Consumer Insights
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- By: Thales S. Teixeira, Greg Piechota
- Narrated by: Tom Weitzel
- Length: 11 hrs and 14 mins
- Unabridged
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Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.
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This Book Is So Good That I Tell No One About It
- By E on 07-19-19
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- Narrated by: Tom Weitzel
- Length: 11 hrs and 14 mins
- Release date: 02-19-19
- Language: English
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Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge....
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- By: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Great book! Every business owner has to read
- By Melena Cider on 07-14-21
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 11-12-19
- Language: English
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- By: Shane O'Mara
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Unabridged
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Release date: 05-04-21
- Language: English
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- By: Janelle Estes, Andy MacMillan
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Unabridged
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Release date: 02-15-22
- Language: English
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....
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Future-Proof Strategies
- Navigating Tomorrow's Markets with Agility and Insight
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 4 hrs and 54 mins
- Unabridged
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Step into the arena of a fast-changing business landscape with "Future-Proof Strategies," your essential guide to navigating the unpredictable currents of modern markets. As the world hurtles forward, driven by technological innovation and shifting consumer expectations, businesses must adapt or risk becoming relics of the past. This compelling eBook offers a deep dive into the art and science of market evolution, equipping you with the tools to not only survive but thrive in the face of relentless change. "Future-Proof Strategies" peels back the curtain to reveal the intricate workings of ...
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Future-Proof Strategies
- Navigating Tomorrow's Markets with Agility and Insight
- Narrated by: Virtual Voice
- Length: 4 hrs and 54 mins
- Release date: 04-19-24
- Language: English
- Step into the arena of a fast-changing business landscape with "Future-Proof Strategies," your essential guide to navigating the unpredictable ...
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Strategic Market Research
- A Guide to Conducting Research that Drives Businesses
- By: Anne Beall
- Narrated by: Virtual Voice
- Length: 4 hrs and 6 mins
- Unabridged
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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these ...
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Strategic Market Research
- A Guide to Conducting Research that Drives Businesses
- Narrated by: Virtual Voice
- Length: 4 hrs and 6 mins
- Release date: 03-24-24
- Language: English
- For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its ...
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In-Market Leads
- How Big Data, Artificial Intelligence and Behavioral Insights Are Re-Inventing Lead Generation and Putting Smart Marketing Executives in Control of Revenue Growth and Profits
- By: Christian Shaffer, Robert Gandley
- Narrated by: Kevin Kollins
- Length: 29 mins
- Unabridged
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Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell. If, as a skilled marketer, you had this information, could you convert them? In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call.
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tl;dr purchase inmarket leads
- By Amazon Customer on 08-29-17
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In-Market Leads
- How Big Data, Artificial Intelligence and Behavioral Insights Are Re-Inventing Lead Generation and Putting Smart Marketing Executives in Control of Revenue Growth and Profits
- Narrated by: Kevin Kollins
- Length: 29 mins
- Release date: 06-29-17
- Language: English
- Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell....
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- By: Bernd Schmitt
- Narrated by: Walter Dixon
- Length: 6 hrs and 40 mins
- Unabridged
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Narrated by: Walter Dixon
- Length: 6 hrs and 40 mins
- Release date: 05-01-12
- Language: English
- Experiential markering guru Bernd Schmitt shows marketers and brand managers everywhere how to harness the power of customer happiness....
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