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10 Shortcuts into Our Prospects' Minds

By: Keith Schreiter, Tom "Big Al" Schreiter
Narrated by: Dan Culhane
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Publisher's summary

Caution: Our prospects make up their minds before we are ready.

We have awesome facts, benefits, features, testimonials, videos, brochures, PowerPoint presentations, proof, and inspirational stories. But what happens?

Our prospects decide if they want to do business with us or not before we get to our good stuff.

Why can’t they wait?

We can complain, or we can help them make up their minds quickly in our favor.

We only have a few seconds before our prospects make their decisions. Use these seconds wisely. When we understand how our prospects make their decisions, we can address those processes early in the conversation, before they create a “no” decision.

Of course, short is better than long. But how do we trigger our prospects’ decisions in just a few seconds?

Questions, indirect statements, micro-stories, analogies, and emotional programs help us navigate quickly through our prospects’ brains. Why not effortlessly take the direct path to getting positive decisions?

When we give up the old paradigm of prospects accumulating information, weighing the pros and cons, and processing the facts and figures to make a decision, then moving prospects forward to a positive sales decision is easy.

Leave the door-to-door sales tactics of the 1980s behind. Instead, let’s work with our prospects’ minds to help them make great decisions.

Enjoy a faster and easier way to get our prospects to make great decisions. Buy the audiobook now!

©2019 Fortune Network Publishing (P)2020 Fortune Network Publishing
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What listeners say about 10 Shortcuts into Our Prospects' Minds

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The book delivered what it was promised

This book from beginning to end does simplifies all my struggles in communicating with prospects. It presents all sort of industries, clients’s biases, self doubts, lack of words and stories scenarios that we go through while doing our sales presentation and gives an easy, logic, and efficient way to get into the prospects minds. Very well written and easy to follow the audio book

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Sound applications

Full of thoughts, words, and actions that can be easily applied in my daily business efforts. A little dry in delivery for my taste but still highly recommend this book.

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1 person found this helpful