
The Man Who Lied to his Laptop
What Machines Teach Us About Human Relationships
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
3 months free
Buy for $23.20
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Sean Pratt
Startling insights into persuasion, trust, empathy, and teamwork, based on how we treat our computers....
The driver was insistent: “A woman should not be giving directions.” Despite the customer-service rep’s reassurance that the navigation system in his car wasn’t actually a woman - just a computer with a female voice - the driver (and many others like him) refused to listen. There was only one person for BMW to call for help: Clifford Nass, one of the world’s leading experts on how people interact with technology.
After two decades of studying problems like BMW’s GPS system, Microsoft’s Clippy (the most hated animated character of all time), and online evaluations that led people to lie to their laptops, Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. We will “protect” a computer’s feelings, feel flattered by a brown-nosing piece of software, and even do favors for technology that has been “nice” to us. All without even realizing it.
Nass has found that the most powerful strategies for working with people can be learned from watching what succeeds and fails in technology interfaces. If a computer can make friends, build teams, and calm powerful emotions, so can any of us.
Nass’s studies reveal:
- Mixing criticism with praise - a popular tactic for managers - is a destructive method of evaluation.
- Opposites don’t attract - except when one gradually changes to become more like the other.
- Flattery works - even when the recipient knows it’s flattery.
- Team-building exercises don’t build teams - but the right T-shirt can.
- Misery loves company - but only if the company is miserable, too.
Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.
©2010 Clifford Nass, Corina Yen (P)2010 Gildan Media CorpListeners also enjoyed...




















Critic reviews
You weren't. But take heart, because here is a book that delivers! Clifford Nass, Stanford professor for the past 26 years, wanted to conduct social science experiments in human interactions and reactions to various common everyday scenarios, but he wanted to overcome the problem of the "confederate" - the "planted" person in the experiment, who all too often can skew the results by his or her own biases, unconscious facial expressions or other unintentional behavior. Then he had a brilliant insight: he noticed how antagonistic people were to Microsoft's infamous "Clippy," the animated paper clip "helper" that would pop up when one was in the middle of word-processing. He realized that people react to interactive computers with the same attitudes and emotions that they do to fellow human beings, and computers were the perfect "confederates," since they could perform exactly the same with every person and in every situation.
So he and co-author Corina Yen, his colleague from mechanical engineering, together with various graduate students (and many computers!), began devising experiments, the astonishing results of which are in this book. There are some genuine eye-openers here. To begin, just why did people hate "Clippy" so much? But it gets more practical: why do most businesses, large and small, fail abysmally at performance reviews and "team-building" exercises? And what would be EFFECTIVE ways to do these things? Why do you find one movie reviewer (or authority on anything, for that matter) much more likeable and engaging, yet find another, less likeable authority more believable and trustworthy? What is the REAL reason a car salesman gets you to agree to his terms, while thinking they are yours, when you know in advance their entrenched reputation for slick tactics? (You haven't heard it explained like this before!) And so much more!
Sean Pratt's narration is measured, "comfortably slow," with frequent brief pauses - but never in an annoying way. In fact, it is the perfect reading pace for absorbing the fascinating contents of this book.
If you are a frustrated "student of human behavior," skip the many other books on the subject (or box them for your next yard sale) and get this one!
Finally, a Good "Why We Behave as We Do" Book!
Something went wrong. Please try again in a few minutes.
spot on everyday interaction
Something went wrong. Please try again in a few minutes.
Human/Technology Interface
Something went wrong. Please try again in a few minutes.
I was very happy to learn that the prolific Dr. Nass is a sociologist (Princeton 1986). I suffered moments of professional jealousy to learn that Nass is one of those academics who combine insane publishing productivity (3 books and over 125 research papers), with a busy and lucrative consulting career on human / computer interfaces with companies ranging from Microsoft to Toyota to BMW to Dell. Professional success in academia is not not distributed normally (would a Pareto distribution describe accurately describe the academic productivity?).
The Man Who Lied to His Laptop takes as its content many of the experiments and consulting gigs that Nass has run. Nass' central insight, the one he has built his career around, is that people treat computers like people. Substitute a computer for a person, have a real person interact with the computer, and learn lessons about the ways in which people behave and make decisions.
One experiment from the book that sticks in my mind was an investigation of "expertise."
Nass took a two TV sets, labelled one of them with a sign "News Specialist." People who watched newscasts on the "News Specialist" TV found those newscasts to be more convincing, better reported, and of higher quality than people who watched the same newscasts on the "generalist" TVs. It's good to be labelled a specialist or an expert in a subject.
This is a good book to read if you are in educational technology. The book has helped me understand how students and professors will view the learning technologies that we offer for teaching and learning, and ways in which we can communicate about these technologies when something goes wrong (and it always does). Recommended if you work at the intersection of technology and people.
'The Man Who Lied to His Laptop' &Yelled @ His LMS
Something went wrong. Please try again in a few minutes.
If you have an interest in human computer interface design, or just want a better understanding of the in-grained social dynamics that make people tic, check this book out.
It can be a little dry at times, but worth it.
Fascinating & Solid addition to his other work
Something went wrong. Please try again in a few minutes.
Instantly a new favorite
Something went wrong. Please try again in a few minutes.
Good content but not presentation
Something went wrong. Please try again in a few minutes.