Professional Culture

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

Claude Shannon was a tinkerer, a playful wunderkind, a groundbreaking polymath, and a digital pioneer whose insights made the Information Age possible. He constructed fire-breathing trumpets and customized unicycles, outfoxed Vegas casinos, and built juggling robots, but he also wrote the seminal text of the Digital Revolution. That work allowed scientists to measure and manipulate information as objectively as any physical object. His work gave mathematicians and engineers the tools to bring that world to pass.

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In the gripping Never Panic Early, Fred Haise, Lunar Module Pilot for Apollo 13, offers a detailed firsthand account of when disaster struck three days into his mission to the moon. An oxygen tank exploded, a crewmate uttered the now iconic words, “Houston, we’ve had a problem here,” and the world anxiously watched as one of history’s most incredible rescue missions unfolded. Haise brings listeners into the heart of his experience on the challenging mission—considered NASA’s finest hour—and reflects on his life and career as an Apollo astronaut.

Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. This is the inside story we’ve all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world. When tech titans crowed that they would “move fast and break things,” Kara Swisher was moving faster and breaking news. While covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the facts about this new world order.

In Raven's Witness, Lentfer tells Nelson's story - from his midwestern childhood to his first experiences with Native culture in Alaska through his own lifelong passion for the land where he so belonged. Nelson was the author of the best-selling The Island Within and Heart and Blood. The recipient of multiple honorary degrees and numerous literary awards, he regularly packed auditoriums when he spoke. His depth of experience allowed him to become an intermediary between worlds. This is his story.

Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson’s revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens. What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?

In 1714, England's Parliament offered a huge reward to anyone whose method of measuring longitude could be proven successful. The scientific establishment--from Galileo to Sir Isaac Newton--had mapped the heavens in its certainty of a celestial answer. In stark contrast, one man, John Harrison, dared to imagine a mechanical solution--a clock that would keep precise time at sea, something no clock had been able to do on land. And the race was on....

Two-time winner of the Pulitzer Prize David McCullough tells the dramatic story behind the story about the courageous brothers who taught the world how to fly: Wilbur and Orville Wright.

On December 17, 1903, at Kitty Hawk, North Carolina, Wilbur and Orville Wright's Wright Flyer became the first powered, heavier-than-air machine to achieve controlled, sustained flight with a pilot aboard. The Age of Flight had begun. How did they do it? And why?

Ballyhoo! The Roughhousers, Con Artists, and Wildmen Who Invented Professional Wrestling is a history of professional wrestling’s formative period in the U.S., from roughly 1874 to 1941, and the contested interplay of wrestlers and promoters who built the “sport” as we know it. During this period, the major conventions that would define wrestling to the present day were perfected and codified, as wrestling morphed from a rough sport practiced on farms and at town gatherings to melodramatic mass entertainment that reliably drew large crowds in cities across the nation.

The 1980s was the most outrageous and turbulent era in the financial market since the crash of ’29, not only on Wall Street but around the world. Michael Lewis, as a trainee at Salomon Brothers in New York and as an investment banker and later financial journalist, was uniquely positioned to chronicle the ambition and folly that fueled the decade. In these trenchant, often hilarious true tales we meet the colorful movers and shakers who commanded the headlines and rewrote the rules.

Before John Glenn orbited the Earth or Neil Armstrong walked on the moon, a group of dedicated female mathematicians known as "human computers" used pencils, slide rules, and adding machines to calculate the numbers that would launch rockets and astronauts into space. Among these problem solvers were a group of exceptionally talented African American women, some of the brightest minds of their generation.

Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often dangerous story of electricity's historic discovery, development, and worldwide application.

In Thunderstruck, Erik Larson tells the interwoven stories of two men: Hawley Crippen, a very unlikely murderer, and Guglielmo Marconi, the obsessive creator of a seemingly supernatural means of communication. Their lives intersect during one of the greatest criminal chases of all time.

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history - Doom and Quake - until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry.

The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive. Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.

Descubre los principios radicales que han contribuido al éxito de Netflix. Reed Hastings, el cofundador, presidente y CEO de Netflix, desvela por primera vez la sorprendente y poco ortodoxa cultura de una de las compañías más creativas y de mayor éxito en la historia de Silicon Valley. Nunca antes ha existido una empresa como Netflix. Esta es la fascinante historia de una compañía singular y de su extraordinaria expansión por el mundo entero.