Brand Identity Breakthrough Audiobook By Gregory V. Diehl cover art

Brand Identity Breakthrough

How to Craft Your Company's Unique Story to Make Your Products Irresistible

 Preview
LIMITED TIME OFFER

3 months free
Try for $0.00
Offer ends July 31, 2025 at 11:59PM PT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 3 months. Cancel anytime.

Brand Identity Breakthrough

By: Gregory V. Diehl
Narrated by: Gregory V. Diehl
Try for $0.00

$0.00/mo. after 3 months. Offer ends July 31, 2025 at 11:59PM PT. Cancel anytime.

Buy for $19.95

Buy for $19.95

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

*Amazon #1 Bestseller in Public Relations and #5 in Small Business*

Does your business have a story to tell? *It should!*

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.

  • Learn how to build a unique selling proposition for your product.
  • Learn the best methods for how to sell a product to customers, no matter what you offer.
  • Overcome the sales learning curve, and sell products in both physical and online marketplaces.

©2016 Gregory Diehl (P)2016 Gregory Diehl Business Development & Entrepreneurship Marketing Marketing & Sales Sales & Selling Small Business

Critic reviews

"Entrepreneurial success books are inno short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of *Brand Identity Breakthrough*, a two-month standing Amazon bestseller." (Hazel Oscar for New York Metropolitan Magazine)

"The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right." (Charles Franklin for Small Business Trends)

This book is branding on steroids. It's a combination of marketing, business, financing and entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well!" (Asaf Halperin, Experior Financial Group)
All stars
Most relevant  

Any additional comments?

This has been a useful tool to help us develop a new brand in our company. It is not a panacea to all issues with brand development. However, this book gives a fair roadmap. I would say this is great for beginner to intermediately skilled marketers.

Loved It

Something went wrong. Please try again in a few minutes.

Any additional comments?

Quick guide, great questions to help one get more clear on target, and branding. What it did most for me was a help to explain that a brand is about how we impact others. This took it to heart for me and how I would like others to be affected by my choices, behaviors, and treatment of them.

Great One

Something went wrong. Please try again in a few minutes.
This audiobook cuts through the usual branding fluff and delivers a straight-talking guide to making your business stand out. The author brings a global, real-world perspective that makes the advice feel grounded and practical, not just theory. The examples are smart, the insights land quick, and the strategies actually help you think differently about how you present what you sell. A couple sections skim the surface, but the core message is strong: your story is your edge. If you’re building a business and want to connect with customers in a way that sticks, this one’s worth your time.

Clear, sharp, and actually useful

Something went wrong. Please try again in a few minutes.

Any additional comments?

A good book to pull ideas from. It helps to securely reinstate what I already know about the fundamentals of branding.

Recommended

Something went wrong. Please try again in a few minutes.

Any additional comments?

This book should be required for brand managers, creative directors or anyone associated with developing and maintaining a brand. It's my go-to resource for brand development.

A Must-Have Audio Book

Something went wrong. Please try again in a few minutes.
it was very informative but dry, Dry as in eating crackers when your sick which is good for you but you going to need some water afterwards. I did like the real life situations that was put the book, I like story telling information , maybe it was the reader just reading the book but I didn't have much feel to the book. Maybe the next one will be better.

informational but...

Something went wrong. Please try again in a few minutes.

Any additional comments?

Pretty darn good and complete. As one who gave a career in the branding and design business, I found it accurate and expertly explained audio.

Grab It Now!

Something went wrong. Please try again in a few minutes.

Any additional comments?

Easily one of the most holistic coverage on the concept of Branding. This is a MUST for students and experts at any state in the career. This is a wonderful reference and should be compulsory listening to it for anyone working in a Branding/Marketing/Advertising capacity.

It Was Impressive

Something went wrong. Please try again in a few minutes.

Any additional comments?

It was amazing really. Thorough and useful reference book for branding. If you want one book on branding, this is it. Buy it now.

Amazing Branding Techniques

Something went wrong. Please try again in a few minutes.

Any additional comments?

This book has helped me a lot. This is an amazing introduction into Branding and Identity design for business owners but also for marketers.

Amazing Branding Tips

Something went wrong. Please try again in a few minutes.
See more reviews