
Crack the Funding Code
How Investors Think and What They Need to Hear to Fund Your Startup
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Narrated by:
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Laural Merlington
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By:
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Judy Robinett
Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.
Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family, or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don't have enough information about what these investors do, what they can provide for a business, and on what terms. What's worse, entrepreneurs often don't know how to access the people who are looking to put their money into young companies with potential.
Crack the Funding Code will show listeners how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give listeners the broader perspective - how funding works, how investors think, and what they need to hear to put their money where your mouth is.
©2019 Judy Robinett (P)2019 Gildan MediaListeners also enjoyed...




















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Valuable!!!
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The readers voice is pleasant which is huge on an audio-book.
Quality all around
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2. Good structure
3. Fresh :)
I enjoyed each section of this book.
The best book I have listened about funding
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Wow! This book is amazing.
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I have more than two decades of professional experience, performing due diligence on behalf of angel investors. I wish every founder would take this information to heart. The way you start an enterprise is the way you will finish. Following Judy’s guidelines will increase your chance of successfully finding funding and increase your multiple when you find an investor. Start strong and finish strong.
Listen to the book in small bites so you have time to digest all the valuable information packed into this book.
Indispensable advice for start-up founders
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Great eBook
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Very complete book
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Useful!
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Great Info
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Great one
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