
Flip the Script
Getting People to Think Your Idea Is Their Idea
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Narrated by:
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Oren Klaff
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By:
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Oren Klaff
About this listen
THE BEST-SELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.
Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?
If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.
What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.
That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.
And as you'll see in this book, Oren has been in a lot of different situations.
He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product.
These days, it's not enough to make a great pitch.
To get attention, create trust, and close the deal, you need to flip the script.
©2019 Oren Klaff (P)2019 Penguin AudioListeners also enjoyed...
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Critic reviews
“In Flip the Script, Oren Klaff gives readers powerful tools that will help them get what they want. Instead of trying to convince people to buy what you’re selling, his techniques will show you how to create an entirely different dynamic. A game changing read." (Daymond John, co-star of Shark Tank and author of The Power of Broke and Rise and Grind)
"Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining--you'll find yourself eagerly turning the pages, engrossed in Klaff’s remarkable tales of deal-making... then suddenly look up and realize he's just taught you a whole new set of complex sales techniques, and somehow made it fun." (Matthew Dixon, coauthor of The Challenger Sale)
"Oren Klaff should have been a spy. He could recruit and sell anyone. The stories in this book will keep you on the edge of your seat and show you how a true master of influence operates. In these pages, Oren shares the tradecraft you need to close any kind of deal." (Jason Hanson, former CIA Officer and author of Spy Secrets That Can Save Your Life)
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- HBR Guide Series
- By: Harvard Business Review
- Narrated by: Jonathan Yen
- Length: 3 hrs and 49 mins
- Unabridged
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Your inbox is overflowing. You're paralyzed because you have too much to do but don't know where to start. Your to-do list never seems to get any shorter. You leave work exhausted but have little to show for it. It's time to learn how to get the right work done. In the HBR Guide to Getting the Right Work Done, you'll discover how to focus your time and energy where they will yield the greatest reward. Not only will you end each day knowing you made progress—your improved productivity will also set you apart from the pack.
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So helpful
- By Kathryn Smith on 03-26-24
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The Minimalist Entrepreneur
- How Great Founders Do More with Less
- By: Sahil Lavingia
- Narrated by: Sahil Lavingia
- Length: 4 hrs and 38 mins
- Unabridged
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Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere.
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Great book on startups
- By Christopher Pedersen on 10-28-21
By: Sahil Lavingia
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- By: Bill McGowan
- Narrated by: Bill McGowan
- Length: 7 hrs and 51 mins
- Unabridged
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Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.
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Interesting Read
- By Tina on 01-28-15
By: Bill McGowan
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Start with No
- The Negotiating Tools that the Pros Don't Want You to Know
- By: Jim Camp
- Narrated by: Robert Jordan
- Length: 7 hrs and 58 mins
- Unabridged
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For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions.
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Thanks Chris Voss!
- By Dennis Hettema on 10-03-20
By: Jim Camp
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- By: Keenan
- Narrated by: Keenan
- Length: 5 hrs and 47 mins
- Unabridged
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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SPIN selling with more EQ mixed in
- By Amazon Customer on 09-28-19
By: Keenan
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Big Money Energy
- How to Rule at Work, Dominate at Life, and Make Millions
- By: Ryan Serhant
- Narrated by: Ryan Serhant
- Length: 6 hrs and 20 mins
- Unabridged
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Big Money Energy is the feeling you get when you encounter someone who is massively succeeding at life. They're the ultimate picture of self-confidence. There's no bravado, no bragging - they know they have BME and so does everyone else. You get Big Money Energy by being 100% committed to making your vision a reality...and that vision has to be BIG.
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Good book but nothing new
- By Daniel on 02-26-21
By: Ryan Serhant
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How to Persuade and Get Paid
- The Sales Workshop for Everyone
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 4 hrs and 39 mins
- Unabridged
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How to Persuade and Get Paid is a sales training program that combines information and entertainment to teach you exactly what it takes to create success in today’s challenging marketplace.
