Human Behavior Economics

Inequality, social immobility, and political polarization are only a few crucial phenomena driven by the inevitability of social structures. Social structures determine who has power and influence, account for why people fail to assimilate basic facts, and enlarge our understanding of patterns of contagion - from the spread of disease to financial crises. Despite their primary role in shaping our lives, human networks are often overlooked when we try to account for our most important political and economic practices.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic. 

Decades before the business world discovered the power of authentic staff engagement, Green Mountain Coffee Roasters cofounder Bob Stiller was busy creating a company with a mission to build an engaged workforce focused on innovation. Green Mountain Coffee Roasters went public, moved to selling wholesale exclusively, invested in Keurig, and became one of the few coffee companies to ever reach $1 billion in sales. In Better and Better, Stiller explains how he did it.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

We like to think of ourselves as rational. This idea is the foundation for classical economic analysis of human behavior, including the awesome achievements of game theory. But as behavioral economics shows, most behavior doesn’t seem rational at all - which, unfortunately, casts doubt on game theory’s real-world credibility. In Hidden Games, Moshe Hoffman and Erez Yoeli find a surprising middle ground between the hyperrationality of classical economics and the hyper-irrationality of behavioral economics.

Human evolution is greatly influenced by the behavioural changes that have taken place over the ages and the process is still on the run. This audiobook gives basic insight into human behaviour and the reasoning behind it. Manipulation has now become an integral part of our life. It has become a necessary skill to influence and convince people to achieve commercial success. This audiobook guides you through this distinct art to help you achieve desired positive results. Although, it leads you into the world of manipulation, it also shows you a way out.

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.

Are you curious about what goes on inside your brain? Do you want to unravel the mysteries of your mind? Well, look no further! The Inner Workings of The Human Brain is a comprehensive eBook that explores the fascinating world of neuroscience and brain science. In this book, you'll discover the history and evolution of brain science, as well as the current trends and patterns in the field. You'll learn about the myths and misconceptions surrounding the topic, and the economic, social, cultural, and psychological impacts of studying the brain. You'll also explore the impact of brain science ...

The entirety of human evolution is greatly influenced by the behavioral changes that have taken place over the ages and still now the process is on the move. However, when it comes to understanding the process in in a simple way, one can hardly find an easy option. There are books, theories, and piles of research materials, but they are for those who are already aware of the basic ideas. This book is a basic insight into human behavior and its rationales.

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.

Dive right in to learn the techniques you need to manipulate, deceive, and control situations or people around you.

In Hidden Games, MIT economists Moshe Hoffman and Erez Yoeli find a surprising middle ground between the hyperrationality of classical economics and the hyper-irrationality of behavioural economics. They call it hidden games. Reviving game theory, Hoffman and Yoeli use it to explain our most puzzling behaviour, from the mechanics of Stockholm syndrome and internalised misogyny to why we help strangers and have a sense of fairness.

This book examines the phenomenon of human group dynamics - where when three or more people gather, it creates a mind of the crowd which is greater than the sum of its parts.

"Conquer the CLEP Social Sciences and History Exam" is a comprehensive study guide designed to help students prepare thoroughly for the CLEP exam. The guide covers a wide range of topics within the social sciences and history, including sociology, psychology, political science, economics, anthropology, geography, and both world and United States history. Each chapter delves deeply into these subjects, providing detailed explanations, real-life examples, and key concepts to enhance understanding. The guide begins with an introduction to the exam, offering valuable study strategies and tips ...