Product List
    • How Decoupling Drives Consumer Disruption
    • By: Thales S. Teixeira, Greg Piechota
    • Narrated by: Tom Weitzel
    • Length: 11 hrs and 14 mins
    • Release date: 02-19-19
    • Language: English
    • 4.5 out of 5 stars 165 ratings
    • Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge....

    Regular price: $18.00 or 1 credit

    Sale price: $18.00 or 1 credit

    • How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
    • By: Adele Revella
    • Narrated by: Pam Ward
    • Length: 7 hrs and 2 mins
    • Release date: 11-12-19
    • Language: English
    • 4 out of 5 stars 39 ratings
    • Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    • How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
    • By: Shane O'Mara
    • Narrated by: Mike Cooper
    • Length: 6 hrs and 51 mins
    • Release date: 05-04-21
    • Language: English
    • 4 out of 5 stars 1 rating
    • Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....

    Regular price: $13.22 or 1 credit

    Sale price: $13.22 or 1 credit

    • How the World's Top Companies Use Human Insight to Create Great Experiences
    • By: Janelle Estes, Andy MacMillan
    • Narrated by: Lexi Mae
    • Length: 6 hrs and 8 mins
    • Release date: 02-15-22
    • Language: English
    • 5 out of 5 stars 1 rating
    • User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    • Navigating Tomorrow's Markets with Agility and Insight
    • By: Barrett Williams, ChatGPT ChatGPT
    • Narrated by: Virtual Voice
    • Length: 4 hrs and 54 mins
    • Release date: 04-19-24
    • Language: English
    • Not rated yet
    • Step into the arena of a fast-changing business landscape with "Future-Proof Strategies," your essential guide to navigating the unpredictable ...

    Regular price: $4.99 or 1 credit

    Sale price: $4.99 or 1 credit

    Included in Plus membership
    • A Guide to Conducting Research that Drives Businesses
    • By: Anne Beall
    • Narrated by: Virtual Voice
    • Length: 4 hrs and 6 mins
    • Release date: 03-24-24
    • Language: English
    • Not rated yet
    • For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its ...

    Regular price: $9.99 or 1 credit

    Sale price: $9.99 or 1 credit

    • How Big Data, Artificial Intelligence and Behavioral Insights Are Re-Inventing Lead Generation and Putting Smart Marketing Executives in Control of Revenue Growth and Profits
    • By: Christian Shaffer, Robert Gandley
    • Narrated by: Kevin Kollins
    • Length: 29 mins
    • Release date: 06-29-17
    • Language: English
    • 3 out of 5 stars 5 ratings
    • Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell....

    Regular price: $3.95 or 1 credit

    Sale price: $3.95 or 1 credit

    • How Your Business Can Profit from the Insights of Positive Psychology
    • By: Bernd Schmitt
    • Narrated by: Walter Dixon
    • Length: 6 hrs and 40 mins
    • Release date: 05-01-12
    • Language: English
    • 3 out of 5 stars 6 ratings
    • Experiential markering guru Bernd Schmitt shows marketers and brand managers everywhere how to harness the power of customer happiness....

    Regular price: $20.00 or 1 credit

    Sale price: $20.00 or 1 credit