment industry for agents, marketing companies and concert/party promoters. Our experiences in developing sponsorship proposals have been invaluable to our efforts ...

After a decade of near obscurity, the Libertarian Party emerged into political prominence around the time of the election of 1980. This was also the year when Ronald Reagan was elected President. It is thought by many that Reagan’s economic policies most closely resembled those of libertarians. But this was not true. Still, even now, many people think that the libertarian movement is a distinctly American movement fostering liberty and “American values”. On the contrary, the Libertarian Party is merely faux American in principle. It is a party against liberty.

These pages represent two chapters of my recently updated book, The REAL Purpose-Driven Life plus an additional chapter on good versus evil. I removed the afore-mentioned chapters because I wanted to focus, in that book, on the central moral concept known as purpose. These chapters, although central to an understanding of the morality of Ayn Rand, stand on their own and provide several important insights on how to think about morality and apply it to the life of the individual.

Amerigo was born in a time of desperation and dystopia. He was the only man with the vision of a great future. Many repaired to his cause while others swore to destroy him. They wanted his life, his mind and everything he loved. He swore that no matter what they did, he would win the struggle for freedom and a new future.

How Pragmatism Destroyed a World is a powerful book about how ideas influence the most tragic events of history. It holds that everyone in the world has the same disease – and we are all dying from it. This is because much of man’s institutional knowledge descended from myths that ignored reality and existence. This so-called knowledge led to pragmatism and existential incompetence and this led to the brainwashing of the human mind. Since pragmatism is incapable of leading to understanding, and most of our leaders are educated in today’s universities, they are, almost as a group, ...

This book analyzes Human Sacrifice and its modern form Altruism providing new insight into the most deadly and evil idea ever propagated upon mankind. The book argues clearly that altruism is the cause of most man-made catastrophes and results in harm to the individual and destruction of civil society.The book also argues that the best way forward for man is to reject the concepts of altruism and collectivism and replace them with individualism and individual rights.

Calming the mind and quiet thinking are two new premises of rational meditation. This guide to rational thinking takes on mysticism, mindfulness and eastern religious influences by explaining how they do not help men live by means of reason and rational thinking. Mindfulness, in particular, is the meditation system of the left. The author shows how meditation can be done without mysticism, leftist philosophy and the denigration of the individual. Rational Meditation is not about collective joining with groups of like-minded people (Plato) and/or becoming Hephaistos (Freud and Jung). It is ...

Today, our culture is inundated with collectivism, the idea that man belongs to the group and must obey the group’s moral pronouncements. We are told we belong to the family, the community, the church, the race, the ethnic group, etc. We are told that only the collective is important and that sacrifice to the group is the only moral act. This book seeks a different perspective. It holds that the individual is supremely important and an end in him or herself, not to be used by collectivist leaders for the sake of "common" goals. This book is “succinctly written and conveys complex ...

The goal of my writing is to warn people about the dangers of bad ideology. I have, for many years, known that the consequences of creeping altruism were poverty and moral decline. I learned this by observing the cynical goal of power of modern philosophers, religious leaders, and their philosophical offshoots. The enemies of man include both the left and the right.

The advocates of socialism and communism assume, on principle, that the individual belongs to the state and the state can do whatever it wants to him. This premise, being the singular operative premise of communism and socialism, makes their moral natures and actions so similar that they can be understood solely on this basis. Contrast coercive governments with capitalist systems based upon the individual, and you will understand why communism and socialism oppose capitalism. The proponents of these coercive systems do not want the people to know that force and capitalism are opposites. In ...

My goal in this book is to explore the impact of nihilism in society. As I mentioned above, nihilism is the desire to destroy values, and through this process, to destroy civilization. This is no small matter because nihilism seeks to impact all lives currently benefiting from advanced civilization. Nihilism centers around one concept: the desire to destroy human valuing. Today, nihilists are out in force. They own the media, entertainment, politics, education, publication and the Internet. There are virtually no voices against them and those few who fight them are locked out. Twitter "...

Addiction is only possible to a person who is in denial of his own problems and who needs an “excuse” for escaping from his anxiety. It is a self-deception that exacerbates an individual’s problems by offering short-term pleasure as a solution for long-term anxiety. Yet, without self-deception, addiction would not be possible. You can go through scientific study after scientific study and none of them deal with the fact that any consumption item or activity that produces pleasure (but not nourishment) requires an excuse (or an argument) for its intake. In truth, most people eat way ...

Why did I write this book, and why did I call it EGOnomics? I believe you need to defend your ego against countless efforts to diminish it. Anti-ego ideologies often equivocate between egoism and narcissism and treat both concepts as if they were the same. The proponents of “anti-ego” do not like to witness a person expressing pride and self-regard, or when he is praised for having done something good or beneficial for himself. “Who does he think he is?” they ask. In this book I want to straighten out our understanding of the human ego and I want to give you tools to help you feel ...

This book is written for the athlete, team or concert promoter seeking sponsorship relationships in the sport and entertainment fields. The techniques presented here will help any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities. Build your marketing team around this book and you’ll experience success.

Is it possible that the problems in the world are not caused by capitalism and rich people? Is it possible that anti-capitalism and anti-reason philosophies are nothing more than elaborate hoaxes designed to convince people to give up everything they have honestly earned and take it away from them? Is it possible they are caused by the re-distribution of capital to wasteful uses and the consequent destruction of jobs and affluence? Additionally, after spending millions of dollars to fix the economy or the environment, altruists will forget to ask if the problem is fixed. If they hear that ...

The purpose of this book is to delve into critical issues about how the human mind has come to the modern position of doubt and despair. The culprits in this matter include the irrationality of both rationalism and skepticism, and, in particular, the child of skepticism known as pragmatism. Our age is an age of irrationalism specifically because these philosophical concepts lead to doubt, confusion, and denial of reality.

How many times have we heard the old saw: “Capitalism has failed again” over the course of contemporary events? We heard it during the Great Depression of 1929 after Hoover had invoked tariffs and precipitated economic retaliation and a banking crisis. Along with this question usually came a statement to the effect, that “We can fix capitalism and make it even stronger by issuing economic controls or spending money to stimulate economic activity.” This book will argue that capitalism, as an economic system, cannot fail as long as individuals are free to act.