Brands and Branding
The Economist
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Buy for $16.36
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Christopher Oxford
-
By:
-
Rita Clifton
About this listen
The best-selling guide to the role of brands and brand building
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.
Divided into three parts and written by 18 experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.
Rita Clifton is chairman of Interbrand, a global brand consultancy. The other contributors come from a wide range of organisations with extensive expertise in brands and branding.
©2010 Rita Clifton (P)2013 Audible LtdListeners also enjoyed...
-
Business Strategy
- The Economist
- By: Jeremy Kourdi
- Narrated by: Christopher Oxford
- Length: 9 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.
-
-
Business Strategy 101
- By Jeff S on 04-08-23
By: Jeremy Kourdi
-
The Portable MBA
- By: Kenneth M. Eades, Timothy M. Laseter, Ian Skurnik, and others
- Narrated by: Adam Hanin
- Length: 18 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
A totally revised, new edition of the best-selling guide to business school basics.
The best-selling book that invented the "MBA in a book" category, The Portable MBA, Fifth Edition, is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight - but don't need the hassle of business school - have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.
-
-
Should be a PDF attachment
- By George Bonev on 12-09-12
By: Kenneth M. Eades, and others
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
-
Get the actual book
- By Robert Donoghue on 08-29-06
By: W. Chan Kim, and others
-
Built to Last
- Successful Habits of Visionary Companies (Good to Great, Book 2)
- By: Jim Collins
- Narrated by: Jim Collins, Jerry I. Porras
- Length: 6 hrs and 16 mins
- Abridged
-
Overall
-
Performance
-
Story
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
-
-
Worst audio book doesn’t even read the book
- By Bob on 07-20-20
By: Jim Collins
-
Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- By: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
-
Outdated
- By Rebecca Savage on 01-05-15
-
Business Strategy
- The Economist
- By: Jeremy Kourdi
- Narrated by: Christopher Oxford
- Length: 9 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.
-
-
Business Strategy 101
- By Jeff S on 04-08-23
By: Jeremy Kourdi
-
The Portable MBA
- By: Kenneth M. Eades, Timothy M. Laseter, Ian Skurnik, and others
- Narrated by: Adam Hanin
- Length: 18 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
A totally revised, new edition of the best-selling guide to business school basics.
The best-selling book that invented the "MBA in a book" category, The Portable MBA, Fifth Edition, is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight - but don't need the hassle of business school - have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.
-
-
Should be a PDF attachment
- By George Bonev on 12-09-12
By: Kenneth M. Eades, and others
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
-
Get the actual book
- By Robert Donoghue on 08-29-06
By: W. Chan Kim, and others
-
Built to Last
- Successful Habits of Visionary Companies (Good to Great, Book 2)
- By: Jim Collins
- Narrated by: Jim Collins, Jerry I. Porras
- Length: 6 hrs and 16 mins
- Abridged
-
Overall
-
Performance
-
Story
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
-
-
Worst audio book doesn’t even read the book
- By Bob on 07-20-20
By: Jim Collins
-
Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- By: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
-
Outdated
- By Rebecca Savage on 01-05-15
-
Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- By: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrated by: James Foster
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
-
-
Finally a book that just gives you the info.
- By Kevin M on 09-13-16
By: Geoffrey G. Parker, and others
-
Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- By: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrated by: Chris Yeh, Reid Hoffman
- Length: 9 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
-
-
not much here.
- By Francis Shanahan on 09-05-19
By: Reid Hoffman, and others
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
-
Good but thin
- By G. London on 01-04-20
By: Richard Rumelt
-
Exponential Organizations
- New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About It)
- By: Salim Ismail, Yuri van Geest, Michael S. Malone, and others
- Narrated by: Kevin Young
- Length: 11 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.
