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Hacking the Unconscious
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
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Publisher's summary
Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
In part one, Marketing, Rory asks why certain ad campaigns, such as Nike's 'Just Do It' and the MND Ice Bucket Challenge, cast such a spell over us. Looking at 10 all-time great campaigns - including Coke's iconic 'Hilltop' ad, Dove's 'Campaign for Real Beauty' and De Beers' 'A Diamond Is Forever' - he discusses their success with the creative minds that conceived them.
Along the way, he ponders the allure of altruism, asks whether ads can be art, considers what 'Big Data' means for the future of marketing and shows how a powerful health campaign transformed attitudes, and saved lives.
Part two, Thought Cages, sees Rory confounding conventional wisdom with his intriguing, subversive and controversial concepts. Is education always a good thing? Would we be better off selecting our MPs by lottery? Plus, he looks at the dilemma the NHS faces - to be successful, or to be loved; speculates if we're really as rational as we think; exposes the fallacy of market research; shows how businesses play on our susceptibility to commitment; and wonders whether online retail will ever replicate the magic of the traditional shopping experience.
As he explores how 'psycho-logic', behavioural quirks and mind hacks could drive change, he formulates a magical series of radical ideas that may provide new solutions to society's problems.
Contributors include novelist Fay Weldon; onetime CEO of Cambridge Analytica, Alexander Nix; New York Times best-selling author Bryan Caplan; MP Jess Philips and Nassim Nicholas Taleb, statistician and author of The Black Swan.
Presented by Rory Sutherland
Produced by Steven Rajam and Michael Surcombe
Hacking the Unconscious
Featuring: Shelina Janmohamed, Steve Henry, Roger Greenaway, Nicola Raihani, Sara Pascoe, Geoffrey Miller, Daryl Fielding, J Courtney Sullivan, Fay Weldon, Scott Bedbury, Liz Dolan, Byron Sharp, Alexander Nix, Nick Hall, Lord Norman Fowler, Sammy Harari, Sir Nick Partridge, Jacqueline Gold, Jennifer Jacquet, Matt Brosnan
First broadcast on BBC Radio 4, 1-12 May 2017
Thought Cages
Featuring: Natalie Perera, Bryan Caplan, Nicholas Gruen, Jess Philips, Diana Fleischman, Nassim Nicholas Taleb, Helena Cronin, Dave Trott, Ben Page, Nichola Raihani, Robin Hanson, Oliver Payne, Natalie Nahai, Leigh Caldwell, Jonathan Haidt, Owain Service, Sue Benson, Dan Ariely, Katherine Lewis, David Dalziel
First broadcast on BBC Radio 4, 19-30 November 2018
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An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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MOVE: The Untold Story of an American Tragedy
- By: Curtis Bryant, Kevin Arbouet
- Narrated by: Tariq Trotter
- Length: 5 hrs and 19 mins
- Original Recording
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This searing audio documentary brings listeners deep inside the unforgettable story of MOVE, gaining unprecedented access to surviving MOVE members, elected officials from the era, eyewitnesses, and historians to create an indelible portrait of an American tragedy.
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Balanced Examination of History
- By James Peacock on 08-14-24
By: Curtis Bryant, and others
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The Stoic Challenge
- A Philosopher's Guide to Becoming Tougher, Calmer, and More Resilient
- By: William B. Irvine
- Narrated by: Brian Troxell
- Length: 4 hrs and 6 mins
- Unabridged
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Some people bounce back in response to setbacks; others break. We often think that these responses are hardwired, but fortunately this is not the case. Stoicism offers us an alternative approach. Plumbing the wisdom of one of the most popular and successful schools of thought from ancient Rome, philosopher William B. Irvine teaches us to turn any challenge on its head. The Stoic Challenge, then, is the ultimate guide to improving your quality of life through tactics developed by ancient Stoics, from Marcus Aurelius and Seneca to Epictetus.
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Rehashing of points in Irvine's previous work
- By Anon a Mus on 10-17-20
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The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
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Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
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Fingerprints of the Gods
- The Quest Continues
- By: Graham Hancock
- Narrated by: Graham Hancock
- Length: 18 hrs and 31 mins
- Unabridged
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Fingerprints of the Gods is the revolutionary rewrite of history that has persuaded millions of listeners throughout the world to change their preconceptions about the history behind modern society. An intellectual detective story, this unique history audiobook directs probing questions at orthodox history, presenting disturbing new evidence that historians have tried - but failed - to explain.
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Classic in Historical Mysteries
- By Kelly on 09-05-19
By: Graham Hancock
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
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The Choice Factory
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Concise & Precise!
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The Illusion of Choice
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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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Where is the accompanying PDF? It is not in the audible app!
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The Experience Machine
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For as long as we’ve studied human cognition, we’ve believed that our senses give us direct access to the world. What we see is what’s really there—or so the thinking goes. But new discoveries in neuroscience and psychology have turned this assumption on its head. What if rather than perceiving reality passively, your mind actively predicts it?
