
Making Numbers Count
The Art and Science of Communicating Numbers
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Narrated by:
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Kathe Mazur
About this listen
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.
How much bigger is a billion than a million?
Well, a million seconds is 12 days. A billion seconds is...32 years.
Understanding numbers is essential - but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as “lots”. While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use?
Author Chip Heath has excelled at teaching others about making ideas stick, and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say, “Wow, now I get it!”
You will learn principles such as:
- Simple perspective cues: Researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.
- Vividness: Get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.”
- Convert to a process: Capitalize on our intuitive sense of time (five gigabytes of music storage turns into “two months of commutes, without repeating a song”).
- Emotional measuring sticks: Frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”).
Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
©2022 Chip Heath. All rights reserved. (P)2022 Simon & Schuster, Inc. All rights reserved.Listeners also enjoyed...
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Accompanying PDF has chapter summaries
- By JOHN B SHRADER on 02-07-25
By: Dan Heath
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Acting with Power
- Why We Are More Powerful Than We Believe
- By: Deborah Gruenfeld
- Narrated by: Deborah Gruenfeld
- Length: 8 hrs and 15 mins
- Unabridged
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There is so much we get wrong about power: who has it, what it looks like, and the role it plays in our lives. Grounded in over two decades’ worth of scientific research and inspired by the popular class of the same name at Stanford’s Graduate School of Business, Acting with Power offers a new and eye-opening paradigm that overturns everything we thought we knew about the nature of power.
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A refreshing look at power dynamics
- By T. Lee B. on 01-12-22
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Practice Perfect
- 42 Rules for Getting Better at Getting Better
- By: Doug Lemov, Erica Woolway, Katie Yezzi, and others
- Narrated by: Brett Barry
- Length: 7 hrs and 59 mins
- Unabridged
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In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it's not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors.
By: Doug Lemov, and others
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The Friction Project
- How Smart Leaders Make the Right Things Easier and the Wrong Things Harder
- By: Robert I. Sutton, Huggy Rao
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 45 mins
- Unabridged
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Every organization is plagued by destructive friction. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even worse. Drawing from seven years of hands-on research, The Friction Project by bestselling authors Robert I. Sutton and Huggy Rao teaches readers how to become “friction fixers.”
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not clear purpose
- By Gg on 05-09-24
By: Robert I. Sutton, and others
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Power
- Why Some People Have It—and Others Don't
- By: Jeffrey Pfeffer
- Narrated by: Rick Adamson
- Length: 8 hrs and 4 mins
- Unabridged
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Some people have it, and others don’t. Jeffrey Pfeffer explores why in Power. One of the greatest minds in management theory and author or co-author of thirteen books, including the seminal business-school text Managing With Power, Jeffrey Pfeffer shows listeners how to succeed and wield power in the real world.
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A mediocre book
- By Shayan Fazeli on 02-16-23
By: Jeffrey Pfeffer
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When: The Scientific Secrets of Perfect Timing
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 47 mins
- Unabridged
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Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.
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Fun. Enlightening. Fast Paced.
- By Wiley Brooks on 01-11-18
By: Daniel H. Pink
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How Not to Be Wrong
- The Power of Mathematical Thinking
- By: Jordan Ellenberg
- Narrated by: Jordan Ellenberg
- Length: 13 hrs and 29 mins
- Unabridged
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Ellenberg chases mathematical threads through a vast range of time and space, from the everyday to the cosmic, encountering, among other things, baseball, Reaganomics, daring lottery schemes, Voltaire, the replicability crisis in psychology, Italian Renaissance painting, artificial languages, the development of non-Euclidean geometry, the coming obesity apocalypse, Antonin Scalia's views on crime and punishment, the psychology of slime molds, what Facebook can and can't figure out about you, and the existence of God.
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Great book but better in writing
- By Michael on 07-02-14
By: Jordan Ellenberg
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Magic Words
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 54 mins
- Unabridged
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New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
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good book minus the progressive flare-up
- By H.B. on 06-06-23
By: Jonah Berger
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Money
- The True Story of a Made-Up Thing
- By: Jacob Goldstein
- Narrated by: Jacob Goldstein
- Length: 5 hrs and 37 mins
- Unabridged
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The cohost of the popular NPR podcast Planet Money provides a well-researched, entertaining, somewhat irreverent look at how money is a made-up thing that has evolved over time to suit humanity's changing needs.
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well researched and written but,
- By C&S on 09-29-20
By: Jacob Goldstein
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The Science of Storytelling
- By: Will Storr
- Narrated by: James Clamp
- Length: 6 hrs and 51 mins
- Unabridged
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How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.
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A great portal into human psychology
- By Stephanie Romer on 02-13-21
By: Will Storr
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Overcoming the Five Dysfunctions of a Team
- A Field Guide for Leaders, Managers, and Facilitators
- By: Patrick Lencioni
- Narrated by: Joel Lefferrt
- Length: 3 hrs and 30 mins
- Unabridged
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In the years following the publication of Patrick Lencioni's best seller, The Five Dysfunctions of a Team, fans have been clamoring for more information on how to implement the ideas outlined in the book. In Overcoming the Five Dysfunctions of a Team, Lencioni offers more specific, practical guidance for overcoming the five dysfunctions, using tools, exercises, assessments, and real-world examples.
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Incomplete
- By Cleo the Leo on 05-04-16
By: Patrick Lencioni
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Thinking in Systems
- A Primer
- By: Donella H. Meadows
- Narrated by: Tia Rider Sorensen
- Length: 6 hrs and 26 mins
- Unabridged
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In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....
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Skip to the Middle
- By John Chambers on 06-20-20
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Think Faster, Talk Smarter
- How to Speak Successfully When You're Put on the Spot
- By: Matt Abrahams
- Narrated by: Matt Abrahams
- Length: 7 hrs and 11 mins
- Unabridged
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Many of us dread having to convey our ideas to others, often feeling ill-equipped, anxious, and awkward. Public speaking experts help by focusing on planned communication experiences such as slide presentations, pitches, or formal talks. Yet, most of our professional and personal communication occurs in spontaneous situations that creep up on us and all too often leave us flustered and stumbling for words. Stanford lecturer, podcast host, and communication expert Matt Abrahams provides tangible, actionable skills to help even the most anxious of speakers succeed when speaking spontaneously.
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For beginners
- By KnowlegeIsPower on 09-28-24
By: Matt Abrahams
Easy to understand harder to apply
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Good perspective on a universal challenge
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informative, structured and a little too obvious
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Love the perspective
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Concise & clear; concrete examples
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Which some readers I feel might already know.
Numbers
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I feel smarter already!
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Making Numbers Count Makes It Real
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Super-useful takeaways
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A grant writer helper
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