Preview
  • Copywriting Made Simple

  • How to Write Powerful and Persuasive Copy that Sells
  • By: Tom Albrighton
  • Narrated by: Sebastian Abineri
  • Length: 7 hrs and 6 mins
  • 5.0 out of 5 stars (10 ratings)

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Copywriting Made Simple

By: Tom Albrighton
Narrated by: Sebastian Abineri
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Publisher's summary

Copywriting is writing with purpose.

It’s about using words to reach people and change what they think, feel, and do.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale.

It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

What you’ll learn….

Understand the product and its benefits.

  • Pinpoint how the product helps people.
  • Turn features into benefits and seek out USPs.
  • Identify tangible and intangible benefits.

Get to know your audience.

  • Uncover your audience's inner fears and desires.
  • Use empathy to get inside the audience's feelings.
  • Decide how your copy will change how they think, feel or act.

Engage the audience in your message.

  • Make your copy more like a conversation.
  • Use the same words that the audience uses.
  • Bring the product to life with rich, sensory language.

Craft compelling copy.

  • Learn eight proven formulas for enticing headlines.
  • Choose a rock-solid structure.
  • Create powerful calls to action.

Use 20 proven strategies for creative copy.

  • Show the product in a new light.
  • Use humor, wordplay, metaphors and contrasts.
  • Turn weakness into strength.

Make persuasion and psychology work for you.

  • Learn the six proven principles of persuasion.
  • Overcome the audience's objections.
  • Exploit cognitive biases to nudge the audience into action.

It’s the perfect introduction to copywriting today. Download your copy now.

©2018 ABC Business Communications Ltd (P)2018 ABC Business Communications Ltd
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