Category Categories
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Unabridged
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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Fantastic
- By Tomas Hrcka on 09-18-24
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Release date: 06-30-23
- Language: English
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Unabridged
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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Hateful book with no new information if you’ve read Blue Ocean Strategy
- By Anon on 05-23-23
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Release date: 04-19-23
- Language: English
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders....
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5 Categories of Self Care
- The Ultimate Guide to Finding Self Love and Happiness
- By: Katherine Ibarra
- Narrated by: Katherine Ibarra
- Length: 3 hrs and 22 mins
- Unabridged
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Unlock the key to a happier, more fulfilling life! In 5 Categories of Self-Care, Licensed Clinical Therapist Katherine Ibarra takes you on a transformative journey to prioritize self-care in every area of your life. This audiobook is designed to help you enhance your well-being, take control of your destiny, and create a life filled with purpose and balance. By embracing the principles within, you'll elevate your happiness, feel empowered, improve your physical and mental health, cultivate deeper relationships, and uncover your true purpose.
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5 Categories of Self Care
- The Ultimate Guide to Finding Self Love and Happiness
- Narrated by: Katherine Ibarra
- Length: 3 hrs and 22 mins
- Release date: 03-04-25
- Language: English
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Unlock the key to a happier, more fulfilling life! In 5 Categories of Self-Care, Licensed Clinical Therapist Katherine Ibarra takes you on a transformative journey to prioritize self-care in every area of your life.
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Category Creation
- How to Build a Brand That Customers, Employees, and Investors Will Love
- By: Anthony Kennada, Brian Halligan - foreword
- Narrated by: James Fouhey
- Length: 7 hrs and 2 mins
- Unabridged
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Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.
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Category Creation
- How to Build a Brand That Customers, Employees, and Investors Will Love
- Narrated by: James Fouhey
- Length: 7 hrs and 2 mins
- Release date: 11-26-19
- Language: English
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Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated....
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Included in Plus membership -
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Category Five
- By: Philip S Donlay
- Narrated by: Chris Kennedy
- Length: 9 hrs and 28 mins
- Unabridged
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In the Atlantic Ocean, hurricane Helena is gathering strength, becoming the most powerful storm in recorded history. As Helena bears down on Bermuda, Donovan Nash, along with other members of the scientific research organization Eco-Watch, are called to fly in and extract key government people who have been studying Helena. For Donovan Nash, the routine mission turns deadly when an attempt is made on the life of the lead scientist.
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A very high level of constant suspense
- By Wayne on 05-14-16
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Category Five
- Narrated by: Chris Kennedy
- Series: Donovan Nash, Book 1
- Length: 9 hrs and 28 mins
- Release date: 10-25-08
- Language: English
- In the Atlantic Ocean, hurricane Helena is gathering strength, becoming the most powerful storm in recorded history....
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Unabridged
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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Supplement to The Category Design Toolkit
- By Sean on 05-04-24
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Release date: 05-12-23
- Language: English
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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How to Create a Category as a Small “e” Entrepreneur
- Seven Legendary Ways to Niche Down
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Unabridged
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One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.
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How to Create a Category as a Small “e” Entrepreneur
- Seven Legendary Ways to Niche Down
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Release date: 12-15-22
- Language: English
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One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup?" This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 54 mins
- Unabridged
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Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.
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Excellent content
- By Kr99 on 03-16-25
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- Narrated by: Jason DeFillippo
- Length: 54 mins
- Release date: 11-23-22
- Language: English
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Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale....
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Category Five
- By: Ann Davila Cardinal
- Narrated by: Almarie Guerra
- Length: 7 hrs and 15 mins
- Unabridged
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The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto Rico, is trying to recover after hurricane Maria, but the already battered island is now half empty. To make matters worse, as on the main island, developers have come in to buy up the land at a fraction of its worth, taking advantage of the island when it is down. Lupe, Javier, and Marisol are back to investigate a series of murders that follow in the wake of a hurricane and in the shadow of a new supernatural threat.
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Fantastic continuation!
- By 🎧Johnny🎧 on 04-28-21
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Category Five
- Narrated by: Almarie Guerra
- Length: 7 hrs and 15 mins
- Release date: 07-09-20
- Language: English
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The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto Rico, is trying to recover after hurricane Maria, but the already battered island is now half empty. To make matters worse, as on the main island, developers have come in to buy up the land....
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The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 50 mins
- Unabridged
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Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.
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The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- Narrated by: Christopher Lochhead
- Length: 50 mins
- Release date: 11-15-21
- Language: English
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Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult"....
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The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- By: Category Pirates, Eddie Yoon, Nicolas Cole, and others
- Narrated by: Jason DeFillippo
- Length: 52 mins
- Unabridged
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Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.
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The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- Narrated by: Jason DeFillippo
- Length: 52 mins
- Release date: 01-17-23
- Language: English
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Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business....
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Position Yourself or Be Positioned
- The Personal Category Design Playbook
- By: Christopher Lochhead, Eddie Yoon, Nicolas Cole
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Unabridged
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Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.
