
HBR Guide to Building Your Business Case
HBR Guide Series
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Buy for $9.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Jonathan Yen
About this listen
Get your idea off the ground.
You've got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.
The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: spell out the business need for your idea; align your case with strategic goals; build the right team to shape and test your idea; calculate the return on investment; analyze risks and opportunities; and present your case to stakeholders.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2015 Harvard Business School Publishing Corporation (P)2022 Ascent AudioListeners also enjoyed...
-
The Harvard Business Review Leader's Handbook: Make an Impact, Inspire Your Organization, and Get to the Next Level
- HBR Handbooks Series
- By: Ron Ashkenas, Brook Manville
- Narrated by: Daniel Henning
- Length: 8 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
The critical leadership practices - the ones that will allow a leader to make the biggest impact over time - are well established. They're about how you create a vision and inspire others to follow it. In this comprehensive handbook, strategy and change experts Ron Ashkenas and Brook Manville distill proven ideas and frameworks about leadership from Harvard Business Review, interviews with senior executives, and their own experience in the field - all to help rising leaders stand out and have a big impact.
-
-
The specific case studies and how they applied to the leadership principles.
- By Amazon Customer on 09-01-24
By: Ron Ashkenas, and others
-
HBR Guide to Getting the Right Work Done
- HBR Guide Series
- By: Harvard Business Review
- Narrated by: Jonathan Yen
- Length: 3 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Your inbox is overflowing. You're paralyzed because you have too much to do but don't know where to start. Your to-do list never seems to get any shorter. You leave work exhausted but have little to show for it. It's time to learn how to get the right work done. In the HBR Guide to Getting the Right Work Done, you'll discover how to focus your time and energy where they will yield the greatest reward. Not only will you end each day knowing you made progress—your improved productivity will also set you apart from the pack.
-
-
So helpful
- By Kathryn Smith on 03-26-24
-
HBR's 10 Must Reads on High Performance
- With Bonus Article "The Right Way to Form New Habits”. An Interview with James Clear
- By: Harvard Business Review
- Narrated by: Carolyn Jania, William Sarris
- Length: 6 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you listen to nothing else on performing at your highest level, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you focus on what matters, manage your energy and attention, and achieve remarkable results. This book will inspire you to improve on your weaknesses, not just your strengths; rise above the pack; take care of your physical health for sustained mental performance; understand what motivates you; use short-term goals to achieve long-term aspirations; and inspire others.
-
-
not bad
- By Ctazer on 01-13-25
-
The Personal MBA: Master the Art of Business
- By: Josh Kaufman
- Narrated by: Josh Kaufman
- Length: 15 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
-
-
Not an MBA, But A Damn Decent Experience.
- By Cori on 01-20-13
By: Josh Kaufman
-
Cybersecurity
- The Insights You Need from Harvard Business Review
- By: Harvard Business Review, Alex Blau, Andrew Burt, and others
- Narrated by: Jonathan Todd Ross
- Length: 2 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.
By: Harvard Business Review, and others
-
Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
-
The Harvard Business Review Leader's Handbook: Make an Impact, Inspire Your Organization, and Get to the Next Level
- HBR Handbooks Series
- By: Ron Ashkenas, Brook Manville
- Narrated by: Daniel Henning
- Length: 8 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
The critical leadership practices - the ones that will allow a leader to make the biggest impact over time - are well established. They're about how you create a vision and inspire others to follow it. In this comprehensive handbook, strategy and change experts Ron Ashkenas and Brook Manville distill proven ideas and frameworks about leadership from Harvard Business Review, interviews with senior executives, and their own experience in the field - all to help rising leaders stand out and have a big impact.
-
-
The specific case studies and how they applied to the leadership principles.
- By Amazon Customer on 09-01-24
By: Ron Ashkenas, and others
-
HBR Guide to Getting the Right Work Done
- HBR Guide Series
- By: Harvard Business Review
- Narrated by: Jonathan Yen
- Length: 3 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Your inbox is overflowing. You're paralyzed because you have too much to do but don't know where to start. Your to-do list never seems to get any shorter. You leave work exhausted but have little to show for it. It's time to learn how to get the right work done. In the HBR Guide to Getting the Right Work Done, you'll discover how to focus your time and energy where they will yield the greatest reward. Not only will you end each day knowing you made progress—your improved productivity will also set you apart from the pack.
