There is a new revolution happening in sports as more and more athletes are basing their success on this game-changing combination: health, nutrition, training, recovery, and mindset. Unfortunately, the evidence-based techniques that the expert PhDs, academic institutions, and professional performance staffs follow can be in stark contrast to what many athletes actually practice. When combined with the noise of social media, old-school traditions, and bro-science, it can be difficult to separate fact from fiction.

Are stars like Usain Bolt, Michael Phelps, and Serena Williams genetic freaks put on Earth to dominate their respective sports? Or are they simply normal people who overcame their biological limits through sheer force of will and obsessive training? In this controversial and engaging exploration of athletic success, Sports Illustrated senior writer David Epstein tackles the great nature vs. nurture debate and traces how far science has come in solving this great riddle.

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

Why couldn't Michael Jordan, master athlete that he was, hit a baseball? Why can't modern robotics come close to replicating the dexterity of a five-year-old? Why do good quarterbacks always seem to know where their receivers are?In this deeply researched book, sports and business reporter Zach Schonbrun explores what actually drives human movement and its spectacular potential. The groundbreaking work of two neuroscientists in Major League Baseball is only the beginning.

Since the introduction of dietary guidelines calling for reduced fat intake in the 1970s, a strange phenomenon has occurred: Americans have steadily, inexorably become heavier, less healthy, and more prone to diabetes than ever before. After putting more than two thousand of his at-risk patients on a wheat-free regimen and seeing extraordinary results, cardiologist William Davis has come to the disturbing conclusion that it is not fat, not sugar, not our sedentary lifestyle that is causing America’s obesity epidemic—it is wheat.

In THE SKEPTICS' GUIDE TO THE FUTURE, Steven Novella and his co-authors build upon the work of futurists of the past by examining what they got right, what they got wrong, and how they came to those conclusions. By exploring the pitfalls of each era, they give their own speculations about the distant future, transformed by unbelievable technology ranging from genetic manipulation to artificial intelligence and quantum computing.

Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the world’s talent hotbeds - from the baseball fields of the Caribbean to a classical-music academy in upstate New York - Coyle identifies the three key elements that will allow you to develop your gifts and optimize your performance in sports, art, music, math, or just about anything.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

More than 30 years ago, nutrition researcher T. Colin Campbell and his team at Cornell University, in partnership with teams in China and England, embarked upon the most comprehensive study ever undertaken of the relationship between diet and the risk of developing disease. What they found, when combined with findings in Campbell's laboratory, opened their eyes to the dangers of a diet high in animal protein and the unparalleled health benefits of a whole foods, plant-based diet.

Part narrative, part practical, this adventure takes you to the foothills of Ethiopia and the ‘town of runners’; to the training grounds of world-record-holding marathon runners in Kenya; racing across the Arctic Circle and the mountains of Europe, through the sweltering sands of the Sahara and the hostility of a winter traverse of the Pennine Way, to witness the incredible natural movement of runners in these environments.

How long can people really live? We are all taught by family, friends, and our family doctors that we should live into our 70s and 80s, then die in the normal course of events. The truth is that our media doesn’t report the truth. The truth is that there are legitimate records of persons up to hundreds of years old. One only has to do the research. In this audiobook, I present extensive records of nine individuals who lived from 130 to over 300 years in addition to many other records, too.

From beloved performance expert, executive coach, and coauthor of Peak Performance Steve Magness comes a radical rethinking of how we perceive toughness and what it means to achieve our high ambitions in the face of hard things.

Achievement often comes at a cost. Angst, restlessness, frayed relationships, exhaustion, and even substance abuse can be the unwanted side effects of an obsession with outward performance. While the high of occasional wins can keep you going for a while, playing into the always-on, never enough hustle culture ultimately takes a serious toll.

The word affiliate marketing is heard and seen a lot on the Internet. This book will introduce you to the world of affiliate marketing. Many people make a good career out of it. Affiliate marketing is a good career for many people. However, you cannot just treat it like a fun hobby that you can do with very minimal effort and expect to get a money printing machine. This is the interesting world. Now dive in with me.

In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment.

