In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom, and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know."

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

You may be surprised to learn that microchips are the new oil—the scarce resource on which the modern world depends. Today, military, economic, and geopolitical power are built on a foundation of computer chips. Virtually everything—from missiles to microwaves—runs on chips, including cars, smartphones, the stock market, even the electric grid. Until recently, America designed and built the fastest chips and maintained its lead as the #1 superpower, but America’s edge is in danger of slipping, undermined by players in Taiwan, Korea, and Europe taking over manufacturing.

What makes someone charismatic? Why do some captivate a room, while others have trouble managing a small meeting? What makes some ideas spread, while other good ones fall by the wayside? If you have ever been interrupted in meetings, overlooked for career opportunities or had your ideas ignored, your cues may be the problem - and the solution.

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.

The best-selling author of The Bomber Mafia focuses on "minor geniuses" and idiosyncratic behavior to illuminate the ways all of us organize experience in this "delightful" (Bloomberg News) collection of writings from The New Yorker. What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

The New York Times best-selling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and offer a blueprint for an entirely new way to solve problems. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.

If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.

Did you know that there are actually 27 letters in the alphabet, or that the U.S. had a plan to invade Canada? And what actually happened to the flags left on the moon? Even if you think you have a handle on all things trivia, you're guaranteed a big surprise with Now I Know. From uncovering what happens to lost luggage to New York City's plan to crack down on crime by banning pinball, this book will challenge your knowledge of the fascinating stories behind the world's greatest facts.

If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.

Chairs. Neat people. Ugliness. War. Over six decades of intrepid reporting and elegant essays, Andy Rooney has proven a shrewd cultural analyst. Andy Rooney: 60 Years of Wisdom and Wit brings together the best of more than a half-century of work (including long-out-of-print pieces from his early years) in an unforgettable celebration of one of America’s funniest men. Like Mark Twain, Finley Peter Dunne (Mister Dooley) and Will Rogers, Andy Rooney is a classic chronicler of America, a writer for the ages.

The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.

The Invisible Heart takes a provocative look at business, economics, and regulation through the eyes of Sam Gordon and Laura Silver, teachers at the exclusive Edwards School in Washington, D.C. Sam lives and breathes capitalism. He thinks that most government regulation is unnecessary or even harmful. He believes that success in business is a virtue. He believes that our humanity flourishes under economic freedom. Laura prefers Wordsworth to the Wall Street Journal.

Rick Mercer can always be relied on to provoke a strong reaction - but what he said one fall day in 2017 truly shocked Canada. In a rant posted on social media, the great Canadian satirist announced loud and clear that the 15th season of the Rick Mercer Report - the nation's best-watched and best-loved comedy show - would be the last. This volume brings together never-before-published rants from the last five seasons of the show, plus a selection of the very best rants from earlier years.

Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.

This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.

Richard Branson is an iconic businessman. In Screw It, Let’s Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business.

In this groundbreaking work, Tim Harford shows us a new and inspiring approach to solving the most pressing problems in our lives. Harford argues that today’s challenges simply cannot be tackled with ready-made solutions and expert opinions; the world has become far too unpredictable and profoundly complex. Instead, we must adapt. Deftly weaving together psychology, evolutionary biology, anthropology, physics, and economics, along with compelling stories of hard-won lessons learned in the field, Harford makes a passionate case for the importance of adaptive trial-and-error....

Traditional Eastern wisdom and real-life business experience come together in this brief and practical guide, which offers a step-by-step plan that will help readers adopt a more successful way of working and living. Karmic Management is a little book with a revolutionary message. It turns traditional business mentality on its head by stating simply that helping others become successful - suppliers, customers, even competitors - is the real key to success in life as well as in business.

An outspoken personality who divides opinion, Jeremy Clarkson has made a successful career out of his love of cars and speed.

Since becoming Top Gear supremo, the programme has become one of the most widely distributed TV shows on the planet. His candid views on practically every subject under the sun have often landed him in hot water. Love him or loathe him, this fascinating biography tells his far-from-over life story.

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world?

Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.

In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom, and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know."

Throughout her career in the super-competitive, male-dominated media industry, Gail Evans, one of the country's most powerful executives, has met innumerable women who tell her that they feel lost in the workplace, almost as if they were playing a game without knowing the directions. In this book, she reveals the secrets to the playbook of success and teaches women at all levels of the organization - from assistant to vice president - how to play the game of business to their advantage.

Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star.

What is “being geeky?” It’s being a perennially curious person, one who's not afraid to tackle hard problems and embrace unconventional solutions. McAfee shows how the geeks have created a new culture based around four norms: science, ownership, speed, and openness. The geek way seems odd at first. It's not deferential to experts, fond of planning and process, afraid of mistakes, or obsessed with "winning." But it explains everything from why Montessori babies turn out to be creative tinkerers to how newcomers are disrupting industry after industry (and still just getting started).

Rob Barnett is an innovator, a two-time entrepreneur, and a senior executive with five decades inside legendary media companies. As an advisor to thousands of job seekers and company heads, he is uniquely positioned to disrupt the job search industry. His inclusive platform is a life-saving escape hatch during the darkest hours of unemployment and an expert guide to the work you deserve.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

When it comes to money, it pays to know yourself. This is not just another money book. Personal finance expert Rachel Cruze brings an all-new approach to the traditional money rules, and it all starts with your mindset. Go beyond the Ramsey Baby Steps and get to the root of all of your decisions - your mind, your behaviors, and your beliefs— so you can change your money mindset for good.

Perhaps you want to be nicer to yourself but don’t really know how to get there. Or maybe you’re someone who assumes self-criticism is a permanent part of your personality. Rest assured you’re not alone. Millions of people struggle with the toll that excessive self-criticism takes on their minds, energy levels, jobs, and relationships. And problems with self-talk vary dramatically from one person to the next: they can appear as mild but persistent inner criticism, full-blown self-loathing, or the pain of internalized oppression or abuse.

“Who do you want to be?” We’ve all heard or asked this question before, yet few of us answer it because identity is not fixed, but ever-expanding as we move through life. Dr. LaNysha Tufuga Adams, Ivy-League educated linguist and founder of award-winning education consultancy Edlinguist Solutions, challenges others to not only answer this question, but to put the answer(s) into action.

American Sniper meets Make Your Bed in these life lessons from decorated United States service members and New York Times bestselling authors Robert O’Neill and Dakota Meyer—an in-depth, fearless, and ultimately redemptive account of what it takes to survive and thrive on battlefields from Afghanistan and Iraq to our daily lives, and how the perils of war help us hold onto our humanity.