Illuminate
Ignite Change Through Speeches, Stories, Ceremonies, and Symbols
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Narrated by:
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Patti Sanchez
About this listen
"The people who are crazy enough to think they can change the world are the ones who do".
With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there.
As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision.
In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols.
This accessible communication guidebook will show you how Apple, Starbucks, IBM, charity: Water, and others have mobilized people to embrace bold changes.
To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.
©2016 Nancy Duarte and Patti Sanchez (P)2016 Penguin AudioListeners also enjoyed...
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Critic reviews
“Whether it is to well-dressed executives or begrimed young soldiers, there is a vast difference between simply transmitting information and effectively communicating. Illuminate is a tremendous guide for anyone who must educate, motivate or inspire - and that’s just about all of us.” (General Stanley McChrystal, author of Team of Teams and cofounder of McChrystal Group)
“Great leaders aren’t measured by their volume but by their ability to be truly heard. To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead - even without being loud.” (Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking and cofounder of Quiet Revolution)
"Duarte and Sanchez give us the unique concept that our company’s change and growth have the structure of epic drama; we make our stories through working out our difficulties. She gives an even deeper insight that we must begin our next journey before the current one ends. Most people misunderstand the role of story in our lives, but by understanding it, we can use it as a metaphor for leading." (Ed Catmull, president of Pixar Animation Studios and Walt Disney Animation Studios and author of Creativity, Inc)
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Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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Great outline for success at anything...
- By Friend on 09-29-15
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Who Says Elephants Can't Dance?
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
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The Reinventors
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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The Strategist
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
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Good to Great
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Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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Good info, over-the-top narration
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By: Jim Collins
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Joy, Inc.
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Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
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Hey Menlo.
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In Awakening the Entrepreneur Within you are invited into the Dreaming Room, where your own entrepreneurial dreams will come alive and become reality. Michael will help you shape your dream into a viable, economically successful company! If you see something missing in your world, it's time to start dreaming. Let Michael Gerber welcome you to the Dreaming Room.
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Not what I expected
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What's Your Moonshot?
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
- By Anonymous User on 01-08-22
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It's Not About the Coffee
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Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.
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Top Level Leadership
- By ManifestingMango on 07-31-09
By: Howard Behar
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Think Big, Act Bigger
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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Leading with Soul
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- By: Lee G. Bolman, Terrence E. Deal
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The best selling Leading with Soul is a contemporary parable chronicling the journey of a beleaguered executive's quest for passion and purpose in work and in life. True to the essence of leadership, Bolman and Deal offer an invitation to participate with them in understanding the ties that bind spirituality and leadership together. Interludes between the story chapters explore the everyday application of lessons learned along the way and provide practical ways to get the most from work and life.
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The same old same old
- By Cornelia on 02-18-03
By: Lee G. Bolman, and others
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What listeners say about Illuminate
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Donald L. Mitchell
- 06-26-16
Change
Excellent survey of real life change agents, their process, successes and mistakes. Not just theory.
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Overall
- Tipping Point Propellent
- 06-05-16
Awesome
Like everything they touch, this too is golden.
Definately worth the time (to say the least)!
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- Pancho
- 02-17-16
Beyond the Hero's Journey
Would you consider the audio edition of Illuminate to be better than the print version?
NO ... but I am VERY Happy that Duarte finally put out a book on Audible.
What was one of the most memorable moments of Illuminate?
The first few chapters were the best.
The case studies seem to be the same ones all the top consultants use in their presentations.
I very much liked the inside look at how Duarte applies what she teaches to her own firm. I also liked how candid they were in sharing some of the bumps they've experience throughout the years.
What about Patti Sanchez’s performance did you like?
She is a PRO... and very easy to listen to.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
No crying, just the occasional laugh.
Any additional comments?
I very much wish that the Audio was coupled with the Kindle Edition--Whispersync.
And I am surprised that there wasn't a supplemental handout to download (at least not as of this review on 2-16-16.
It was only after looking at the Kindle Edition, that I noticed how many great drawings, illustrations, and pictures I missed out on :(
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3 people found this helpful
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- Rick
- 05-19-17
okay
I heard most of the stories before. Still good to be reminded. I listened at 1.5x
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- J. Childs
- 02-20-16
Every leader has a story to tell
Would you recommend this audiobook to a friend? If so, why?
Yes, but get the most out of Illuminate by having the print version handy, as it is beautifully illustrated for those of use who are visual learners.
What was one of the most memorable moments of Illuminate?
The stories and case studies, particularly the story of how Duarte has sustained leadership in their industry by re-inventing themselves as their industry and technology changed.
What about Patti Sanchez’s performance did you like?
Fairly easy to listen, even in 1.5x mode.
If you were to make a film of this book, what would the tag line be?
Venture Scape: The frontier in which leaders create the future.
Any additional comments?
To get the most out of Illuminate: Listen to the book and enjoy the case studies via audio, then view the printed version to better visualize the tool to know which kind of story to tell as you lead.The book is well researched, including original case studies and numerous footnotes. Their research forms the basis of their model called a “venture scape”— a sigmoid-shaped curve illustrating the process of change through five stages: Dream, Leap, Fight, Climb, and Arrive. These stages, they observe, represent a story arc characteristic of significant movements in society and business.
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1 person found this helpful
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- Itsmeyo
- 12-29-16
Brilliant approach to leading change!
If you are a leader who cares about your team members, the insights in this book can provide you with the tools you need to educate, motivate and inspire people during times of change. It will also help you to recognize when change is needed and The various stages of the journey. Each stage has a unique problem and Nancy and Patty offer practical approaches that move you and your team forward. The case studies aren't just "success stories." Instead they illustrate real-life challenges that can occur while implementing these approaches and how to overcome them. I also purchased the hard copy of the book as a reference. It includes a foldout Communication Toolkit that outlines each stage and how to use speeches, stories, ceremonies, and symbols for each stage. Highly recommend.
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- peter
- 04-04-16
Not for people allergic to empty lingo
One of the few books I could not manage to finish despite my 'I paid for it, so I will finish it' attitude' All empty business rhetoric on hope and change, mistaking latching on to each and every meme floating around as wisdom and probably being paid way to much for it. Condescending tone about leaders who have to hold the led by the hand to prepare them for change. Nothing but repetition on change.
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4 people found this helpful
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- Yulia
- 03-10-22
Too trivial
The book is fool of common places, general statements like “inspire your followers”, etc, that do not provide specific instructions or stories from real companies. I tried ha
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