
Software as a Science
Unlock Limitless Recurring Revenue Without Losing Control
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Narrated by:
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Matt Verlaque
Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.
The good news? Growth Ceilings are preventable—as long as you know how to predict them and apply the right Revenue Growth Strategies to keep them at arm’s length before they cripple your company.
In Software as a Science, Dan, Matt, Johnny, and Marcel will show you the exact playbooks they’ve installed in thousands of businesses inside of SaaS Academy—the biggest coaching program for B2B SaaS founders in the world. There are only three levers you can pull in order to smash a Growth Ceiling—and this book will teach you exactly how to pull them, and in what order.
You’ll learn:
- Exactly how to calculate your next Growth Ceiling so you can predict revenue plateaus
- The right way to choose and scale marketing channels and use them to drive as much demand as possible through Demand Generation Techniques
- Our Rocket Demo Builder framework that’s generated over $1B of software sales over the past decade, based on proven Software Sales Frameworks
- The secret to activating your customers, turning them into raving fans, and helping them market your product (for free) with our Customer Activation Secrets
- A set of Effective Pricing Playbooks you can use to solve your pricing problems forever—without losing all of your customers
Software as a Science is the definitive guide to engineering growth in a recurring revenue business—in the simplest way possible.
©2024 SaaS Growth Coach Inc (P)2024 SaaS Growth Coach IncListeners also enjoyed...




















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Great Book and Great Learning tool!
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Amazing!!
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just what I needed
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One of the best books I have read!
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save yourself that pain. Finish this book before the end of the week.
Then revisit the relevant section to your business once a quarter.
I’ll be referencing this book once a quarter at a minimum. I don’t need anything else.
Biz owners - Read this once a year
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Simplicity great narrative and amazing content
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And I’m glad I did.
Even as a product-based business, the frameworks, playbooks, and insights in this program translate perfectly to any modern company operating online. Clear. Actionable. Scalable.
Huge thanks to Dan and the team for making high-level strategy feel simple and accessible. You’re not just teaching software founders—you’re equipping builders of all kinds. Well done.
Simple. Effective. Brilliant!
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100% you have to listen to this book
Two chapters in and unlocked our new plan
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Not “Shelf Help”
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Let me summarize it for you: add customers, activate customers, retain customers, expand customers. Then through an unclear, conversational approach - they tell you random stories that are barely related to the topic.
Little value
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