Emotional Marketing

The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised...

The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers, helping them to understand not only what the numbers really mean but also why they matter. This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business.

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships.

Unlock the secrets to building wealth like Warren Buffett with this concise guide to value investing. In this ebook, you’ll discover how to choose quality companies, harness the power of compound interest, and maintain emotional discipline to achieve long-term success in the stock market. Learn Buffett’s timeless investment strategies and apply them to your own portfolio, regardless of your level of experience. Become a "mini Warren Buffett" and take control of your financial future with proven methods that stand the test of time.

Be brave to give yourself fierce self-compassion. A simple guide to discover the power of being compassionate to yourself with meditation and self-affirmations. Treat yourself with the same understanding and compassion with which you treat others. Everyone has heard the saying “you are your own worst critic”. But what happens when that critic becomes so loud, you cannot hear anything else?

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

In The 52-Week Low Formula: A Contrarian Strategy That Lowers Risk, Beats the Market, and Overcomes Human Emotion, wealth manager Luke L. Wiley, CFP, examines the principles behind selecting the outstanding companies and great investment opportunities that are being overlooked. Along the way, Wiley offers a melding of the strategies used by such investment giants as Warren Buffett, Howard Marks, Michael Porter, Seth Klarman, and Pat Dorsey.

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence - knowing how to manage emotions, empathize, build relationships, and more - drives performance. But how do you get naturally resistant people to practice new ways of thinking?

Unlock the secrets of successful stock trading with this comprehensive guide. "Mastering Stock Trading" covers essential strategies, including technical analysis tools, risk management techniques, and emotional discipline to help you navigate the volatile world of stock markets. Learn to make informed decisions, avoid common trading mistakes, and develop a trading plan that suits your goals. Whether you're a beginner or an experienced trader, this ebook provides the knowledge and tools you need for long-term trading success.

Unlock the secrets of converting engagement into revenue with "Sales Funnels: A Guide to Turning Engagement into Riches." This game-changing book is your ultimate roadmap to mastering the art and science of sales funnels. Tired of watching potential customers slip through your fingers? Discover how to transform casual browsers into loyal brand advocates. From crafting irresistible awareness campaigns to nurturing leads with precision, this comprehensive guide covers every stage of the funnel with expert insight and actionable strategies. Dive into the psychology of persuasion, learning how ...

In a rapidly changing world, preparing children for the future means equipping them for careers that might not even exist yet. "Thriving in the Unknown: Preparing Children for Careers That Don't Exist Yet" is a ground-breaking guide that empowers parents, educators, and mentors with insights and tools to navigate this daunting yet exciting task. This book provides an in-depth exploration into the dynamic evolution of careers, offering invaluable strategies and practical skills necessary for children to flourish in the unknown terrain of future professions. The author transcends traditional ...

This is a book that gives excellent insight to those who want to understand how to perform the emotional freedom technique, which is also known as EFT. The author provided step-by-step instructions on how to perform the process and be able to become emotionally free within minutes. The author also offers additional resources a person can use to visually see the process being performed to give another perspective to the listeners of the book. This book is action-packed with information to make sure the listeners are well-informed and receive great value.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

In this book, we will discover what is the mindset of a successful investor and if he/she can be able to maintain it. We will also look at several strategies that are used by these investors. This includes strategies like technical analysis, market risk, overconfidence bias, investment decision making and many others. By the time you finish this book you will have acquired some knowledge of how attitudes and beliefs affect financial decisions and how they relate to each other when faced with uncertainty.

Driven by a fascination with human behavior, psychology, sales, and a desire to enhance workplace dynamics, Steve Peters explored the intricate relationship between emotional intelligence and sales performance. Through this exploration, Steve aims to provide listeners with a nuanced understanding of how emotional intelligence can catalyze enhanced performance and interpersonal effectiveness in the modern work environment.