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How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- Narrated by: Chris Brinkley
- Length: 2 hrs and 29 mins
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Publisher's summary
This audiobook will guide you through the steps necessary to build a brand from the ground up:
- Step One (Chapter One): Create a brand platform
- Step Two (Chapter Two): Devise a brand name
- Step Three (Chapter Three): Design your brand's identity
- Step Four (Chapter Four): Craft your brand atmosphere touch points
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates?
The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This audiobook will teach you how to launch your brand by design.
I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
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Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Good, but out of date
- By Dave Makes Things on 09-07-14
By: Al Ries, and others
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The Brand Positioning Workbook
- A Simple How-To Guide To More Compelling Brand Positionings, Faster
- By: Ulli Appelbaum
- Narrated by: Virtual Voice
- Length: 2 hrs and 40 mins
- Unabridged
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Overall
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Performance
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The Ultimate Guide To Brand Positioning Written By The Award-Winning Marketing Consultant Ulli Appelbaum [Contributed to 7 Effies and an ARF Ogilvy award] “Hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago. Ulli provides a smart roadmap on how to successfully position or re-position your brand for success in the marketplace.” Mark Jenson, Lecturer at the U of MN Hubbard School of Journalism and Mass Communication. The Brand Positioning Workbook outlines an easy-to-follow roadmap on how to successfully position or re-position a brand ...
By: Ulli Appelbaum
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Overall
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Performance
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Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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Overall
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Performance
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Story
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Play Bigger LLC, and others
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Creative Strategy and the Business of Design
- By: Douglas Davis
- Narrated by: Marc Thompson
- Length: 6 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
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Massively Helpful Guide
- By Match Zimmerman on 05-23-23
By: Douglas Davis
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Bigger Than This: How to Turn Any Venture into an Admired Brand
- By: Fabian Geyrhalter
- Narrated by: Fabian Geyrhalter
- Length: 1 hr and 42 mins
- Unabridged
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Overall
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Performance
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Story
Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.
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Actionable advice for startups and brand managers
- By Freedom Scott on 03-29-18
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The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
-
Overall
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Performance
-
Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
-
Good, but out of date
- By Dave Makes Things on 09-07-14
By: Al Ries, and others
-
The Brand Positioning Workbook
- A Simple How-To Guide To More Compelling Brand Positionings, Faster
- By: Ulli Appelbaum
- Narrated by: Virtual Voice
- Length: 2 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Ultimate Guide To Brand Positioning Written By The Award-Winning Marketing Consultant Ulli Appelbaum [Contributed to 7 Effies and an ARF Ogilvy award] “Hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago. Ulli provides a smart roadmap on how to successfully position or re-position your brand for success in the marketplace.” Mark Jenson, Lecturer at the U of MN Hubbard School of Journalism and Mass Communication. The Brand Positioning Workbook outlines an easy-to-follow roadmap on how to successfully position or re-position a brand ...
By: Ulli Appelbaum
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
-
The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Play Bigger LLC, and others
-
Creative Strategy and the Business of Design
- By: Douglas Davis
- Narrated by: Marc Thompson
- Length: 6 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
-
-
Massively Helpful Guide
- By Match Zimmerman on 05-23-23
By: Douglas Davis
-
Bigger Than This: How to Turn Any Venture into an Admired Brand
- By: Fabian Geyrhalter
- Narrated by: Fabian Geyrhalter
- Length: 1 hr and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.
-
-
Actionable advice for startups and brand managers
- By Freedom Scott on 03-29-18
-
This Is Not a T-Shirt
- A Brand, a Culture, a Community - a Life in Streetwear
- By: Bobby Hundreds
- Narrated by: Bobby Hundreds
- Length: 8 hrs and 49 mins
- Unabridged
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Overall
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Performance
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Story
The story of The Hundreds and the precepts that made it an iconic streetwear brand. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.
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Bitter sweet
- By Overland Projects on 10-25-19
By: Bobby Hundreds
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall
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Performance
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Story
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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WARNING: "Empirical" Slight of Hand
- By M on 03-10-18
By: Byron Sharp
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
By: Al Ries, and others
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Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 7 hrs and 25 mins
- Unabridged
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Overall
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Performance
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Story
Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
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Very much oriented to Boomers...
