Celebrity, Inc.
How Famous People Make Money
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Narrated by:
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Jean Barrett
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By:
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Jo Piazza
About this listen
From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex.
Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie's baby pictures a little like a street drug deal?
After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling - a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine.
With the benefits of Piazza's unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne in 12 fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
©2011 Jo Piazza (P)2011 Audible, Inc.Listeners also enjoyed...
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Sumner Murray Redstone, once feared as the “mad genius” of media who would dump his CEOs for mere wobbles in his companies’ stock price, had built one of the world’s greatest media empires through a series of audacious takeovers constructed to ensure that he always maintained control. Today he controls 80 percent of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion.
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Feels biased. Well researched, but not engaging.
- By Anonymous User on 04-03-19
By: Keach Hagey
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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Red Carpet
- Hollywood, China, and the Global Battle for Cultural Supremacy
- By: Erich Schwartzel
- Narrated by: Sean Patrick Hopkins
- Length: 11 hrs and 55 mins
- Unabridged
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From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry.
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Why modern cinema is a comic experience.
- By Pasternak on 03-11-22
By: Erich Schwartzel
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Michael Jackson, Inc.
- The Rise, Fall and Rebirth of a Billion-Dollar Empire
- By: Zack O'Malley Greenburg
- Narrated by: Kaleo Griffith
- Length: 8 hrs and 33 mins
- Unabridged
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Michael Jackson, Inc. reveals the incredible rise, fall, and rise again of Michael Jackson's fortune - driven by the unmatched perfectionism of the King of Pop. Forbes senior editor Zack O'Malley Greenburg uncovers never-before-told stories from interviews with more than 100 people, including music industry veterans Berry Gordy, John Branca, and Walter Yetnikoff; artists 50 Cent, Sheryl Crow, and Jon Bon Jovi; and members of the Jackson family.
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The King Lives...Life,Legacy and Love
- By Amazon Customer on 06-22-17
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Slugfest
- Inside the Epic, 50-Year Battle Between Marvel and DC
- By: Reed Tucker
- Narrated by: Will Collyer
- Length: 10 hrs and 43 mins
- Unabridged
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The first in-depth, behind-the-scenes audiobook treatment of the rivalry between the two comic book giants. They are the two titans of the comic book industry - the Coke and Pepsi of superheroes - and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. To many partisans, Marvel is now on top. But for much of the early 20th century, it was DC that was the undisputed leader.
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Loved it, but...
- By Smitty on 05-02-18
By: Reed Tucker
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Mr. & Mrs. Hollywood
- Edie and Lew Wasserman and Their Entertainment Empire
- By: Kathleen Sharp
- Narrated by: Tavia Gilbert
- Length: 18 hrs and 40 mins
- Unabridged
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Ever wonder why so many B actors wind up as A-grade politicians? Or how the casting couch worked? Acclaimed author Kathleen Sharp traces the influence of show business through the lives of its first power couple. Edie and Lew Wasserman built the world’s largest talent agency, MCA, created the multibillion-dollar Universal Studios, and helped shape Washington, DC.
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Best Book I Have Heard In A Long Time!!!
- By James M. Patton on 09-25-16
By: Kathleen Sharp
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Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- By David on 11-12-09
By: Ken Auletta
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Alibaba
- The House That Jack Ma Built
- By: Duncan Clark
- Narrated by: Jim Meskimen
- Length: 9 hrs and 9 mins
- Unabridged
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- By Tristan on 09-02-16
By: Duncan Clark
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Service Games
- The Rise and Fall of SEGA: Enhanced Edition
- By: Sam Pettus
- Narrated by: Tom Racine
- Length: 17 hrs and 13 mins
- Unabridged
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New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950s and ending with its swan-song, the Dreamcast, in the early 2000s, this is the complete history of Sega as a console maker. Before home computers and video game consoles, before the Internet and social networking, and before motion controls and smartphones, there was Sega.
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The Story of the Fall of Sega
- By Austin on 01-05-15
By: Sam Pettus
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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Comic Shop
- The Retail Mavericks Who Gave Us a New Geek Culture
- By: Dan Gearino
- Narrated by: Douglas R. Pratt
- Length: 7 hrs and 29 mins
- Unabridged
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The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.