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How to Win Friends & Influence People for the Modern Age
- By Bryan Eisenberg on 02-11-19
By: Phil M. Jones
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Key Person of Influence
- The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
- By: Daniel Priestley
- Narrated by: Michael Maloney
- Length: 4 hrs and 50 mins
- Unabridged
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Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.
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Decent read
- By Mark C. Manderson on 07-12-19
By: Daniel Priestley
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Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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Clever and Useful
- By David on 01-02-17
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Million Dollar Consulting, Sixth Edition
- The Professional's Guide to Growing a Practice
- By: Alan Weiss
- Narrated by: Alan Weiss
- Length: 6 hrs and 46 mins
- Unabridged
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In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.
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Needed info!
- By Marliss on 06-23-25
By: Alan Weiss
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The Sandler Rules
- 49 Timeless Selling Principles…and How to Apply Them
- By: David Mattson
- Narrated by: David Mattson
- Length: 3 hrs and 55 mins
- Unabridged
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All prospects lie, all the time. Never ask for the order. Get an IOU for everything you do. Don't spill your candy in the lobby. Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.
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New to Sales and my first sales book
- By Paul on 07-22-18
By: David Mattson
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Handful of Good Scripts
- By A. Yoshida on 05-28-18
By: Phil M. Jones
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Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- By: Jeb Blount, Mike Weinberg - foreword
- Narrated by: Jeb Blount, Jeremy Arthur
- Length: 8 hrs and 21 mins
- Unabridged
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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One of the best books on Sales!
- By Kathleen Fitzpatrick on 09-04-23
By: Jeb Blount, and others
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Sales Management. Simplified
- The Straight Truth About Getting Exceptional Results from Your Sales Team
- By: Mike Weinberg
- Narrated by: L. J. Ganser
- Length: 6 hrs and 57 mins
- Unabridged
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Why do sales organizations fall short? Every day expert consultants like Mike Weinberg are called on by companies large and small to find the answer - and it's one that may surprise you. Typically the issue lies not with the sales team - but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance. In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers.
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Results over Activity? Results win
- By Amazon Customer on 04-01-16
By: Mike Weinberg
Loved it! Fun, motivating and insightful!
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Exceptional!
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Entertaining with good ideas
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Second to ‘pitch anything’
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Klaff back at it again!
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Enthralling
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Not a boring read & the modern mans sale style
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Perfect content
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An absolute must for anyone in business
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I’ve read, oh geez, maybe 200-250 sales & marketing books, courses, I have 17 terabytes of marketing material. Most goes in one ear out the other. Everything from the old Zig Ziglar & Og Mandino stuff to the newer neuroscience material like Russell Granger’s “Seven Triggers to Yes”. There’s maybe... six, that have truly impressed me. I keep reading them because occasionally I pull something novel from one that I apply, like Jordan Belfort’s recent offering had some decent material about voice tonality that I found I could apply. Oren’s last book “Pitch Anything” was very good. This book... was riveting. You don’t often call a sales book riveting.
If you are a venture capitalist, you pitch venture capitalists, affluent or high status individuals, or are in sales or marketing of any persuasion, it’s MANDATORY reading. It’s not that I didn’t know any of it, but just the way it’s organized and also very entertaining. The stories and examples come to life like a superb novel. He says he fictionalized some details to protect the confidentially of his clients but you can tell these are absolutely real examples from real experience in high stakes persuasion.
I was listening on audible and at one point I’m thinking to myself, “why would he even put this out? I would keep this all to myself.” Later however, as you see the application in more diverse scenarios, you know, that it doesn’t matter - that if you needed to lock down a multiple million dollar deal, furnished with this knowledge or not, you are calling Oren Klaff and paying him whatever he wants.
I can’t recommend a book enough. Brilliant to the tenth power.
Riveting. BLEW, MY, MIND
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