Making Numbers Count
The Art and Science of Communicating Numbers
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Narrated by:
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Kathe Mazur
About this listen
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.
How much bigger is a billion than a million?
Well, a million seconds is 12 days. A billion seconds is...32 years.
Understanding numbers is essential - but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as “lots”. While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use?
Author Chip Heath has excelled at teaching others about making ideas stick, and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say, “Wow, now I get it!”
You will learn principles such as:
- Simple perspective cues: Researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.
- Vividness: Get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.”
- Convert to a process: Capitalize on our intuitive sense of time (five gigabytes of music storage turns into “two months of commutes, without repeating a song”).
- Emotional measuring sticks: Frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”).
Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
©2022 Chip Heath. All rights reserved. (P)2022 Simon & Schuster, Inc. All rights reserved.Listeners also enjoyed...
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We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
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If you are in any sort of leadership position or plan to be, read this book
- By Rex on 06-09-15
By: Donald Sull, and others
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Everything All at Once
- How to Unleash Your Inner Nerd, Tap into Radical Curiosity and Solve Any Problem
- By: Bill Nye
- Narrated by: Bill Nye
- Length: 12 hrs and 34 mins
- Unabridged
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Overall
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Performance
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Everything All at Once is an exciting, inspiring call to unleash the power of the nerd mindset that exists within us all. Nye believes we'll never be able to tackle our society's biggest, most complex problems if we don't even know how to solve the small ones. Step by step, he shows his listeners the key tools behind his everything-all-at-once approach: radical curiosity, a deep desire for a better future, and a willingness to take the actions needed to make it a reality.
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Bill Nye is awesome, but skip this one
- By Evan on 08-15-17
By: Bill Nye
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Sway
- The Irresistible Pull of Irrational Behavior
- By: Rom Brafman, Ori Brafman
- Narrated by: John Apicella
- Length: 4 hrs and 52 mins
- Unabridged
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Overall
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Performance
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A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
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Disappointing book
- By Martin Proulx on 12-10-08
By: Rom Brafman, and others
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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Overall
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Performance
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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The Why Axis
- Hidden Motives and the Undiscovered Economics of Everyday Life
- By: Uri Gneezy, John A. List
- Narrated by: Eric Martin
- Length: 9 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services. Their field experiments show how economic incentives can change outcomes.
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Some Interesting Insights But Poor Science
- By Harold Toomey on 06-09-23
By: Uri Gneezy, and others
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Effortless
- Make It Easier to Do What Matters Most
- By: Greg McKeown
- Narrated by: Greg McKeown
- Length: 6 hrs and 2 mins
- Unabridged
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Overall
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Performance
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Story
As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat”, we’re often working twice as hard to achieve half as much.
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Laced with mistakes!
- By LEE on 04-28-21
By: Greg McKeown
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In Pursuit of Elegance
- Why the Best Ideas Have Something Missing
- By: Matthew E. May
- Narrated by: Malcolm Hillgartner
- Length: 5 hrs and 46 mins
- Unabridged
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Performance
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Story
In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.
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I love elegance, but this book isn't elegant
- By Oliver Nielsen on 06-26-11
By: Matthew E. May
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Expanded Universe, Vol. 2
- By: Robert A. Heinlein
- Narrated by: Bronson Pinchot
- Length: 9 hrs and 31 mins
- Unabridged
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Overall
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Performance
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Story
Robert A. Heinlein has been hailed as one of the most forward-thinking science fiction writers of all time, and Expanded Universe (presented in two volumes) offers the perfect collection of his works to provide listeners with true insights into his uniquely creative mind.
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I Nostradamus type warning for today
- By mort on 06-26-18
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When: The Scientific Secrets of Perfect Timing
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.
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Fun. Enlightening. Fast Paced.
- By Wiley Brooks on 01-11-18
By: Daniel H. Pink
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Explore/Create
- My Life in Pursuit of New Frontiers, Hidden Worlds, and the Creative Spark
- By: Richard Garriott, David Fisher
- Narrated by: Christopher Grove
- Length: 9 hrs and 21 mins
- Unabridged
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Overall
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Performance
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Story
An inventor, adventurer, entrepreneur, collector, and entertainer, and son of legendary scientist-astronaut Owen Garriott, Richard Garriott de Cayeux has been behind some of the most exciting undertakings of our time. A legendary pioneer of the online gaming industry - and a member of every gaming Hall of Fame - Garriott invented the multi-player online game, and coined the term "Avatar" to describe an individual's online character. In this fascinating memoir, Garriott invites listeners on the great adventure that is his life.
