Why Startups Fail
A New Roadmap for Entrepreneurial Success
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Narrated by:
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Robert Fass
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By:
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Tom Eisenmann
About this listen
If you want your startup to succeed, you need to understand why startups fail.
"Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading." (Eric Ries, founder and CEO, LTSE, and New York Times best-selling author of The Lean Startup and The Startup Way)
Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it.
So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.
- Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly.
- False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready”, founders risk wasting time and capital on the wrong solutions.
- False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand.
- Speed Traps. Despite the pressure to “get big fast”, hypergrowth can spell disaster for even the most promising ventures.
- Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both.
- Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong.
Drawing on fascinating stories of ventures that failed to fulfill their early promise - from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles - Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them.
A must-listen for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a road map charting the path to startup success.
This audiobook includes a downloadable PDF of the book’s Appendix consisting of An Early-Stage Startup Survey.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 Tom Eisenmann (P)2021 Random House AudioListeners also enjoyed...
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Critic reviews
“Launching and scaling a startup is like a game of chess: It requires laser focus, relentless prioritization, and contingency strategies galore. I’ve always wished there was a guidebook to help entrepreneurs avoid common pitfalls on their way to wherever they’re headed. Eisenmann has truly helped illuminated a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you’re just getting started, or you’re eyeing your endgame.” (Jenn Hyman, co-founder and CEO, Rent the Runway)
“It’s no secret that having a great idea isn’t enough to guarantee your success as an entrepreneur. I see it all the time on Shark Tank: Even the brightest, most driven founders with the most innovative ideas sometimes find themselves going down the wrong path and facing the decision of whether or not to close their business. Why Startups Fail is the perfect road map that each entrepreneurs needs to have in their back pocket to help them avoid those heartbreaking choices and continue to grow their business.” (Daymond John, star of ABC’s Shark Tank and New York Times best-selling author of The Power of Broke, Rise and Grind, and Powershift)
“Once you start reading this book, you won’t be able to put it down. Eisenmann has masterfully explained in a clear, thoughtful way why startups fail in a clear, thoughtful way. This is a must-read for any entrepreneur, investor, or startup team member. By avoiding the biggest reasons companies fail, we will see more entrepreneurial success, which is something society needs more than ever.” (Michelle Zatlyn, co-founder and COO, Cloudflare)
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- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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The Founder's Dilemmas
- By: Noam Wasserman
- Narrated by: Mark Mosely
- Length: 13 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.
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Too much talk on the data
- By Stanley Tan on 10-02-14
By: Noam Wasserman
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Lead and Disrupt
- How to Solve the Innovator's Dilemma
- By: Charles A. O'Reilly III, Michael L. Tushman
- Narrated by: James Foster
- Length: 8 hrs and 36 mins
- Unabridged
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Overall
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Performance
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Story
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
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Very very inspirational to me.
- By Fábio on 06-12-17
By: Charles A. O'Reilly III, and others
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Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- By: John Rossman
- Narrated by: Jeff Cummings, John Rossman
- Length: 9 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Story
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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A must read if you really want to innovate like Amazon
- By Npino on 05-19-19
By: John Rossman
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Overall
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Strategy Beyond the Hockey Stick
- People, Probabilities, and Big Moves to Beat the Odds
- By: Chris Bradley, Martin Hirt, Sven Smit
- Narrated by: David Marantz
- Length: 6 hrs and 14 mins
- Unabridged
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To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
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Ok beginning, superb finish
- By Rancher on 01-01-21
By: Chris Bradley, and others
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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The Wide Lens
- A New Strategy for Innovation
- By: Ron Adner
- Narrated by: Walter Dixon
- Length: 6 hrs and 19 mins
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Overall
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Performance
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Story
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.
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Great book
- By Kindle Customer on 12-25-21
By: Ron Adner
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Angel Investing
- The Gust Guide to Making Money and Having Fun Investing in Startups
- By: David S. Rose
- Narrated by: David S. Rose
- Length: 6 hrs and 42 mins
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Overall
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Performance
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From building your reputation as a smart investor, to negotiating fair deals, adding value to your portfolio companies and helping them implement smart exit strategies, David provides both the fundamental strategies and the specific tools you need to take full advantage of this rapidly growing asset class.
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Very enlightening
- By Keith L. on 04-06-15
By: David S. Rose
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
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Overall
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Performance
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Story
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- By: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Unabridged
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Overall
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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doesnt teach you much
- By Kenneth on 06-07-20
By: Michael A. Cusumano, and others
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Overall
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Performance
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Story
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
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Overall
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Performance
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Story
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
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Overall
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Performance
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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Good, but Too long and a bit corporate-ish
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Only get the audio book
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Most of the traditional advice about getting ahead focuses on managing other people’s impressions of you. It’s all about how to network with impressive people and accommodate yourself to people with status and power. Executive coach Liz Tran asks you to forget about those people, and instead, train yourself to listen to and be guided by your innermost voice. From tech to spiritual leadership and executive coaching, Tran has charted her own path by learning how to tune into her intuition and be true to her Inner Genius.
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The most un-pretentious self help book
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What listeners say about Why Startups Fail
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Joey
- 07-11-23
Advanced advice for startup founders
Great book. Excellent advice for startup founders that are experienced. Also great for inexperienced founders to know what to look out for.
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- Alejandro
- 11-18-22
Good Book, someteimes feels a little bit repetiré.
Good book full of stories of why companies failed and their learnings.
sometimes it feels monotonous, but it states the authors points. It's an easy reading and good learning material for all people wanting to start a new venture.
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- Anonymous User
- 12-12-22
Great book for startup founders
This audio book includes stories of several failed startups. Majority are not tech startups. It goes into detail of the steps they took, pivots they made and why it failed. You can learn what to avoid from this book. You can also learn how to close your company in case it failed. It sometimes goes off topic at some chapters but still it's really worth it.
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- Cliente de Kindle
- 06-13-21
I Love it
I am founding an Startup and this book give me a lot of context to start with pros and cons of decision making , with real cases and some frameworks that are very practical in real life; it has more phases like Scaling and Failing, 100% recommended.
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- James Blackwell
- 01-01-23
Working at a start up? Frustrated? Read this.
What better way to figure out how not to screw up then to study stories of all the people who screwed up… Rather than only looking at success stories? This is an excellent audiobook with a ton of lessons 🤘🏽
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- James S.
- 06-03-21
Academic but not dull
Interesting case studies on startups that failed. Not a statistically-minded book, so avoiding survivorship bias was essentially impossible. Still, useful details from specific cases. The human element - what makes a good startup team - was represented well.
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- Torrey Payne
- 06-20-23
Valuable, real lessons
I appreciated this book because it spoke to real evidence, instead of staying in the theoretical realm. This is business, no one needs an armchair general. The case studies were valuable and well chosen. I’m guessing he went over many of these cases in his classes. Feels like a must-read if you are about to begin a startup.
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- Eric Curiel
- 08-22-23
Insightful
Even though the scope is mostly limited to business to consumer (B2C) tech companies, some interesting insights can be applied to garden-variety new businesses.
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- Gabe Erwin
- 02-01-23
Insightful Real Life Stories
This book does a great job educating you on important patterns to failed startups while also sharing real company’s journeys with detailed timelines.
I felt at times the information was repeated to a point that extended the book longer than it needed to be, but still carried insightful things to know.
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- Haman
- 09-17-21
Case studies with sound advice
Gives you a handful of examples on what went wrong with promising startups. Sound advice if you plan on learning from others mistakes.
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