-
-
So helpful
- By Kathryn Smith on 03-26-24
-
HBR's 10 Must Reads on High Performance
- With Bonus Article "The Right Way to Form New Habits”. An Interview with James Clear
- By: Harvard Business Review
- Narrated by: Carolyn Jania, William Sarris
- Length: 6 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you listen to nothing else on performing at your highest level, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you focus on what matters, manage your energy and attention, and achieve remarkable results. This book will inspire you to improve on your weaknesses, not just your strengths; rise above the pack; take care of your physical health for sustained mental performance; understand what motivates you; use short-term goals to achieve long-term aspirations; and inspire others.
-
-
not bad
- By Ctazer on 01-13-25
-
The Personal MBA: Master the Art of Business
- By: Josh Kaufman
- Narrated by: Josh Kaufman
- Length: 15 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
-
-
Not an MBA, But A Damn Decent Experience.
- By Cori on 01-20-13
By: Josh Kaufman
-
Cybersecurity
- The Insights You Need from Harvard Business Review
- By: Harvard Business Review, Alex Blau, Andrew Burt, and others
- Narrated by: Jonathan Todd Ross
- Length: 2 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.
By: Harvard Business Review, and others
-
Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
-
The Harvard Business Review Entrepreneur's Handbook
- Everything You Need to Launch and Grow Your New Business
- By: Harvard Business Review
- Narrated by: William Sarris
- Length: 7 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.
-
-
Business 101 as Told By a Robot
- By Amazon Customer on 09-01-22
-
Financial Intelligence
- A Manager's Guide to Knowing What the Numbers Really Mean
- By: Karen Berman, Joe Knight
- Narrated by: Tom Zingarelli
- Length: 7 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers, helping them to understand not only what the numbers really mean but also why they matter. This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business.
-
-
You need to listen with the pdf documents
- By Jean on 03-22-18
By: Karen Berman, and others
-
How Big Things Get Done
- The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything in Between
- By: Bent Flyvbjerg, Dan Gardner
- Narrated by: Rob Shapiro
- Length: 7 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Nothing is more inspiring than a big vision that becomes a triumphant, new reality. Think of how the Empire State Building went from a sketch to the jewel of New York's skyline in twenty-one months, or how Apple’s iPod went from a project with a single employee to a product launch in eleven months.
-
-
Great on Project Mgmt But Uninformed on Renewables
- By Richard Redano on 03-09-23
By: Bent Flyvbjerg, and others
-
The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
-
-
Bellow average book
- By Elias Karráa on 08-11-19
By: Matthew Dixon, and others
-
Great CEOs Are Lazy
- By: Jim Schleckser
- Narrated by: Jim Schleckser
- Length: 5 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done, while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs spend most of their time eliminating the single biggest constraint to the growth of their business.
-
-
Loved It!
- By Mike E. on 07-10-19
By: Jim Schleckser
-
Mental Models: 30 Thinking Tools that Separate the Average from the Exceptional
- Improved Decision-Making, Logical Analysis, and Problem-Solving
- By: Peter Hollins
- Narrated by: Russell Newton
- Length: 3 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mental models are like giving a treasure map to someone lost in the woods. They provide instant understanding, context, and most importantly, a path to the end destination. Now imagine having such a map for all problems and decisions in your life. Battle information overwhelm, focus on what really matters, and make complex decisions with speed and confidence.
-
-
Very useful mental models for entrepreneurs
- By DC on 05-28-19
By: Peter Hollins
-
Mastering the Rockefeller Habits
- What You Must Do to Increase the Value of Your Growing Firm
- By: Verne Harnish
- Narrated by: Verne Harnish
- Length: 4 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
What are the underlying handful of fundamentals that haven't changed for over a hundred years? From Harnish's famous "One-Page Strategic Plan" to his concise outline of eight practical actions you can take to strengthen your culture, this book is a compilation of best practices adapted from some of the best-run firms on the planet. Included is an instructive chapter co-authored by Rich Russakoff, revealing winning tactics to get banks to finance your business.
-
-
The single best book I have read on business
- By Mike on 07-13-17
By: Verne Harnish
-
High Growth Handbook
- By: Elad Gil
- Narrated by: Kevin Stillwell
- Length: 12 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.
-
-
Superb
- By Rancher on 08-10-18
By: Elad Gil
-
The Startup Way
- How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 10 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Entrepreneur and best-selling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.
-
-
In need of a second edition
- By Ehud Shavit on 12-28-17
By: Eric Ries
-
Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- By: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
-
-
Business to Company???
- By S. Wheelhouse on 12-07-18
By: Nick Mehta, and others
-
The McKinsey Way
- By: Ethan M. Rasiel
- Narrated by: Michael Butler Murray
- Length: 4 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
-
-
Old data and company policies that changed years before the book came out
- By Jason Thomas on 03-17-25
By: Ethan M. Rasiel
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
-
OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath