Customer Psychology

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.

Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business - any business - depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40-plus-year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the rules for serving customers so well they'll never want to do business with anyone but you.

In today's fast-paced, ever-evolving world of sales, traditional methods no longer guarantee success. Buyers are more informed, discerning, and resistant to high-pressure tactics than ever before. So how can sales professionals adapt and thrive in this new environment? Enter "The Reverse Ask Technique" — a groundbreaking approach that flips the script on conventional sales wisdom. "The Reverse Ask Technique" challenges the notion that to achieve more, you must ask for more. Instead, it reveals the power of asking for less to close more deals. This counterintuitive strategy leverages human...

This book will help you shape your game plan and increase your ability to positively influence and persuade others. Whether you are selling products, services, or ideas, the detailed explanations and exercises in this book will teach you how to maximize your persuasive power. Some of the key points in the book include: - The 10 most common misdemeanors of business communication. - A simplified step-by-step process of achieving superior communication and influence. - 19 exercises that you can use to develop an elevator speech, sales page, pitch letter, and marketing campaign for your product...

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

In the ever-evolving world of digital marketing, staying ahead of the curve requires more than just innovative strategies—it demands a commitment to ethics. Ethical Digital Marketing: Strategies for Success in a Transparent World is your ultimate guide to mastering digital marketing while maintaining integrity and building lasting trust with your audience. This comprehensive book delves into the principles of ethical marketing, offering actionable insights and real-world case studies to help you navigate the complex landscape of online marketing. Learn how to leverage the latest tools and...

Unlock the secrets to mass-market success with Selling to the Masses: Cash In on the Herd Mentality. In today's world, understanding how to sell effectively is the key to dominating your niche and reaching a vast audience. This book reveals the psychology behind herd mentality and shows you how to tap into it to boost your sales. You'll discover proven techniques and strategies on how to sell your product or service to large groups. Whether you're just starting out or looking to sharpen your sales skills, this book is your roadmap to building a business that thrives on mass appeal. It’s ...

Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business Are you ready to take your affiliate marketing business to the next level? "Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business" is your ultimate guide to growing your affiliate ventures from modest profits to massive success. Packed with actionable insights and proven techniques, this book will show you how to: - Leverage advanced marketing strategies to multiply your commissions. - Build and nurture a network of high-performing affiliates. - Automate your processes for maximum ...

La Customer Experience es una disciplina con una demanda creciente que despierta mucho interés. Solo en países de habla hispana hay 49.500 búsquedas al mes por Google del término "Customer Experience". Pocos son los profesionales que saben del tema y que ofrecen un método que permita diseñar Experiencias Cliente relevantes y rentables . Este libro explica el método CX3C, un método sencillo y eficaz que consta de 10 fases para que el "lunes", cuando el lector llegue a la oficina, pueda empezar a trabajar con sus compañeros en diseñar y activar Experiencias Cliente relevantes y rentables.

Step into the future of entrepreneurship where the heart of every transaction and innovation beats in sync with the customer's desires. "The Heart of the Deal" is not just an eBook; it's your secret dossier to unlocking the full potential of customer-centric business strategies that are revolutionizing industries across the globe. Imagine possessing the knowledge to understand your customers deeper than they understand themselves. This treasure trove of insights begins by dissecting the essence of customer-centric entrepreneurship, guiding you through the journey of why centering your ...

Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence - knowing how to manage emotions, empathize, build relationships, and more - drives performance. But how do you get naturally resistant people to practice new ways of thinking?

The Customer Prevention Culture will prompt leaders to think differently about their businesses by challenging their views of company culture and the resulting effects on customer experience. When the culture of commerce and the sales engine are embraced, it's game over for the competition!

Introducing "Engaging Enthusiasts," THE ultimate guide for everyone looking to unlock the exciting world of role-playing games (RPG). This comprehensive eBook encapsulates everything you need to know about setting up your RPG store, engaging potential customers, retaining existing ones, and, most importantly, expanding your business. Are role-playing enthusiasts a riddle to you? Fear not, Chapter 1 takes a deep dive into understanding this unique community, their psychology, and the different gamer types you must cater to. It also provides insights into assessing market capabilities within ...

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.

Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.