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Position Yourself or Be Positioned
- The Personal Category Design Playbook
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Release date: 01-10-23
- Language: English
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Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show....
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 37 mins
- Unabridged
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From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules. In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- Narrated by: Christopher Lochhead
- Length: 37 mins
- Release date: 11-02-22
- Language: English
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From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules....
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Unfair Comparisons
- Nuancing the "Sold, Not Bought" Category
- By: Maria Ferrante-Schepis
- Narrated by: Maria Ferrante-Schepis
- Length: 4 hrs and 58 mins
- Unabridged
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The life insurance industry stands at a pivotal moment. Consumer trust is eroding, many new technology entrants have failed, and the demands for innovation have never been more urgent. Maria Ferrante-Schepis offers a compelling “video tape review” of the industry’s last decade, enabling us to rethink what’s possible in a negative demand category.
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Unfair Comparisons
- Nuancing the "Sold, Not Bought" Category
- Narrated by: Maria Ferrante-Schepis
- Length: 4 hrs and 58 mins
- Release date: 03-11-25
- Language: English
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The life insurance industry stands at a pivotal moment. Consumer trust is eroding, many new technology entrants have failed, and the demands for innovation have never been more urgent.
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Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 41 mins
- Unabridged
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Business media “platforms” and social media platforms have a problem. The way content gets created, distributed, and monetized today is being radically transformed—and most people haven’t noticed yet. And up until now, creators have not been paid (fairly) for their work. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape.
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Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- Narrated by: Christopher Lochhead
- Length: 41 mins
- Release date: 11-08-22
- Language: English
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Business media “platforms” and social media platforms have a problem. But all that is changing. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape...
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 5 mins
- Unabridged
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In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.
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Love the book!
- By Amazon Customer on 01-28-24
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- Narrated by: Christopher Lochhead
- Length: 1 hr and 5 mins
- Release date: 10-21-22
- Language: English
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In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business....
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EMT Audio Study Guide! Complete A-Z Review
- Ultimate NREMT Test Prep To Help You Pass The EMT Exam! Best EMT Book & Prep! Covers ALL NREMT Categories! Complete A-Z Review Edition
- By: Jamie Montoya
- Narrated by: Austin R Stoler
- Length: 6 hrs and 51 mins
- Unabridged
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You are no doubt a busy student with a lot of things going on! It can be challenging to find the time to read your EMT textbook in preparation for the NREMT Exam. However, the truth is that the NREMT is a challenging computer adaptive test, meaning the difficulty of the questions are adjusted based on the responses you provide. It is normal to have some anxiety about taking this test. The NREMT only allows a certain number of attempts to pass the test. Thorough preparation is therefore essential.
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This book is a must to pass EMT exam,
- By Joan Kelly on 01-25-21
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EMT Audio Study Guide! Complete A-Z Review
- Ultimate NREMT Test Prep To Help You Pass The EMT Exam! Best EMT Book & Prep! Covers ALL NREMT Categories! Complete A-Z Review Edition
- Narrated by: Austin R Stoler
- Length: 6 hrs and 51 mins
- Release date: 10-22-18
- Language: English
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You are no doubt a busy student with a lot of things going on! It can be challenging to find the time to read your EMT textbook in preparation for the NREMT Exam. However, the truth is that the NREMT is a challenging computer adaptive test....
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A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 36 mins
- Unabridged
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Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing.
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A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- Narrated by: Jason DeFillippo
- Length: 36 mins
- Release date: 12-19-22
- Language: English
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Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing....
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The Magic Triangle
- Why Category Design Is the Single Point of Failure
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 42 mins
- Unabridged
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The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.
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The Magic Triangle
- Why Category Design Is the Single Point of Failure
- Narrated by: Christopher Lochhead
- Length: 42 mins
- Release date: 11-03-22
- Language: English
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The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business....
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Mastering DI Competition
- Strategies for Thriving in the Tournament Environment
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 3 hrs and 38 mins
- Unabridged
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Bring your DI competition skill to ultimate mastery with "Mastering DI Competition," an eBook that dives deep to unravel the exciting world of Destination Imagination! This comprehensive guide delves into the nuts and bolts of DI competition armed with an exhaustive 15-chapter format. Equip yourself with a deep understanding of the unique landscape from the basics, the importance of teamwork, and decoding the tournament environment in Chapter 1, onto essential DI concepts such as challenge categories and scoring in Chapter 2. Our rigorous journey continues with guidelines for forming an ...
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Mastering DI Competition
- Strategies for Thriving in the Tournament Environment
- Narrated by: Virtual Voice
- Length: 3 hrs and 38 mins
- Release date: 04-21-24
- Language: English
- Bring your DI competition skill to ultimate mastery with "Mastering DI Competition," an eBook that dives deep to unravel the exciting world of ...
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Please try againRegular price: $4.99 or 1 credit
Sale price: $4.99 or 1 credit
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