The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

In this eloquent and persuasive book, Neil Postman examines the deep and broad effects of television culture on the manner in which we conduct our public affairs, and how "entertainment values" have corrupted the very way we think. As politics, news, religion, education, and commerce are given less and less expression in the form of the printed word, they are rapidly being reshaped to suit the requirements of television.

With Uncivil Agreement, Lilliana Mason looks at the growing social gulf across racial, religious, and cultural lines, which have recently come to divide neatly between the two major political parties. She argues that group identifications have changed the way we think and feel about ourselves and our opponents. Even when Democrats and Republicans can agree on policy outcomes, they tend to view one another with distrust and to work for party victory over all else.

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

In this lively, accessible, and provocative collection, Aph and Syl Ko provide new theoretical frameworks on race, advocacy for nonhuman animals, and feminism. Using popular culture as a point of reference for their critiques, the Ko sisters engage in groundbreaking analysis of the compartmentalized nature of contemporary social movements, present new ways of understanding interconnected oppressions, and offer conceptual ways of moving forward, expressive of Afrofuturism and Black veganism.

Learn about the dark triad and the most dangerous kind of dark personality there is. Discover the most powerful digital manipulation protocol driving the world. And…get the power to confront them all. Acquire the ability to resist manipulation. Own your money, enjoy your time, fulfill your purpose, and cherish your freedom. Make your life your own. This book is now the best aid you can have to finally begin countering the world-pervading, incontrovertible evil that is psychological manipulation.

"It's the animal in us," we often hear when we've been bad. But why not when we're good? Primates and Philosophers tackles this question by exploring the biological foundations of one of humanity's most valued traits: morality.In this provocative book, primatologist Frans de Waal argues that modern-day evolutionary biology takes far too dim a view of the natural world, emphasizing our "selfish" genes.

Why has punditry overtaken news, with so many media outlets pushing partisan agendas instead of information? Comedian Stephen Colbert's catchword "truthiness" has captured something essential about our age: that people are more comfortable with ideas that feel true, even if the evidence for those beliefs is thin.

Psychologists often paint a picture of human mating as visceral, instinctual. But that's not the whole story. In courtship and display, sexual competition and rivalry, we are also guided by what Glenn Geher and Scott Barry Kaufman call Mating Intelligence - a range of mental abilities that have evolved to help us find the right partner. Mating Intelligence is at work in our efforts to form, maintain, and end relationships. It guides us in flirtation, foreplay, copulation, finding and choosing a mate, and many other behaviors.

Imagine a robotic stuffed animal that can read and respond to a child's emotional state or a commercial that can change based on a customer's facial expression. Heart of the Machine explores the next giant step in the relationship between humans and technology: the ability of computers to recognize, respond to, and even replicate emotions. Computers have long been integral to our lives, and their advances continue at an exponential rate.

We spend our lives communicating. In the last 50 years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.

The key to winning arguments, owning debates, and becoming the most influential in the room! No matter how confident you are or whether you even consider yourself a leader or not. You see, we all know somebody who is able to speak the right words in the right moments. Whether they want something done or somehow are able to charm every person they meet. Luke Warren knows the power logical thinking has, affecting the outcome of even the most stressful situations, and how you can unlock that power.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green. In the name of comity, we embrace stupidity. We can make better decisions by embracing dissent. Dissent forces us to question the status quo, consider more information, and engage in creative decision-making.

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?

Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.

How did human societies scale up from small, tight-knit groups of hunter-gatherers to the large, anonymous, cooperative societies of today - even though anonymity is the enemy of cooperation? How did organized religions with "Big Gods" - the great monotheistic and polytheistic faiths - spread to colonize most minds in the world? In Big Gods, Ara Norenzayan makes the surprising and provocative argument that these fundamental puzzles about the origins of civilization are one and the same, and answer each other.

An incisive observer, writer, and participant in today's social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests - how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change.

A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.

From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

In its 2001 report on global climate, the Intergovernmental Panel on Climate Change of the United Nations prominently featured the "Hockey Stick", a chart showing global temperature data over the past 1,000 years. The Hockey Stick demonstrated that temperature had risen with the increase in industrialization and use of fossil fuels. The inescapable conclusion was that worldwide human activity since the industrial age had raised CO2 levels, trapping greenhouse gases in the atmosphere and warming the planet.

The U.S. government spends enormous resources each year on the gathering and analysis of intelligence, yet the history of American foreign policy is littered with missteps and misunderstandings that have resulted from intelligence failures. In Why Intelligence Fails, Robert Jervis examines the politics and psychology of two of the more spectacular intelligence failures in recent memory: the belief that the Shah in Iran was secure and stable in 1978, and the claim that Iraq had active WMD programs in 2002.

We spend our lives communicating. In the last 50 years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.

"It's the animal in us," we often hear when we've been bad. But why not when we're good? Primates and Philosophers tackles this question by exploring the biological foundations of one of humanity's most valued traits: morality.In this provocative book, primatologist Frans de Waal argues that modern-day evolutionary biology takes far too dim a view of the natural world, emphasizing our "selfish" genes.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?