Activate Brand Purpose
How to Harness the Power of Movements to Transform Your Company
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Robert Fass
About this listen
The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87 percent of consumers would purchase a product, because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs.
We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be "purpose driven", far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the "purpose" is transparently used as a marketing ploy, but never acted upon in any real way.
Activate Brand Purpose shows listeners how to transform their brand's purpose into meaningful action by sparking a company-wide cultural movement, beginning internally and permeating externally. Regardless of whether your purpose is lofty and socially conscious, or all business, focus on galvanizing people, and they will respond if you can prove that you care about that purpose, and that you' re working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen.
©2021 Kogan Page Limited (P)2021 Scott GoodsonListeners also enjoyed...
-
Ego Is the Enemy
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)
-
-
Disappointing. Thin, weak reading.
- By Robert on 09-08-16
By: Ryan Holiday
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
The 5AM Club
- Own Your Morning. Elevate Your Life.
- By: Robin Sharma
- Narrated by: Adam Verner
- Length: 11 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept more than 20 years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing guide, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness, and feelings of aliveness.
-
-
An absolute waste of time!!
- By Sheldon Baranec on 01-22-19
By: Robin Sharma
-
24 Assets
- Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 4 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.
-
-
Asset 0
- By Anonymous User on 08-19-24
By: Daniel Priestley
-
The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- By: Dan Gingiss
- Narrated by: Dan Gingiss
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
-
-
Excellent
- By Skywalker on 05-17-23
By: Dan Gingiss
-
The McKinsey Way
- By: Ethan M. Rasiel
- Narrated by: Michael Butler Murray
- Length: 4 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
-
-
Great guidance on being an effective consultant
- By Amazon Customer on 09-18-24
By: Ethan M. Rasiel
-
Ego Is the Enemy
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)
-
-
Disappointing. Thin, weak reading.
- By Robert on 09-08-16
By: Ryan Holiday
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
The 5AM Club
- Own Your Morning. Elevate Your Life.
- By: Robin Sharma
- Narrated by: Adam Verner
- Length: 11 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept more than 20 years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing guide, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness, and feelings of aliveness.
-
-
An absolute waste of time!!
- By Sheldon Baranec on 01-22-19
By: Robin Sharma
-
24 Assets
- Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 4 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.
-
-
Asset 0
- By Anonymous User on 08-19-24
By: Daniel Priestley
-
The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- By: Dan Gingiss
- Narrated by: Dan Gingiss
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
-
-
Excellent
- By Skywalker on 05-17-23
By: Dan Gingiss
-
The McKinsey Way
- By: Ethan M. Rasiel
- Narrated by: Michael Butler Murray
- Length: 4 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
-
-
Great guidance on being an effective consultant
- By Amazon Customer on 09-18-24
By: Ethan M. Rasiel
-
Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
-
Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
-
Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- By: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
-
-
Customer focused results
- By Scott Groves on 06-07-24
By: Fred Reichheld, and others
-
The Infinite Game
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
-
-
I love Sinek but...
- By Amazon Customer on 11-11-19
By: Simon Sinek
-
The Disruption Mindset
- Why Some Organizations Transform While Others Fail
- By: Charlene Li
- Narrated by: Karen Saltus
- Length: 6 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as best-selling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption.
-
-
Do it- you need to hear it
- By Rigo on 12-25-22
By: Charlene Li
-
New-School Leadership: Making a Difference in the 21st Century
- By: D. A. Abrams
- Narrated by: Jack Chekijian
- Length: 2 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The need for and demands on leadership have changed radically in the past few years. To be a dynamic and effective leader of a 21st-century organization or corporation requires an entirely different strategy and set of skills than it did just five or ten years ago. In fact, much of the best advice and examples from even the last decade no longer apply.
-
-
Leadership
- By Lisa OHuggard on 12-02-19
By: D. A. Abrams
-
BE 2.0 (Beyond Entrepreneurship 2.0)
- Turning Your Business into an Enduring Great Company
- By: Jim Collins, William Lazier
- Narrated by: Jim Collins, Paul Michael
- Length: 13 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and 15 new essays. BE 2.0 pulls together the key concepts across Collins' 30 years of research into one integrated framework called The Map.
-
-
Very very very good
- By Amazon Customer on 05-15-22
By: Jim Collins, and others
-
Conscious Capitalism
- Liberating the Heroic Spirit of Business
- By: John Mackey, Raj Sisodia, Bill George
- Narrated by: Grover Gardner
- Length: 11 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known and most-successful companies, they illustrate how these two forces can - and do - work most powerfully to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.
-
-
Amongst top leadership and management books!
- By Konstantin on 08-23-14
By: John Mackey, and others
-
The Adaptation Advantage
- Let Go, Learn Fast, and Thrive in the Future of Work
- By: Heather E. McGowan, Chris Shipley, Thomas L. Friedman - foreword
- Narrated by: Emily Ellet
- Length: 7 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
We stand at an inflection point where technology can be leveraged to unleash human potential, or it can pit humans against machines. Heather McGowan and Chris Shipley have dedicated the last five years to understanding how technical, business, and cultural shifts have brought us to this place in order to construct this comprehensive and approachable guide to the future of work.
