Customer Behavior
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How to Win Friends & Influence People
- By: Dale Carnegie
- Narrated by: Andrew MacMillan
- Length: 7 hrs and 15 mins
- Unabridged
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You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!
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This is well worth listening too! Main points are.
- By Ralph on 10-21-11
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How to Win Friends & Influence People
- Narrated by: Andrew MacMillan
- Length: 7 hrs and 15 mins
- Release date: 09-16-04
- Language: English
- For over 60 years the rock-solid, time-tested advice in this audiobook has carried thousands of now-famous people up the ladder of success in their business and personal lives....
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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Message tainted by using shady biz as examples
- By Amazon Customer on 04-25-19
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Release date: 04-03-18
- Language: English
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Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- By: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Customer focused results
- By Scott Groves on 06-07-24
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Release date: 12-31-21
- Language: English
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Release date: 02-05-15
- Language: English
- Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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Datos interesantes para equipos de ventas
- By Cliente de Amazon on 07-02-24
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Release date: 09-20-22
- Language: English
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....
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The Secret Lives of Customers
- A Detective Story About Solving the Mystery of Customer Behavior
- By: David S Duncan
- Narrated by: David S Duncan, Terrence Kidd
- Length: 4 hrs and 39 mins
- Unabridged
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Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why.
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Building upon the jobs to be done concept.
- By TohirT on 11-29-23
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The Secret Lives of Customers
- A Detective Story About Solving the Mystery of Customer Behavior
- Narrated by: David S Duncan, Terrence Kidd
- Length: 4 hrs and 39 mins
- Release date: 05-04-21
- Language: English
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A "detective story" that delivers key insights for any businessperson asking the questions: Who really are our customers, why do we lose them, how do we regain them? Find out....
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- By: Will Guidara
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Unabridged
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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A Stratification What it Means to Be of Service
- By Amazon Customer on 10-31-22
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Release date: 10-25-22
- Language: English
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation?
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Disney U
- How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees
- By: Doug Lipp
- Narrated by: Tim Lundeen
- Length: 5 hrs and 56 mins
- Unabridged
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In helping Walt Disney create “The Happiest Place on Earth”, Van France and his team started a business revolution in 1955 that eventually became the Disney University - the employee training and development program that powers one of the most famous brands on earth. Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney culture and describes the company's values and operational philosophies that support the world-famous Disney brand.
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boring, boring, boring
- By D. Ireland on 06-12-24
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Disney U
- How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees
- Narrated by: Tim Lundeen
- Length: 5 hrs and 56 mins
- Release date: 07-23-21
- Language: English
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Leadership lessons from the iconic brand you can use to drive Disney-style success....
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The Toyota Way to Service Excellence
- Lean Transformation in Service Organizations
- By: Jeffrey K. Liker, Karyn Ross
- Narrated by: Doug Greene
- Length: 15 hrs and 41 mins
- Unabridged
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A must-listen for service professionals of every level, this essential book takes the proven Lean principles of the best-selling Toyota Way series and applies them directly to the industries where quality of service is crucial for success. Jeff Liker and Karyn Ross show you how to develop Lean practices throughout your organization using the famous 4P model. Whether you are an executive, manager, consultant, or frontline worker who deals with customers every day, you'll learn how take advantage of all Lean has to offer.
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Terrible Narration
- By Jase M. Rex on 12-20-22
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The Toyota Way to Service Excellence
- Lean Transformation in Service Organizations
- Narrated by: Doug Greene
- Length: 15 hrs and 41 mins
- Release date: 08-11-21
- Language: English
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The world's best-selling Lean expert shows service-based organizations how to go Lean, gain value, and get results - The Toyota Way....
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Bet on Talent
- How to Create a Remarkable Culture That Wins the Hearts of Customers
- By: Dee Ann Turner
- Narrated by: Pam Ward
- Length: 6 hrs and 12 mins
- Unabridged
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When it comes to running a business, the most important decisions a leader makes are not about products or locations - they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business. Now she's ready to share her secrets on how to build, sustain, and grow an organizational culture that attracts world-class talent and consistently delights customers, no matter what your industry.
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Worth a read - some REALLY solid nuggets
- By Rurik McKaiser on 01-03-24
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Bet on Talent
- How to Create a Remarkable Culture That Wins the Hearts of Customers
- Narrated by: Pam Ward
- Length: 6 hrs and 12 mins
- Release date: 09-03-19
- Language: English
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When it comes to running a business, the most important decisions a leader makes are not about products or locations - they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business....
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The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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Bellow average book
- By Elias Karráa on 08-11-19
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The Challenger Sale
- Taking Control of the Customer Conversation
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Release date: 07-16-19
- Language: English
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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- By: Jay Baer
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Unabridged
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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Such a waste of time
- By hadi maghsoudi on 03-19-16
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Release date: 03-01-16
- Language: English
- Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....
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Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Very disappointing
- By TerrisThompson on 01-24-23
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Marketing 5.0
- Technology for Humanity
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Release date: 03-23-21
- Language: English
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- By: Greg Nanigian
- Narrated by: Graham Rowat
- Length: 3 hrs and 48 mins
- Unabridged
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrated by: Graham Rowat
- Length: 3 hrs and 48 mins
- Release date: 12-29-20
- Language: English
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....
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Agile for Everybody: Creating Fast, Flexible, and Customer-First Organizations
- By: Matt LeMay
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 19 mins
- Unabridged
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Author Matt LeMay explains agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of agile across industries and functions.
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The Agile melting pot
- By Mom on 02-07-24
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Agile for Everybody: Creating Fast, Flexible, and Customer-First Organizations
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 19 mins
- Release date: 05-27-20
- Language: English
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Author Matt LeMay explains agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice....
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- By: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Great book! Every business owner has to read
- By Melena Cider on 07-14-21
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 11-12-19
- Language: English
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- By: Robbie Kellman Baxter
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Unabridged
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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Great read
- By Ryan Veit on 02-27-24
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Release date: 09-24-21
- Language: English
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- By Keehsa on 03-03-20
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Release date: 10-01-19
- Language: English
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....
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Becoming the Change
- Leadership Behavior Strategies for Continuous Improvement in Healthcare
- By: John Toussaint, Kim Barnas, Emily Adams - contributor
- Narrated by: Kyle Tait
- Length: 5 hrs and 37 mins
- Unabridged
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Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care. This book demonstrates that real change is very personal and has to start at the top - whether you're an executive, governing board member, manager, or physician.
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Not a good audio book format
- By alexander schwetlick on 10-02-22
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Becoming the Change
- Leadership Behavior Strategies for Continuous Improvement in Healthcare
- Narrated by: Kyle Tait
- Length: 5 hrs and 37 mins
- Release date: 07-14-21
- Language: English
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Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care....
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The Thank You Economy
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Unabridged
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The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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Gary is fun, but the book is a bit shallow
- By Scott T. Hards on 02-28-12
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The Thank You Economy
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Release date: 06-28-11
- Language: English
- If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....
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