-
-
Not a revelation
- By A. Yoshida on 01-24-16
By: Salim Ismail, and others
-
Starting a Business QuickStart Guide
- The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream
- By: Ken Colwell PhD MBA
- Narrated by: Ken Colwell PhD MBA
- Length: 7 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.
-
-
More like a class textbook
- By ACustomer on 10-15-19
-
The Innovator's Solution
- Creating and Sustaining Successful Growth
- By: Clayton M. Christensen, Michael E. Raynor
- Narrated by: Joel Leffert
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best seller.
-
-
Great Book...Drone Narration
- By Pat on 06-11-13
By: Clayton M. Christensen, and others
-
Smart Business Tips for Entrepreneurs
- Learn the 5 Golden Rules to Optimize the Efficiency of a Newly Found SME
- By: Emil Howthorn
- Narrated by: Alan Walkman
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you want to start a quick e-commerce shop on the small entrepreneurial level, this book is going to bring you some brilliant tips for your very own business ideas and help you shape them in actual colors of life. This book will guide you on every small step of adopting a strategic approach by reaching out diligently to the solutions to all your problems. Smart Business Tips offers a perspective on a small business plan, from startup to successful business, with strong customer relationships and the production of high-market demand and qualitative products.
By: Emil Howthorn
-
Understanding Social Marketing
- How to Create an Effective Social Marketing Campaign to Improve Social Behavior for Good
- By: Josh Mark
- Narrated by: Jack Powell
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
Social marketing is an approach used to develop activities that aim to change or maintain the behavior of people for the benefit of individuals and society as a whole. Social marketing is an established method for shaping behavior sustainably and cost-effectively, incorporating concepts from traditional advertising and social sciences. Social marketing is concerned with the use of knowledge, concepts, and techniques in marketing to improve social and economic goals. It also analyzes marketing policies, decisions, and activities' social implications.
-
-
Fantastic audio-book by addressing author!
- By Teresa Bush on 02-08-20
By: Josh Mark
-
Management
- Revised Edition
- By: Peter F. Drucker
- Narrated by: Sam Tsoutsouvas
- Length: 19 hrs and 55 mins
- Abridged
-
Overall
-
Performance
-
Story
The essential book on management from the man who invented the discipline. Now completely revised and updated for the first time.
-
-
Comprehensive - Maybe too Comprehensive
- By Networkoholic on 10-08-09
By: Peter F. Drucker
-
Understanding Michael Porter
- The Essential Guide to Competition and Strategy
- By: Joan Magretta
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....
-
-
Horrible and pompous narration
- By Amazon Customer on 08-28-13
By: Joan Magretta
-
The Essential Drucker
- In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management
- By: Peter F. Drucker
- Narrated by: Timothy Andrés Pabon
- Length: 10 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Father of modern management, social commentator, and preeminent business philosopher Peter F. Drucker analyzed economics and society for more than 60 years. Now, for listeners everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is The Essential Drucker - an invaluable compilation of essential materials from the works of a management legend.
-
-
Listen again and again
- By Joel on 11-02-17
By: Peter F. Drucker
-
Innovation and Entrepreneurship
- By: Peter F. Drucker
- Narrated by: Michael Wells
- Length: 9 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
-
-
Great book, poorly read :-(
- By John on 01-31-05
By: Peter F. Drucker
Editorial reviews
A useful volume of essays examining the social and economic importance of brands, best practices for managing them, methodologies for valuing them, predictions for their future, and more. The collection benefits from a host of writers, a global perspective, and a focus on the history of brands as well as their future. Performer Christopher Oxford narrates in a clear, authoritative voice with a dignified-sounding English accent. Likely to be an extremely useful introductory volume for business students and others trying to wrap their heads around the all-important world of brands and associated concepts.
Related to this topic
-
Lead and Disrupt
- How to Solve the Innovator's Dilemma
- By: Charles A. O'Reilly III, Michael L. Tushman
- Narrated by: James Foster
- Length: 8 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
-
-
Very very inspirational to me.
