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Escape Velocity
- Free Your Company's Future from the Pull of the Past
- Narrated by: Rick Adamson
- Length: 6 hrs and 6 mins
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Publisher's summary
From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.
Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers.
Based on 20 years’ experience advising the top leaders of many of the world’s most successful enterprises, Moore’s Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the 21st-century economy: how to move beyond past success and drive next-generation growth from new lines of business.
As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale.
In Escape Velocity, Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers—category power, company power, market power, offer power, and execution power—this insightful work shows how each level of power can be orchestrated to achieve overall success.
Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector.
At a time when the world is looking to established enterprises for growth and stability, Moore’s analysis is penetrating and his prescriptions are right on the mark. Escape Velocity gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.
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The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.
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Best book I have read on Digital Transformation
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By: Isaac Sacolick
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Who Says Elephants Can't Dance?
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- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
- Unabridged
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
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Strategy Beyond the Hockey Stick
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- By: Chris Bradley, Martin Hirt, Sven Smit
- Narrated by: David Marantz
- Length: 6 hrs and 14 mins
- Unabridged
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To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
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Ok beginning, superb finish
- By Rancher on 01-01-21
By: Chris Bradley, and others
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Out-Innovate
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As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.
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Great material for SF and Frontier entrepreneurs!
- By Brett Fulmer on 04-15-20
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Outdated
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Outdated
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What listeners say about Escape Velocity
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jason Comely
- 12-24-12
Voice doesn't match Velocity
Although the narrator has a great signature voice, the voice doesn't fit the work here. The voice would be perfect for reading The Outsiders by S. E. Hinton, not a business book.
The content is good however, and I bought the hardcover copy to finish it.
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- Tobin
- 06-03-12
Excellent source of ideas for executive management
Where does Escape Velocity rank among all the audiobooks you’ve listened to so far?
I am in middle management, and this sounded like a good source of information for Sr. management. I did not follow all the concepts that were discussed because that is still above my pay grade. But it sound like a good source of ideas to manage a diverse set of projects/programs, and how to expand your companies foot print in the marketplace.
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- Matthew
- 09-24-12
So bad I did not finish it.
Would you try another book from Geoffrey A. Moore and/or Rick Adamson?
No
What didn’t you like about Rick Adamson’s performance?
Long winded .... It just droned on and on .... It was like Ben Stein in Ferris Bueller's day off ..... not to say the reader was doing a bad job... It was just a bad book ... YAWN
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