-
-
Exactly what works
- By Anonymous User on 07-06-24
By: Heather E. McGowan, and others
-
Trailblazer
- The Power of Business as the Greatest Platform for Change
- By: Marc Benioff, Monica Langley
- Narrated by: Ray Porter
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives listeners a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values - trust, customer success, innovation, and equality - and commitment to giving back have become the company’s greatest competitive advantage.
-
-
Most useless business book
- By Todd on 10-22-19
By: Marc Benioff, and others
-
The Heart of Business
- Leadership Principles for the Next Era of Capitalism
- By: Hubert Joly, Caroline Lambert - contributor
- Narrated by: Hubert Joly, William Sarris
- Length: 7 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Having recently stepped down as chairman and CEO of Best Buy, Hubert Joly shares the leadership principles illustrated by multiple vivid and concrete stories that underpinned the remarkable resurgence of Best Buy and that he believes are at the heart of business: pursue a noble purpose, put people at the center, embrace all stakeholders, and treat profit as an outcome.
-
-
We do need leaders who can anchor strategy in a Noble Purpose.
- By Angela on 07-03-21
By: Hubert Joly, and others
-
Net Positive
- How Courageous Companies Thrive by Giving More than They Take
- By: Paul Polman, Andrew Winston
- Narrated by: Tom Parks, Paul Polman, Andrew Winston
- Length: 12 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this paradigm-shifting book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston provide a model to help leaders build companies that contribute more to the world than they use or take - that is, net positive companies. Net Positive outlines the principles and practices for surviving and thriving based on the experience of one world-leading company, Unilever, and other groundbreaking global organizations.
-
-
Net Regenerative
- By T. Harrison on 11-21-21
By: Paul Polman, and others
-
The Purpose Economy
- How Your Desire for Impact, Personal Growth and Community Is Changing the World
- By: Aaron Hurst
- Narrated by: Darryl Hughes Kurylo
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease. CEO of Imperative Aaron Hurst argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy.
-
-
Great content, could have used better narration
- By Ab on 07-22-15
By: Aaron Hurst
Related to this topic
-
Black Faces in High Places
- 10 Strategic Actions for Black Professionals to Reach the Top and Stay There
- By: Randal D. Pinkett, Jeffrey A. Robinson
- Narrated by: Ron Butler
- Length: 9 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
Black Faces in High Places is the essential guide for Black professionals who are moving up through their organizations or industries but need a roadmap for how to get to the top and stay there. Based on the authors' considerable experiences in business, in the public eye, and as a minority, the book shows how African-American professionals can (and must) think and act both entrepreneurially and "intrapreneurially".
-
-
purchased by accident, too much one way
- By mimi on 02-22-22
By: Randal D. Pinkett, and others
-
Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
-
-
Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
-
The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
-
-
Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
-
Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
-
-
Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
-
The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
-
Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
-
-
Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
-
Black Faces in High Places
- 10 Strategic Actions for Black Professionals to Reach the Top and Stay There
- By: Randal D. Pinkett, Jeffrey A. Robinson
- Narrated by: Ron Butler
- Length: 9 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
Black Faces in High Places is the essential guide for Black professionals who are moving up through their organizations or industries but need a roadmap for how to get to the top and stay there. Based on the authors' considerable experiences in business, in the public eye, and as a minority, the book shows how African-American professionals can (and must) think and act both entrepreneurially and "intrapreneurially".
-
-
purchased by accident, too much one way
- By mimi on 02-22-22
By: Randal D. Pinkett, and others
-
Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
-
-
Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
-
The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
-
-
Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
-
Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
-
-
Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
-
The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
-
Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
-
-
Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
What listeners say about Activate Brand Purpose
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Umamah Mehmood
- 10-15-21
Great book for activating purpose
So many brands we see today seem to claim that they have a deeper purpose than just making money yet when it comes to walking the talk, they all seem to tumble. This book is a great read and teaches you business leaders how to authentically activate their stated purpose and how to make sure consumers and employees alike relate to that purpose. It’s not just about marketing, it’s about actually using marketing to benefit society and bring about social good.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Amazon Customer
- 09-29-21
The definitive book on purpose for marketers & HR professionals
I couldn't recommend this book more if you want to activate your organization's purpose and truly act on the issues that matter. The main takeaways I learned were how to launch a movement internally to foster a positive culture and how Movement Thinking is a smarter solution to capture your audiences' attention compared to advertising. The audio book is a must-buy, especially because the narration is so pleasant to listen to.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Tobias
- 09-27-21
A great read!
Activate Brand Purpose is an accessible and comprehensive book about everything one needs to know about purpose driven companies and why it drives financial performance and contributes to a greater culture. The book has a number of interesting and inspiring examples (among which Patagonia is one) that illustrates how the theories presented in the book can be put into practice. I would recommend it to anyone interested in marketing, advertising, movement building, activism and advocacy - students and professionals alike. The topic feels especially timely in this day and age amidst changing consumer patterns, high workforce turnover and uncertainty about the future.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!