The Storyteller's Secret
From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't
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Narrated by:
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Carmine Gallo
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By:
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Carmine Gallo
About this listen
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"?
They told brilliant stories.
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, best-selling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power". The proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.
In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
The opinions expressed by Carmine Gallo in The Storyteller's Secret are his own. His audiobook is not endorsed, sponsored or authorized by TED Conferences, LLC, or its affiliates.
This program is read by the author.
©2016 Carmine Gallo (P)2016 Macmillan AudioListeners also enjoyed...
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In his new audiobook, The Heart-Led Leader, Spaulding turns his focus to ourselves - to who we are. Authentic leaders, Spaulding says, live and lead from the heart. The values and principles that guide our lives and shape our ability to lead others is far more important than our titles or our ability to crunch numbers or the impressive degrees we display on our walls. To effect true transformational change, heart-led leaders draw on the qualities of humility, vulnerability, transparency, empathy, and love.
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More of same
- By jIM kEFFER on 06-25-17
By: Thomas Spaulding
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The Power of Starting Something Stupid
- How to Crush Fear, Make Dreams Happen, and Live without Regret
- By: Richie Norton, Natalie Norton
- Narrated by: Richie Norton
- Length: 5 hrs and 25 mins
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Overall
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Performance
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Story
What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way). In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid.
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Powerful
- By Edward on 06-27-13
By: Richie Norton, and others
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
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Overall
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Performance
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Story
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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Springboard
- Launching Your Personal Search for Success
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 10 hrs and 56 mins
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Overall
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Performance
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Story
Everyone knows that you are supposed to "follow your dream". But where is the road map to help you discover what that dream is? You have just found it. In Springboard, award-winning author and teacher G. Richard Shell helps you find your future. His advice: Take an honest look inside and then answer two questions: What, for me, is success? How will I achieve it? You will begin by assessing your current beliefs about success, including the hidden influences of family, media, and culture. These are where the pressures to live "someone else's life" come from.
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Great book and fascinating perspective on success
- By Austin on 01-07-15
By: G. Richard Shell
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A Selfish Plan to Change the World
- Finding Big Purpose in Big Problems
- By: Justin Dillon
- Narrated by: Justin Dillon
- Length: 8 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
What if your search for meaning could solve the world's problems? What if everything you are passionate about could save a life or change history? Justin Dillon argues it can, and A Selfish Plan to Change the World shows how. In this paradigm-shifting new book, Dillon - the founder of Slavery Footprint and Made in a Free World - reveals the secret to a life of deep and lasting significance: the discovery that our need for meaning is inextricably linked to the needs of the world.
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Inspiring story, but mistitled
- By M. S. Boldrick on 12-07-17
By: Justin Dillon
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The Spark and the Grind
- Ignite the Power of Disciplined Creativity
- By: Erik Wahl
- Narrated by: Erik Wahl, Tasha Wahl
- Length: 5 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
Erik Wahl, a visual artist, speaker, and entrepreneur, helps us unite the yin and yang of creativity - the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind or the grind without the spark. What the world really needs are the creators who can hold the two in balance. This audiobook offers surprising insights and practical advice about how to fan the sparks and make the grind more productive.
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Worth reading!
- By june d barnard on 06-01-18
By: Erik Wahl
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
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Overall
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Performance
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Story
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
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The Secret Society of Success
- Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again
- By: Tim Schurrer, Donald Miller
- Narrated by: Tim Schurrer
- Length: 6 hrs and 22 mins
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Overall
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Performance
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Story
There’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that’s been dangled in front of you.
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This book helped me reframe a career transition
- By Jeff on 06-13-22
By: Tim Schurrer, and others
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Start Where You Are
- By: Chris Gardner
- Narrated by: Andre Blake
- Length: 5 hrs and 40 mins
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Overall
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Performance
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If you've been dealing with the loss of a job or home, or have had a health or financial crisis, Start Where You Are abounds with lessons that offer hope and provide a road map for starting anew. This is also the ideal book for anyone ready to launch a personal or professional undertaking, or someone who simply wants to break through the cycles and thinking that have limited his or her potential in the past.
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Baby Steps Count!
- By T. Skinner on 05-16-09
By: Chris Gardner
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
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Overall
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Performance
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Story
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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The New Entrepreneurz
- Changing the Way You Play Life
- By: Ronen Gafni, Simcha Gluck
- Narrated by: Simcha Gluck
- Length: 5 hrs and 37 mins
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Overall
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Performance
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Story
The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.
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A positive philosophy for life and business
- By Nigel on 03-05-15
By: Ronen Gafni, and others
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Hustle
- The Power to Charge Your Life with Money, Meaning, and Momentum
- By: Patrick Vlaskovits, Neil Patel, Jonas Koffler
- Narrated by: Brian Sutherland
- Length: 8 hrs and 43 mins
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Overall
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Performance
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Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.
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Brian Sutherland can narrate ALL MY BOOKS
- By Debbie Tudor on 08-18-19
By: Patrick Vlaskovits, and others
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
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Overall
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Performance
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Story
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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NOTE: This version is Dan Kennedy's Interpretation
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A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).
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not many tips on how to deliver a good story
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What listeners say about The Storyteller's Secret
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Story
- David Coggin
- 03-03-18
Great Listen
You must listen to this to help you build your story...
everyone has a story!
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1 person found this helpful
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- Dawn K Julien-Burns
- 09-28-18
Must read!
Loved this book and the narration was great.
Everyone who wants to inspire, help or influence others should read this book.
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1 person found this helpful
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- Aaron Eagle
- 02-25-16
A beautiful story teaching how to tell you own.
Using the principles of effective storytelling the author teaches what those principles are and how to use them. Fun, inspiring, and enlightening this is a great audiobook to listen to.
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4 people found this helpful
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- Logan Allen
- 06-16-16
5/5
I loved this book. It had a positive message and was full of cohesively inspiring and informative lessons of some of the greatest, yet sometimes unexpected, storytellers of all time. I would definitely recommend this book to anyone.
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- jlareau
- 06-07-16
excellent book and fascinating stories
I loved this. so many great stories were shared. I will listen to this again.
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- Patrick Benoit
- 02-10-20
Amazing and Inspirational!
This book is packed with specific practices to make you a strong story teller. Using these techniques will enhance your life personally and professionally.
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- David S Eshom, DDS, AAACD
- 06-02-18
All around great for leaders and speakers
Best suggestions fir me a “ budding” lecturer and leader of a small business. Take this book, read it or listen to it and you will be better immediately.
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- WillTalksBiz
- 02-20-17
Great Story
This book compiled some of worlds best story tellers. Very inspirational and a most read!
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- Dale
- 04-04-17
Fantastic Book
Absolutely Excellent.
This book provided clear evidence on why story is the best communication vehicle for humanity. Don't try to change people's minds without appealing to their heart through story.
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- Tamarah Quillmann
- 09-19-18
great! very helpful
The narrator reminded me of Tom HANKS. Most .memorable was the part about Churchill making his speech to stand up to Hitler contain SHORTER words.
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