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Belonging to the Brand

Why Community Is the Last Great Marketing Strategy

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Belonging to the Brand

By: Mark Schaefer
Narrated by: Mark Schaefer
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Highlights include:

  • How community relates to the emotional connections developed via social media and content
  • Why demographic, technological, and societal trends favor a new community strategy
  • A new view of the ROI of community
  • How a community strategy upends traditional marketing management
  • The psychological connection between communities and brands
  • Why NFTs and the metaverse change the game for community strategy
  • Powerful brand benefits overlooked by most community strategies today

Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling and actionable blueprint for the modern brand community.

©2023 Mark Schaefer (P)2023 Mark Schaefer Consumer Behavior & Market Research Marketing Marketing & Sales Inspiring

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Mark is one of my favorite authors. He has written many books that can transfer a business AND a person. This is another of his books that I will read again and again. -izzy House

Another powerful book

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This book is super validating for the moment of marketing that needs to shift out of soulless ploys of the past to actually meaningful connections with each other for the future. It starts with any organization, big or small, to make the commitment to people instead of profit. From there, profit will follow. And maybe profits of the future will be redefined into community happiness and connection. Ready to shift to a community mindset? Read/Listen to this book.

Stop marketing and start being a community!

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I've known or, and been familiar with Mark for a while. We've been connected via a few social media platforms. We know some of the same people. We've never been particularly close. But we've never been particularly distant. I choose to think we've always respected each other's work.
Reading, or rather listening to, this book, makes me realize we are closer in spirit than I thought.
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I started writing a long review. I was covering how our experiences were similar. I stopped writing somewhere around page 3. I decided it would make a better post, video, or some other type of content.

Instead, I'll just tell you that there is solid chance that everything you'll read or hear in this book, you already know. You may not be practicing it. But you know, in a deep way, what he's teaching you.
That isn't to devalue it. It's actually just the opposite.
You should read or buy this book BECAUSE you already know it.
What the book will do, much like Mark's experiences did for him, is confirm it.
I hope you get the same confidence out of it that I did.
And I hope you act on it.
I know I will.

Thanks for writing it Mark. I'm glad I listened to it. I would rebuy it again.
I listened to it at the perfect time. If you're listening real close, you can hear me yelling at the top of my lungs..
I KNEW IT! :-)

Great Book Mark. Thanks for writing it.

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Community has hit a tipping point in the business world and it’s clear that it’s not just for tech and influencers, but until now, there hasn’t been a book that shows you the road map of how to profit from community building.

That’s why you need to read this book ASAP

Most important marketing book you’ll ever read

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Mark Schaeffer continues to challenge the status quo of marketing and pushes marketers to think like humans and address the human need for belonging. Mark tells personal stories and examples to explain the power of creating a brand that creates a sense of belonging.

I use Mark’s’ book, Marketing Rebellion for textbook in my marketing course at Indiana University. “Belonging to the Brand” provides deeper lessons on psychology and social behavior in our society to help us engage with the consumer in a meaningful way. When consumers belong to the brand they stick with the brand and they become the brand advocates.

Mark pushes us to be better marketers and do work that we can be proud of by connecting consumers to brands with a purpose.

A purposeful, forward-thinking approach to marketing

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If you are looking for a practical marketing book that covers the real world of marketing in a community driven world this is it.

Most practical marketing book for our time

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If you are an aspiring founder focused on building a brand this is the most timely and important book to read.

Fantastic insights with undeniable reasons to focus on building a community.

Loved everything about it. Deeply resonating with great breakdowns to help you do the community approach the right way.

One of the most impactful books I’ve read this year. Feel so much better off after reading it. Can’t miss book! -Ali

The most important book to read for any aspiring founder today.

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Mark has done it again! His refreshing take on modern marketing and the need to move beyond outdated ad tactics is exactly what I needed to inspire new growth in my small business. I enjoyed every minute of this book and have already recommended to my friends and marketing colleagues.

A Must Read for Modern Marketers

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Once again Mark, in his simple authentic style, offers a mind stimulating heart motivating read.. Love this guy.

I LOVE THIS GUY

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I would only give this exact book 3 stars, but because I completely love Mark Schaefers work, I gave it 4.

I’m sorry to say this, but mark has forgotten this own words just a little. That it’s not bout you, it’s about me.

I felt like 80% of this book was about Mark and his activities, of which I admire, but the previous books were completely filled with gold nuggets on every page. This was not. More of an attempt to keep building his own community and boosting the momentum.

I ate Cumulative advantages in 1 day, and immediately purchased this. I will still buy your next book in an instant Mark. Do not be encouraged by this review, perhaps many feel otherwise - from me it’s just a friendly high-five telling you, you can do better.

I’m sorry for writing this - but this book is mediocre compared to the rest

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