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About halfway through, it became propaganda
- By Jesse Helton on 08-13-23
By: Andy Clark
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The Elephant in the Brain
- Hidden Motives in Everyday Life
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- Narrated by: Jeffrey Kafer
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Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain".
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Let Me Save You the Credit
- By Evert on 03-16-19
By: Kevin Simler, and others
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Alchemy
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
- By anon. on 07-23-19
By: Rory Sutherland
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Decoded (2nd Edition)
- The Science Behind Why We Buy
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- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- By Sebastian Antony on 05-22-24
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The Choice Factory
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Concise & Precise!
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The Illusion of Choice
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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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Where is the accompanying PDF? It is not in the audible app!
- By AmazonShopper214 on 08-31-23
By: Richard Shotton
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The Experience Machine
- How Our Minds Predict and Shape Reality
- By: Andy Clark
- Narrated by: Andy Clark
- Length: 8 hrs and 36 mins
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For as long as we’ve studied human cognition, we’ve believed that our senses give us direct access to the world. What we see is what’s really there—or so the thinking goes. But new discoveries in neuroscience and psychology have turned this assumption on its head. What if rather than perceiving reality passively, your mind actively predicts it?
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About halfway through, it became propaganda
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The Elephant in the Brain
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Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain".
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Let Me Save You the Credit
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Noise
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From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
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Disappointing
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Nudge: The Final Edition
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Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
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Doesn’t include a Pdf of the images the book calls out
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By: Richard H. Thaler, and others
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How Brands Grow
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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WARNING: "Empirical" Slight of Hand
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Unreasonable Hospitality
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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A Stratification What it Means to Be of Service
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By: Will Guidara
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Social Chemistry
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Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analytics. Conventional wisdom says it's the size of your network that matters, but social science research has proven there is more to it. King explains that the quality and structure of our relationships has the greatest impact on our personal and professional lives.
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Just a collection of facts
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Better than $100M Offers, But Read Both in Order
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Thinking in Systems
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In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....
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Skip to the Middle
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Pattern Breakers
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The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success.
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The Leading Book on Startup Advice!
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Predictably Irrational
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
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By: Dan Ariely
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Never Enough
- From Barista to Billionaire
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Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internet companies,” and a surprising first-person account of what it's actually like to become a billionaire.
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Great story
- By Nick Huber on 08-02-24
By: Andrew Wilkinson
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Million Dollar Weekend
- The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
- By: Noah Kagan, Tahl Raz - contributor
- Narrated by: Noah Kagan
- Length: 4 hrs and 33 mins
- Unabridged
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The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom.
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Barely started, & I'm SUPER excited and motivated!
- By Anonymous User on 04-01-24
By: Noah Kagan, and others
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The First Rule of Mastery
- Stop Worrying About What People Think of You
- By: Michael Gervais, Kevin Lake - contributor
- Narrated by: Michael Gervais
- Length: 5 hrs and 3 mins
- Unabridged
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High-performance psychologist Michael Gervais presents a groundbreaking guide for overcoming what may be the single greatest constrictor of human potential: our fear of people's opinions (FOPO).
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Care only about yourself
- By TJ on 04-17-24
By: Michael Gervais, and others
What listeners say about Hacking the Unconscious
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Adam Brown
- 04-13-21
It’s Rory Sutherland. So, almost perfect as always.
This is basically a repackaging of Sutherland’s BBC Radio series from a few years back. In this format, though, it’s super accessible. Much of the content —not all — is covered in his book Alchemy, but the thing about Rory is that his knowledge is so dense, receiving the info again is always a treat.
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- wflmw
- 11-17-22
loved Alchemy, hoping for more insights....
this is interesting on its own. however, if you enjoyed Alchemy already and you are looking for more magic from Rory Southerland, look elsewhere.
t
only disappointed in this book because I enjoyed Alchemy so much.
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- Rurik McKaiser
- 04-21-21
Great Content
I love the work of Rory Sutherland. The insights in this podcast series is really great.
I would not have marketed and branded this fine product as an "audio book". Maybe it should have been called a "podcast series" or some new name for a audio product of this nature.
Definitely worth "reading" / "processing"
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- Dumitrita
- 09-02-23
Don't bother if you listed to Alchemy
A watered down version of Alchemy. I regret spending my audible credit on it. Alchemy is amazing, this is redundant.
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- Guy Gouldavis
- 01-03-22
A spirited quick tour, more depth needed
This is a fun introduction to basic examples of behavioral economics and cognitive biases in the world of advertising and marketing. Well narrated with good interviews with some interesting people. But for those who have some familiarity with the basic concepts, this will seem a little light. The stories are engaging and reference highly familiar brands that makes its highly relatable material.
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- Alex
- 04-27-24
This isn’t a book
I love Rory Sutherland, but this is just a replay of some BBC radio interviews or something. It’s mostly other random people talking about god knows what.
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