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A good listen.
- By Amazon Customer on 08-30-20
By: Dan Gearino
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The Zeroes
- My Misadventures in the Decade Wall Street Went Insane
- By: Randall Lane
- Narrated by: Randall Lane
- Length: 12 hrs and 4 mins
- Unabridged
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Magazine entrepreneur Randall Lane had a prime seat at Wall Street's biggest greed fest. The Zeroes is a memoir about the excesses and bad behavior of an outsider who got pulled into a crazy, self-contained world.
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A very entertaining tale
- By andy on 11-03-13
By: Randall Lane
What listeners say about Celebrity, Inc.
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- E.R.
- 02-17-14
Eye opening!
What was one of the most memorable moments of Celebrity, Inc.?
Who knew Oscars were campaigned for like the presidency? As much money, spin-doctoring, and rhetoric goes into an Oscar campaign as any run for office. I'll never look at the Academy Awards the same way again!
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- Maria Hauskins
- 09-24-22
Capitalism and Celebrities
This was an interesting topic, however, I feel like the author was fairly surface level in her telling and didn’t really dig deep enough into any depth. Plus, the tone was really dismissive toward female celebrities, showing the author’s disdain for these people without digging into social biases and cultural norms. This could have been a very insightful and relatable criticism of capitalism as that’s really what this is about.
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- Pete Williams
- 11-25-12
Great read if interested in the economics of fame'
How I Heard About The Book...
This book had been sitting in my Audible wish list for a while before I downloaded it, so I can't recall the exact referal... but I think it might have been mentioned in a Dan Kennedy newsletter a few months back.
The Lesson/Argument in Three Sentences...
There is no real applicable lesson in here, as the book is basically a documentary in print detailing how the quote unquote, famous, actually make their money and play the fame-game. It also talks/reveals a lot about the mechanics of the entertainment business; covering things like how to "buy an Oscar win" . I guess if you are trying to be the next Paris Hilton it may help you forecast/project/plan out your income streams, but it's more of a education on 'how the game is played' than a playbook.
Why Read/Listened To It ...
Maybe you're not obsessed with celebrity like Fleur (my wife) is, but if you are at all interested in learning the economics of fame' this is well worth a read.
And if you're not overtly interested in discovering how celebrities earn their income', you should! 'Celebrity' is one of the largest, hottest and most in-demand industries' ... and as savvy entrepreneurs we should continue to stay abreast of other industries and how they work ... especially if we want to partner with a celebrity on an endorsement deal (and there a are only a few better ways to get attention in this day and age than with a celebrity spokesperson)
Other Similar Books Worth Checking Out ...
Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous - Jordan McAuley [If you want to go down the path of using a celebrity to promote your business, project or charity; Jordan's book covers the 'how-to', that 'Celebrity Inc' left out.]
Trust Me, I'm Lying: Confessions of a Media Manipulator - Ryan Holiday [Ryan pulls back the curtains on the media and blogosphere in a similar way; but Ryan mixes his own experiences in with the investigator/reporter angle.]
What Was Missing ...
The celebrity industry is so large that this book could become a series, exposing every trick under the sun celebrities use to cash-in on their fame. There isn't one specific 'monetisation' strategy I was left wanting to know more about .. but a sports version of this book is something I would really enjoy.
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- Alex Finch
- 05-24-15
A must for critical media consumers
Very informative; this is an excellent title encompassing all aspects of celebrity monetization. Piazza puts celebrity gossip and scandal into a business perspective. I am not a regular follower of celebrities and popular culture, and yet I found this title to be of exceptional interest.
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- valarie
- 01-21-14
Good stuff
This was a surprisingly interesting book! While it is pretty common knowlege that a lot of the things in the media about celebrities are "staged", this book puts a whole new spin on it and even causes you to see things in a different light. Why do people hate Lindsay Lohan but love Charlie Sheen? Do celebrities really plan thier hook ups and break ups around their careers? Do publicists tip off photographers when thier clients go places? You have to read it to find out but its all in there and you wont look at celebrity headlines the same way.
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