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Copywriting Made Simple
- How to Write Powerful and Persuasive Copy that Sells
- Narrated by: Sebastian Abineri
- Length: 7 hrs and 6 mins
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Publisher's summary
Copywriting is writing with purpose.
It’s about using words to reach people and change what they think, feel, and do.
This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale.
It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.
What you’ll learn….
Understand the product and its benefits.
- Pinpoint how the product helps people.
- Turn features into benefits and seek out USPs.
- Identify tangible and intangible benefits.
Get to know your audience.
- Uncover your audience's inner fears and desires.
- Use empathy to get inside the audience's feelings.
- Decide how your copy will change how they think, feel or act.
Engage the audience in your message.
- Make your copy more like a conversation.
- Use the same words that the audience uses.
- Bring the product to life with rich, sensory language.
Craft compelling copy.
- Learn eight proven formulas for enticing headlines.
- Choose a rock-solid structure.
- Create powerful calls to action.
Use 20 proven strategies for creative copy.
- Show the product in a new light.
- Use humor, wordplay, metaphors and contrasts.
- Turn weakness into strength.
Make persuasion and psychology work for you.
- Learn the six proven principles of persuasion.
- Overcome the audience's objections.
- Exploit cognitive biases to nudge the audience into action.
It’s the perfect introduction to copywriting today. Download your copy now.
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-
Story
Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...
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simple and powerful
- By David DeSchoolmeester on 04-07-24
By: Jim Edwards
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Overall
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Performance
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Story
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Buy the print or kindle version. The narration is trash.
- By Julia Perrodin on 07-09-20
By: Ray Edwards
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How to Launch a Freelance Copywriting Business: Creative Writing for a Living
- Method Writing, Volume 1
- By: Jules Horne
- Narrated by: Jules Horne
- Length: 5 hrs and 30 mins
- Unabridged
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Overall
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Performance
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Story
If you're a creative writer interested in a freelance income stream, want to work from home, and need help selling your skills to small business, this inspiring book will get you launched with confidence. Ideal for creative writers, journalists, students and bloggers with great writing skills. Get these gold tips and strategies, and hit the ground running!
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LOVE, LOVE, LOVE!
- By Cindy on 11-18-20
By: Jules Horne
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Copywriting Secrets for Infopreneurs
- The Right Words Can Help You Sell a Lot More Speeches, Services, and Products
- By: David Garfinkel
- Narrated by: David Garfinkel
- Length: 1 hr
- Original Recording
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Overall
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Performance
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Story
How do you make a good lasting first impression and set the stage for a big contract, or sell products and services directly from your web site? The answer: by writing copy that leads your prospects in precisely the direction you want them to go.
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Poor sound quality, great content
- By Dale L. Roberts on 03-23-17
By: David Garfinkel
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
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Overall
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Performance
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Story
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Worst voice ever heard
- By Olga martinelli on 05-09-21
By: Robert W. Bly
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Overall
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Performance
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Story
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
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The Story Selling Secret
- A Simple, 5-Step Blueprint For Using Personal Stories To Create Emotional Connections, Make Yourself Unique, and Increase Sales
- By: Jim Edwards
- Narrated by: Virtual Voice
- Length: 1 hr and 49 mins
- Unabridged
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Overall
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Performance
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Story
Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...
-
-
simple and powerful
- By David DeSchoolmeester on 04-07-24
By: Jim Edwards
-
How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
-
-
Buy the print or kindle version. The narration is trash.
- By Julia Perrodin on 07-09-20
By: Ray Edwards
-
How to Launch a Freelance Copywriting Business: Creative Writing for a Living
- Method Writing, Volume 1
- By: Jules Horne
- Narrated by: Jules Horne
- Length: 5 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you're a creative writer interested in a freelance income stream, want to work from home, and need help selling your skills to small business, this inspiring book will get you launched with confidence. Ideal for creative writers, journalists, students and bloggers with great writing skills. Get these gold tips and strategies, and hit the ground running!
-
-
LOVE, LOVE, LOVE!
- By Cindy on 11-18-20
By: Jules Horne
-
Copywriting Secrets for Infopreneurs
- The Right Words Can Help You Sell a Lot More Speeches, Services, and Products
- By: David Garfinkel
- Narrated by: David Garfinkel
- Length: 1 hr
- Original Recording
-
Overall
-
Performance
-
Story
How do you make a good lasting first impression and set the stage for a big contract, or sell products and services directly from your web site? The answer: by writing copy that leads your prospects in precisely the direction you want them to go.
-
-
Poor sound quality, great content
- By Dale L. Roberts on 03-23-17
By: David Garfinkel
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Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- By: Ann Handley
- Narrated by: Carolyn Jania, Ann Handley
- Length: 11 hrs and 26 mins
- Unabridged
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Overall
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Performance
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Story
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
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Everyone writes, but only one could write this book!
- By Phil Williams on 11-21-23
By: Ann Handley
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The New Comedy Bible
- The Ultimate Guide to Writing and Performing Stand-Up Comedy
- By: Judy Carter
- Narrated by: Judy Carter
- Length: 6 hrs and 24 mins
- Unabridged
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Overall
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Performance
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Story
The New Comedy Bible is a step-by-step, no excuses manual for writing, performing, and launching your career as a stand-up comic. Written by Judy Carter, the author of The Comedy Bible (2001), which was called by The Washington Post and Forbes as a “Comedy Essential”. This new book, penned in classic Carter’s style - part career coach and part comedy dominatrix - has 100 percent new content.
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PDF workbook
- By Lluvia Guerra on 02-22-21
By: Judy Carter
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- By: Dan S. Kennedy
- Narrated by: Matt Cartsonis
- Length: 4 hrs and 45 mins
- Unabridged
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Overall
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Performance
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Story
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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king of the Pitchman
- By Kindle Customer on 04-20-20
By: Dan S. Kennedy
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The Persuasion Story Code
- The Magic of Conversational Storytelling
- By: David Garfinkel
- Narrated by: Virtual Voice
- Length: 4 hrs and 31 mins
- Unabridged
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Overall
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Performance
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Story
What are the real-world stories that great persuaders use to make deals, close sales and bring masses of people to accept new ideas? In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations. Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals. The hero’s journey type of story is the go-to template for novels and film. But to ...
By: David Garfinkel
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Overall
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Performance
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Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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On Writing
- A Memoir of the Craft
- By: Stephen King
- Narrated by: Stephen King, Joe Hill, Owen King
- Length: 9 hrs and 7 mins
- Unabridged
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Overall
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“Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery.
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Who needs a print edition when King reads King?
- By Cather on 11-18-05
By: Stephen King