- By D Z E3 on 01-23-22
By: Joe Pulizzi
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- By: Joe Pulizzi, Brian W. Piper
- Narrated by: Joe Pulizzi, Brian Piper
- Length: 9 hrs and 45 mins
- Unabridged
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Overall
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Performance
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Story
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
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I'll save you 10 hours here for free.
- By Chase Allison on 02-15-24
By: Joe Pulizzi, and others
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Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- By: Matt Johnson, Tessa G. Misiaszek PhD
- Narrated by: Stephanie Cannon
- Length: 6 hrs and 9 mins
- Unabridged
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Overall
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Performance
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Story
How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
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Really good, but needs more substance
- By Just Me on 01-15-24
By: Matt Johnson, and others
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Obsessed
- Building a Brand People Love from Day One
- By: Emily Heyward
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.
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repetitive and dull
- By selo leno on 06-23-22
By: Emily Heyward
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
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Overall
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Performance
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Story
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
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Launch
- How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
- By: Jeff Walker
- Narrated by: Jeff Walker
- Length: 9 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Story
From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the number one New York Times best seller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.
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Stop selling yourself Jeff Walker! Holy cow!
- By Brent D Brookbush on 08-25-21
By: Jeff Walker
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Launching & Building a Brand for Dummies
- By: Amy Will
- Narrated by: Susan Hanfield
- Length: 14 hrs and 44 mins
- Unabridged
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Overall
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Story
In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.
By: Amy Will
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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Overall
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Performance
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Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
What listeners say about How to Launch a Brand
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Pan
- 07-29-21
Helpful info
The book is short but there a lot of good ideas to point you in the right direction.
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1 person found this helpful
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- Sonya G.
- 10-11-19
Get ready to be catapulted!
I have greatly benefited from this listen. Not only have I been equipped to better structure my business and personal brands but I'm also equipped to edify my clients and colleagues in the development of their businesses.
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1 person found this helpful
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- Stephen K
- 01-17-21
Good Book
A good reader, of a book with sensible informations -though for some reason after reading it I can't recall much of it. I dunno what that's about.
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- doobedoo
- 02-16-17
Short and sweet
I recommend this book to anyone and wants to learn more about branding. I like the fact that it covers the entire spectrum of a branding include the logo and brand identity. I found the book to be inspirational and came up with a new brand the next day. So while I think it's way too short it's still was worth the purchase price.
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2 people found this helpful
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- Kindle Customer
- 07-20-20
Great Content, Fast Talker
Audio speaks very fast making it tough to digest for educational purposes. the content of the book can make a or break businesses
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- Amazon Customer
- 01-23-23
Worth it
Valid information to assist someone building a brand. Worth the listen without question. You won't be wasting your time.
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- VIPinSF
- 04-05-18
Former client raving about Fabian’s method
Having successfully developed branding for two brands with Fabian and his team, I can attest to the invaluable information provided in this book.
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3 people found this helpful
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- S. Wells
- 11-17-20
Dated But Still Useful
So I got the book a few months back. This review is a result of my third listening because of a project I'm working on.
Fabian provides some practical advice on things needed to build a brand. He breaks down the reasoning behind things like not putting a logo in a email signature.
There are two issues I have with the book. 1 it sounds more geared toward a startup with investment money. It doesn't seems to be something a business starting at zero can use because of the potential cost.
The second thing, every time I heard him mention office, lobby space, brand environment. It was a constant remind of what the world was like precovid. I would say about 20% of the book is dated in that manner. Another example is when he talks about having business cards.
It's really mind blowing how much things have changed from when the book was published to now.
I still say it worth the read. You just have to pick what applicable to you situation today.
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3 people found this helpful
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- Amazon Customer
- 06-23-21
Amazing! Listening to it is seriously not enough.
I loved the book so much that I had to buy a print copy as well. A great approach to brand strategy and relevant real-life examples.
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1 person found this helpful