- By Fábio on 06-12-17
By: Charles A. O'Reilly III, and others
-
The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
-
Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
-
Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
-
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
-
-
informative but dry
- By Justin on 01-01-18
By: Suman Sarkar
-
Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
-
-
Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
-
Competition Demystified
- A Radically Simplified Approach to Business Strategy
- By: Judd Kahn, Bruce C. Greenwald
- Narrated by: Timothy Andrés Pabon
- Length: 14 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
-
-
Prof, we need the figures/graphs that’s in the the book
- By sid on 12-25-20
By: Judd Kahn, and others
-
Lead and Disrupt
- How to Solve the Innovator's Dilemma
- By: Charles A. O'Reilly III, Michael L. Tushman
- Narrated by: James Foster
- Length: 8 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
-
-
Very very inspirational to me.
- By Fábio on 06-12-17
By: Charles A. O'Reilly III, and others
-
The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
-
Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
-
Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
-
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
-
-
informative but dry
- By Justin on 01-01-18
By: Suman Sarkar
-
Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
-
-
Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
-
Competition Demystified
- A Radically Simplified Approach to Business Strategy
- By: Judd Kahn, Bruce C. Greenwald
- Narrated by: Timothy Andrés Pabon
- Length: 14 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
-
-
Prof, we need the figures/graphs that’s in the the book
- By sid on 12-25-20
By: Judd Kahn, and others
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
-
-
Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
-
The Lords of Strategy
- The Secret Intellectual History of the New Corporate World
- By: Walter Kiechel III
- Narrated by: Robertson Dean
- Length: 11 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works — and what doesn’t — when forging strategy.
-
-
Super Book of Narrow Interest
- By Roy on 08-23-10
-
Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
-
-
Moderate Start, Picks up FAST!
- By Art H on 02-08-05
-
Out-Innovate
- How Global Entrepreneurs - from Delhi to Detroit - Are Rewriting the Rules of Silicon Valley
- By: Alexandre Lazarow
- Narrated by: Dennis Boutsikaris, Alexandre Lazarow
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.
-
-
Great material for SF and Frontier entrepreneurs!
- By Brett Fulmer on 04-15-20
-
The Amazon Way: Amazon's 14 Leadership Principles
- By: John Rossman, Tom Alberg - foreword
- Narrated by: Jeff Cummings
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
-
-
If you pay attention…
- By Ken A myhra on 12-08-24
By: John Rossman, and others
-
The Complete Guide to Mergers and Acquisitions
- Process Tools to Support M&A Integration at Every Level, 3rd Edition
- By: Timothy J. Galpin, Mark Herndon
- Narrated by: Paul Heitsch
- Length: 10 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Merger and acquisition activity across the globe continues to grow, and is also playing a major role in the development of expanding markets. A well-managed integration effort is essential to success, and failure means a tremendous waste in terms of time and money, as well as the rapid destruction of shareholder value. The Complete Guide to Mergers and Acquisitions: Process Tools to Support M&A Integration at Every Level, Third Edition is an invaluable resource to guide firms in managing M&A integration and maximize the value of their deals.
-
-
Sales brochure for the authors
- By J Garner on 04-18-22
By: Timothy J. Galpin, and others
What listeners say about Brands and Branding
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Aspencalm
- 12-05-16
Very good, expansive and actionable look at brands
This is a collection of essays on brands and the practice of branding by more than a dozen experts with international business experience. The book was published in the early 2000's, and was ahead of its time then, with the concepts becoming more familiar as time moves ahead and branding becomes more important for all types of organizations. The heavy British accent of the narrator may be annoying at times, but the information is worth multiple listenings of this audio production.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Amazon Customer
- 03-18-21
Brands and Branding
An excellent go-to book on this topic with lots of relatable examples. I don’t think this is a one-time read. It’s a reference book to go back to every so often to refresh one’s knowledge and understanding of brands and branding
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!