
Software as a Science
Unlock Limitless Recurring Revenue Without Losing Control
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Narrated by:
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Matt Verlaque
About this listen
Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.
The good news? Growth Ceilings are preventable—as long as you know how to predict them and apply the right Revenue Growth Strategies to keep them at arm’s length before they cripple your company.
In Software as a Science, Dan, Matt, Johnny, and Marcel will show you the exact playbooks they’ve installed in thousands of businesses inside of SaaS Academy—the biggest coaching program for B2B SaaS founders in the world. There are only three levers you can pull in order to smash a Growth Ceiling—and this book will teach you exactly how to pull them, and in what order.
You’ll learn:
- Exactly how to calculate your next Growth Ceiling so you can predict revenue plateaus
- The right way to choose and scale marketing channels and use them to drive as much demand as possible through Demand Generation Techniques
- Our Rocket Demo Builder framework that’s generated over $1B of software sales over the past decade, based on proven Software Sales Frameworks
- The secret to activating your customers, turning them into raving fans, and helping them market your product (for free) with our Customer Activation Secrets
- A set of Effective Pricing Playbooks you can use to solve your pricing problems forever—without losing all of your customers
Software as a Science is the definitive guide to engineering growth in a recurring revenue business—in the simplest way possible.
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Story
Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.
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I love new information, and I’ll never forget the lock analogy
- By Ryan Kanaley on 10-08-24
By: Matt Lerner
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The Instant AI Agency
- How to Cash 6 & 7 Figure Checks in the New Digital Gold Rush Without Being a Tech Nerd
- By: Dan Wardrope
- Narrated by: Om Beacom-Halliday
- Length: 3 hrs and 7 mins
- Unabridged
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If you're looking to start, scale, or grow a digital business where clients act like your boss, and you see more of your office chair than your family... There are plenty of other agency models that will help you do that. If you want a business where clients are your partners and you're only needed for a few hours a day because AI does all the delivery for you...The Instant AI Agency is worth your attention. Whilst most people help businesses make more sales by adding more complexity, more staff members and more expensive overheads - We do the opposite.
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Awesome introduction to AI for entrepreneurs
- By Frederick on 03-19-25
By: Dan Wardrope
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How to: $10M
- Sell Your Knowledge and Make Millions
- By: William Brown
- Narrated by: William Brown
- Length: 7 hrs and 23 mins
- Unabridged
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Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this audiobook. For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success–all you have to do is follow the steps.
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Good nuggets in here but not great
- By Ariel Ben Solomon on 06-23-25
By: William Brown
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- By: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Unabridged
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Overall
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The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
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Business to Company???
- By S. Wheelhouse on 12-07-18
By: Nick Mehta, and others
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JavaScript (7th Edition)
- The Definitive Guide: Master the World's Most-Used Programming Language
- By: David Flanagan
- Narrated by: Gabriel Vaughan
- Length: 25 hrs and 27 mins
- Unabridged
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This book is for programmers who want to learn JavaScript and for web developers who want to take their understanding and mastery to the next level. It begins by explaining the JavaScript language itself, in detail, from the bottom up. It then builds on that foundation to cover the web platform and Node.js.
By: David Flanagan
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The SaaS Code: How to Build a 7-Figure Software Business Without Writing a Single Line of Code
- Discover the step-by-step blueprint to launch, scale, and sell a profitable SaaS business
- By: Mason King
- Narrated by: Virtual Voice
- Length: 1 hr and 31 mins
- Unabridged
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Overall
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What if you could build a multi-million-dollar software business—without ever coding a single line? The SaaS Code reveals a proven, step-by-step system to create, scale, and sell a subscription-based software business that generates predictable, recurring income. Inside this book, you’ll learn: ✅ How to launch a profitable SaaS business in 30 days—without building software from scratch ✅ The $97 Golden Rule—why this pricing model maximizes revenue and customer retention ✅ The Automated Lead Engine—how to get paying users on autopilot with paid ads ✅ How to upsell high-...
By: Mason King
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The Brand Gap
- By: Marty Neumeier
- Narrated by: Marty Neumeier
- Length: 1 hr and 30 mins
- Unabridged
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The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
By: Marty Neumeier
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The Brand Flip
- Why Customers Now Run Companies and How to Profit from It
- By: Marty Neumeier
- Narrated by: Marty Neumeier
- Length: 1 hr and 53 mins
- Unabridged
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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
By: Marty Neumeier
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Build
- An Unorthodox Guide to Making Things Worth Making
- By: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
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Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
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Best guide for start up founders, ever!!!
- By Curly Beard on 05-28-22
By: Tony Fadell
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The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital
- By: Joseph Anderson
- Narrated by: Trevor O'Hare
- Length: 4 hrs and 25 mins
- Unabridged
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The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital describes the story of a young entrepreneur who built a $20 investment into a multi-million dollar software company. With no investors, role models, high-tech equipment, or marketing team, the audiobook tells you how to beat venture capital based companies at their game. This audiobook contains the secret strategies to running a profitable SaaS company, describing the tactics to get the word out about your product for free.
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Excellent for business owners
- By Dora Farkas PhD on 08-13-21
By: Joseph Anderson
Great Book and Great Learning tool!
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Amazing!!
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One of the best books I have read!
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save yourself that pain. Finish this book before the end of the week.
Then revisit the relevant section to your business once a quarter.
I’ll be referencing this book once a quarter at a minimum. I don’t need anything else.
Biz owners - Read this once a year
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Simplicity great narrative and amazing content
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And I’m glad I did.
Even as a product-based business, the frameworks, playbooks, and insights in this program translate perfectly to any modern company operating online. Clear. Actionable. Scalable.
Huge thanks to Dan and the team for making high-level strategy feel simple and accessible. You’re not just teaching software founders—you’re equipping builders of all kinds. Well done.
Simple. Effective. Brilliant!
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100% you have to listen to this book
Two chapters in and unlocked our new plan
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Not “Shelf Help”
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Let me summarize it for you: add customers, activate customers, retain customers, expand customers. Then through an unclear, conversational approach - they tell you random stories that are barely related to the topic.
Little value
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