Journalist Jeff Bercovici spent extensive time with professional and Olympic athletes, coaches, and doctors to find how today's sports superstars seemed to be able to defy the limits of physical aging that inevitably sideline their competitors. Through fascinating profiles and first-person anecdotes, Bercovici illuminates the science and strategies extending the careers of elite older athletes, uncovers the latest advances in fields from nutrition to brain science to virtual reality, and offers empowering insights about how the rest of us can find peak performance at any age.

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

Coaches search for it. Parents dream of it. Fans love it. Athletes want it. The Playmaker on any sports team possesses it: an elusive, intangible quality combining anticipation, perception, and decision-making skills. This quality raises their game above the competition and allows them to pass when no one else can, anticipate the movement of opponents, and avoid costly mental mistakes, thus holding the team together. Using today's technology and tools, it is now possible to understand, assess, and train this sixth sense rather than just hope it magically appears.

In What Makes Olga Run? Bruce Grierson explores what the wild success of a 94-year-old track star can tell us about how our bodies and minds age. Olga Kotelko is not your average 94-year-old. She not only looks and acts like a much younger woman, she holds over 23 world records in track and field, 17 in her current 90 to 95 category. Convinced that this remarkable woman could help unlock many of the mysteries of aging, Grierson set out to uncover what it is that's driving Olga.

Every Wednesday, Gretchen Reynolds singlehandedly influences how millions of Americans work out. In her Phys Ed column for The New York Times, she debunks myths, spurs conversation, and creates arguments among her readers by questioning widely held beliefs about exercise. Expanding upon her popular columns, Reynolds tackles the questions we all have and (sometimes) ask about exercise.

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature: why we win, why we don't, and how we really play the game of life.

Why are so many people drawn to running? Why is running the most common physical activity? What is it about running that empowers so many people? And how can runners harness that power to create a more meaningful life? The Inner Runner addresses these questions and a whole lot more. This book is not about how to get faster or run a marathon; rather, it explores how the simple act of putting one foot in front of the other helps you harness your creative powers.

Moneyball showed how statistics were revolutionizing baseball. The Sports Gene revealed the role genetics play in sports. Now, Head in the Game examines the next evolution: how mental engineering - the manipulation of the cognitive processes of the brain - can make gifted athletes even better.

In Which Comes First, Cardio or Weights?, physicist and award-winning journalist Alex Hutchinson tackles dozens of commonly held beliefs and looks at just what research science has - and has not - proven to be true. This myth-busting book covers the full spectrum of exercise science and offers the latest in research from around the globe, as well as plenty of practical tips on using proven science to improve fitness, reach weight loss goals, and achieve better competition results.

What is the new, revolutionary way people are becoming skillful? How is sports practice and coaching becoming more creative and fun—giving athletes the opportunity to explore and support their own individuality and creativity? A look at the exciting alternative approach to how we learn to move and its implications for practice design, coaching, keeping kids engaged in sports, injury prevention, developing training technology, using analytics, and more.

The Triathlete’s Training Bible is the best-selling and most comprehensive guide for aspiring and experienced triathletes. Joe Friel is the most trusted coach in the world, and his proven triathlon training program has helped hundreds of thousands find success in the sport of triathlon. Joe has completely rewritten this new fourth edition of The Triathlete's Training Bible to incorporate new training principles and help athletes train smarter than ever.

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

In The Science of Running, elite coach and exercise physiologist Steve Magness integrates the latest research with the training processes of the world's best runners, to deliver an in depth look at how to maximize your performance. It is a unique book that conquers both the scientific and practical points of running in two different sections. The first is aimed at identifying what limits running performance from a scientific standpoint. In section two, we turn to the practical application of this information and focus on the process of training to achieve your goals.

Why couldn't Michael Jordan, master athlete that he was, hit a baseball? Why can't modern robotics come close to replicating the dexterity of a five-year-old? Why do good quarterbacks always seem to know where their receivers are?In this deeply researched book, sports and business reporter Zach Schonbrun explores what actually drives human movement and its spectacular potential. The groundbreaking work of two neuroscientists in Major League Baseball is only the beginning.

Beilock examines how attention and working memory guide human performance, how experience and practice and brain development interact to create our abilities, and how stress affects all these factors.