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The Modern Day Explorer
- By Elijah on 04-17-17
By: Richard Garriott, and others
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Smart Thinking
- Three Essential Keys to Solve Problems, Innovate, and Get Things Done
- By: Art Markman
- Narrated by: Sean Pratt
- Length: 7 hrs and 11 mins
- Unabridged
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Overall
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Performance
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Story
Think smart people are just born that way? Think again. Drawing on diverse studies of the mind, from psychology to linguistics, philosophy, and learning science, Art Markman, Ph.D., demonstrates the difference between "smart thinking" and raw intelligence, showing listeners how memory works, how to learn effectively, and how to use knowledge to get things done. He then introduces his own three-part formula for listeners to employ "smart thinking" in their daily lives.
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I feel asleep in class
- By Lee on 12-14-12
By: Art Markman
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The Chaos Imperative
- How Chance and Disruption Increase Innovation, Effectiveness, and Success
- By: Ori Brafman, Judah Pollack
- Narrated by: Drew Birdseye
- Length: 4 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
Ori Brafman and management consultant Judah Pollack dramatically demonstrate how even the best and most efficient organizations - from Fortune 500 companies to today's US Army - can become more innovative by allowing a little unstructured space and "contained chaos" into their planning and decision-making. Through their consulting work, they realized that while structure and hierarchy are essential both in large corporations and small groups, too much of either can stifle creativity.
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a must read!!
- By Kelly Pavich on 05-26-19
By: Ori Brafman, and others
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It gives me several good laughs, but that’s about it.
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Mixed review
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Think creatively like a human. Analyze and solve problems efficiently like a computer. Our everyday lives are filled with inefficient and ineffective decisions and solutions. Being overwhelmed by the magnitude of our problems makes it hard to think clearly. We procrastinate and overthink. Our thoughts are tainted with biases. If only there was a way to simplify our decision-making and problem-solving process and get satisfying, consistent results! The good news is, there is! Apply computer algorithms to your everyday problems.
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
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Influence
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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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Great content silly audio book errors
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Pre-Suasion
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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Smart Brevity
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Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
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Should've been more brief
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By: Jim VandeHei, and others
What listeners say about Making Numbers Count
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Gregory A. Wiens PhD
- 01-13-23
Easy to understand harder to apply
This is great stuff. As a statistician, I fully appreciate their approach to numbers. It does take some effort to apply, but worth it.
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- Sarah Fretz
- 03-18-23
Good perspective on a universal challenge
I like specificity at a level that makes most folks' eyes glaze over. This book helped me appreciate others' priorities. For instance, I now understand that news articles that round their numbers aren't (necessarily) trying to obfuscate the reality, but make things accessible to a wider audience.
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- Amazon Customer
- 02-05-23
informative, structured and a little too obvious
You know that feeling of reading something that is well structured, well phrased (but very much using North American examples), and helps you consolidate the obvious and intuitive? Well, if you do, this is what this book helps you doing. I did finish with a better grasp and awareness of how to think about and use statistics in a variety of contexts, but also a sensation of superficiality and sometimes even apology of lack of rigor on behalf of message efficacy.
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- ENJ
- 05-26-22
Making political comments apparently counts.
Audible must include political bias in all of the listening versions on this platform. Please. Eventually I will quit this venue, unless I am given a warning about possible, statistical, examples that show the cards being dealt.
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3 people found this helpful
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- JBroadnax
- 01-13-22
Great material but book in hand - better option
I love the Heaths (and Starr's) stuff and was really excited about getting this book. Downloaded it immediately and started it. I stayed engaged til about half way, then it became overwhelming to listen to without seeing.
Funny, some of the principles from the book apply just as directly to reading it over listening to it (at least for me). Others may have found the audible incredible. I'm just one voice but I would have preferred having it in hand.
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- Jim
- 11-27-22
Love the perspective
Numbers are important in life, not just mathematics but meaningful in every way, after this reading guarantee a new perspective.
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- Harlan Findley
- 12-14-22
Concise & clear; concrete examples
book is concise and clear. gives concrete examples of good ways to express complex ideas. very good narration.
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- Anonymous User
- 06-13-24
Numbers
Perhaps it's only me that the content of this book is too repetitive. The point of communicating numbers should be simple and engaging without sound too complicated counting numbers.
Which some readers I feel might already know.
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- John
- 01-13-22
I feel smarter already!
If you’ve ever wanted to understand how to communicate data effectively, this is for you. I learned lots (pun intended)! Get this book to improve your communications skills no matter your field.
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- Jefffrey A. Redmon
- 01-14-22
Making Numbers Count Makes It Real
Great practical insights in communicating complex even simple numbers with impact. If 87% of statistics are made up, 9 of 10 facts are fiction.
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