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Brand Identity Breakthrough
- How to Craft Your Company's Unique Story to Make Your Products Irresistible
- Narrated by: Gregory V. Diehl
- Length: 6 hrs and 10 mins
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Publisher's summary
*Amazon #1 Bestseller in Public Relations and #5 in Small Business*
Does your business have a story to tell? *It should!*
After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.
Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.
- Learn how to build a unique selling proposition for your product.
- Learn the best methods for how to sell a product to customers, no matter what you offer.
- Overcome the sales learning curve, and sell products in both physical and online marketplaces.
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Critic reviews
"Entrepreneurial success books are inno short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of *Brand Identity Breakthrough*, a two-month standing Amazon bestseller." (Hazel Oscar for New York Metropolitan Magazine)
"The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right." (Charles Franklin for Small Business Trends)
This book is branding on steroids. It's a combination of marketing, business, financing and entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well!" (Asaf Halperin, Experior Financial Group)
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Last Safe Investment
- Spending Now to Increase Your True Wealth Forever
- By: Bryan Franklin, Michael Ellsberg
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 14 mins
- Unabridged
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Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
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Great Paradigm Shift For Me...
- By Brad Spencer on 07-01-16
By: Bryan Franklin, and others
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
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In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
What listeners say about Brand Identity Breakthrough
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Noah Charlotte
- 09-16-17
Loved It
Any additional comments?
This has been a useful tool to help us develop a new brand in our company. It is not a panacea to all issues with brand development. However, this book gives a fair roadmap. I would say this is great for beginner to intermediately skilled marketers.
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- Jean AR
- 09-16-17
Great One
Any additional comments?
Quick guide, great questions to help one get more clear on target, and branding. What it did most for me was a help to explain that a brand is about how we impact others. This took it to heart for me and how I would like others to be affected by my choices, behaviors, and treatment of them.
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- William
- 09-16-17
Recommended
Any additional comments?
A good book to pull ideas from. It helps to securely reinstate what I already know about the fundamentals of branding.
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1 person found this helpful
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- Hammer
- 09-16-17
A Must-Have Audio Book
Any additional comments?
This book should be required for brand managers, creative directors or anyone associated with developing and maintaining a brand. It's my go-to resource for brand development.
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- Marlon
- 01-24-18
informational but...
it was very informative but dry, Dry as in eating crackers when your sick which is good for you but you going to need some water afterwards. I did like the real life situations that was put the book, I like story telling information , maybe it was the reader just reading the book but I didn't have much feel to the book. Maybe the next one will be better.
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- Patrice
- 09-16-17
Amazing Branding Tips
Any additional comments?
This book has helped me a lot. This is an amazing introduction into Branding and Identity design for business owners but also for marketers.
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1 person found this helpful
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- Karl W. Palachuk
- 06-14-16
Great primer for business
What did you love best about Brand Identity Breakthrough?
This is an excellent book. I particularly like the approach that your brand is everything you do and the way you do. Too many people jump into business without thinking about it thoroughly. Diehl gives an education in the things you really need to know. Many people under-think their business on several levels. This book will help you go through the process of building - or rebuilding - your business as a well considered adventure.
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1 person found this helpful
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- James
- 05-14-16
Find your identity, your focus, your message
What did you love best about Brand Identity Breakthrough?
A really great book for helping you clarify who you are and what your business is really about. If you've ever struggled with explaining what your company does, or why it REALLY exists (not just another lookalike business) then this book will help you. Messaging and branding is there difference between having to drop your prices to compete on price, versus getting paid a premium to be a high-end provider because of your branding.
What did you like best about this story?
Entertaining, thorough, concrete, and something that I found a lot of value in, on a topic that I personally have struggled with.
Have you listened to any of Gregory V. Diehl’s other performances before? How does this one compare?
First one
Was this a book you wanted to listen to all in one sitting?
Yes
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1 person found this helpful
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- russell wright
- 01-21-22
Lots of bread, not enough meat
Too much expository fluff before it begins to get to the helpful content. Did not engage the listener.
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- Kyle Perkins
- 09-16-17
Grab It Now!
Any additional comments?
Pretty darn good and complete. As one who gave a career in the branding and design business, I found it accurate and expertly explained audio.
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1 person found this helpful