How to Measure Anything
Finding the Value of 'Intangibles' in Business
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Narrated by:
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David Drummond
About this listen
Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement---by you, your firm, or even your government.
Building up from simple concepts to illustrate the hands-on yet intuitively easy application of advanced statistical techniques, How to Measure Anything reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that until now you may have considered "immeasurable," including technology ROI, organizational flexibility, customer satisfaction, and technology risk. Offering examples that will get you to attempt measurements---even when it seems impossible---this book provides you with the substantive steps for measuring anything, especially uncertainty and risk. Don't wait---listen to this book and find out:
- The three reasons why things may seem immeasurable but are not
- Inspirational examples of where seemingly impossible measurements were resolved with surprisingly simple methods
- How computing the value of information will show that you probably have been measuring all the wrong things
- How not to measure risk
- Methods for measuring "soft" things like happiness, satisfaction, quality, and more
- How to fine-tune human judges to be powerful, calibrated measurement instruments
- How you can use the Internet as an instrument of measurement
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Very important book!
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What listeners say about How to Measure Anything
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 01-06-22
Powerful Concepts
The information in this book is powerful and enlightening. However, as previous reviews have stated, listening to the math without a visual reference would be extremely difficult. I listened to the book with a physical copy of it in my hands. That help a little.
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- Amazon Customer
- 02-11-13
How to create solid business cases for intangibles
Would you listen to How to Measure Anything again? Why?
For sure I will listen to it again to capture the finer points of the arguments made as some of them are requires a return to the math of my high school and college years.
My job resolves to a large degree around being able to assist my business stakeholders with identifying opportunities and risk and being able to quantify these in business cases. And in that light, this book was a very welcomed input to that work which in many case can be quite frustrating when it comes to the so called "intangibles".
What other book might you compare How to Measure Anything to and why?
I don't know any that does when it comes to an approach based on mathematics and statistics
Have you listened to any of David Drummond’s other performances before? How does this one compare?
This was the first of David Drummond's performances I've hear, but he did very well.
Was there a moment in the book that particularly moved you?
It's a book on mathematics and statistics, so feelings are not the focus, but yes it was in general very encouraging to realize that it is actually possible to get a grip on things that seem quite elusive.
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5 people found this helpful
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- Bruno
- 02-20-21
good, accessible collection of techniques
Not super sophisticated, but an easy and worthy read. A nice review even for the experienced.
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- Douglas
- 08-20-12
Good Information but a Little Nerdy
What made the experience of listening to How to Measure Anything the most enjoyable?
The author explains how even a little information can dramatically lower your uncertainty.
Which scene was your favorite?
The jelly bean experiment where he asks people to give a 90% confidence level of the average weight of a jelly bean. After giving the weight of only one bean, everyone was able to dramatically narrow their estimate. Great stuff.
Was this a book you wanted to listen to all in one sitting?
No way. It is too dense and too long.
Any additional comments?
The equations are difficult to follow in audio format.
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3 people found this helpful
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- Will T
- 05-18-16
Good points, concepts remain fairly basic
The core concepts are nothing you couldn't find in an econ or stats class. I do appreciate the presentation and the case studies that give context.
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- Sam Motes
- 01-30-14
Good but challenging in audible format at times
Hubbard presents a pretty compelling case that anything can be measured and that you should start by measuring what you can and then build your measuring instrument to fine tune your results as the needs are better understood. Hubbard covers many fallacies of why many business say they or their industry is unique and thus their needed info can't be measured. If I had read the physical or Kindle version of the book I probably would have given it 4 or 5 stars, but the Audible version I consumed was challenging at times. Hubbard tries hard to keep the math simple, but I found myself re listening to some parts multiple times to get some formula down.
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9 people found this helpful
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- Philip D. Mann
- 03-26-13
An Essential Listen for Analysts Everywhere
Full of practical guidance accompanied by insights from theory and experience, this book is essential for any analysts (or manager) interested in truly measuring everything they want to measure now, but simply do not know how. This book will not help those looking for a way to defend "intangible" characteristics, but will focus the willing on asking the right questions the right way to reduce uncertainty and make better decisions. As a professional analyst myself, I have used many of the techniques outlined in this book – though I did come up with some of them on my own, years before I read this book — and I find myself revisiting it periodically.
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4 people found this helpful
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- David Jones
- 05-08-17
Tedious narration, interesting material.
While the narration was wooden, the material is interesting and amply described with real world anecdotes.
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- Anonymous User
- 10-09-20
Great book, probably better on paper
Fantastic book. I wish I had read/listened to it 10 years ago!
The narrator was pretty robotic. Some of the examples translate awkwardly to audio
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- Amazon Customer
- 04-18-12
This book has changed my life!
This book has changed the way I think about my life and my business. Since reading this book my head has been filled with ideas for quantifying and measuring everything. Not everything should be measured... but after reading this you'll start to believe that anything can be measured.
Also wanted to mention that since listening to this book I have picked up 'Pulse' by the same author. It was also a good book, but not quite to the level of 'How to Measure Anything' IMHO.
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10 people found this helpful