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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
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Publisher's summary
Capture, convince, and close - scientifically.
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This audiobook will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy, and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMap™: the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
- Written by the founders of SalesBrain who pioneered the field of neuromarketing
- SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
- Includes guidance for creating your own neuromarketing plan
- Advance your business or career by creating persuasive messages based on the working principle of the brain
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Sales EQ
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The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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Effective Approach to EQ Sales Mastery
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In Pursuit of Elegance
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In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.
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I love elegance, but this book isn't elegant
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Fascinate
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Hog your Head with Fascinate!
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Superminds
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Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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"Why did a Kenyan immigrant win the 2008 election"
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The Compassionate Achiever
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For decades we've been told the key to prosperity is to look out for number one. But recent science shows that to achieve durable success, we need to be more than just achievers; we need to be compassionate achievers. New research in biology, neuroscience, and economics has found that compassion - recognizing a problem or caring about another's pain and making a commitment to help - not only improves others' lives; it can transform our own.
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Me me me
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Storytelling with Data
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Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
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Very insightful and actionable
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The Perfect You
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There are a lot of personality tests out there designed to label you and put you in a particular box. But Dr. Caroline Leaf says there's much more to you than a personality profile can capture. In fact, you cannot be categorized! In this fascinating book, she takes listeners through seven steps to rediscover and unlock their unique "you quotient".
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Hands down, the most helpful book I've listened to
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The Language of Trust
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Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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Are you communicating or just talking?
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The Formula
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A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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Not about algorithms. Not an original book.
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
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What listeners say about The Persuasion Code
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Elio
- 10-14-19
Groundbreaking!
Great reading for anyone that wants to gain insight into customer's motivations, preferences, and decisions.
I am looking forward to creating adverts following the neuroscience approach.
Illuminating!
-Elio
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- David C
- 09-05-19
Great scientific info, hate the performance
I wanted to like this book, there are some parts which are really interesting. Hate the performance so I would have rather have the book itself instead of the audio which is rare for me
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- Titus Snell
- 10-21-18
This is Neuromarketing 3.0👍
16 Years a go Christophe and Patrick, wrote a book it's called "Neuromarketing" sold over "200 thousands copies" this book was filled with cutting edge Neuroscience findings and other fields but they felt something more missing so they again start researching and finally Again Christophe and Patrick did a deliberate research and with their respective clients feedbacks Wrote this Book with good information to apply practically!
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3 people found this helpful
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- Swade
- 10-25-21
Overall it was good
Was referred this book from a person in my network. Neuro marketing anyone, anywhere, anytime. Lots of great information. Plan on listing again.
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- William J. Geraci
- 01-13-20
The REAL Science of Selling
There are many good books on the "art" of selling. There are very few that are based on the "science" of selling. This book stands alone in the crowded field of these types of books, and head and shoulders above any book I've read on the subject. A long time ago, I learned how to uncover the "pain" of a prospect. However, I never understood why this was so important. Now I know. I must appeal to the primitive part of our brain first, and this is done through discussing "pain." Using a logical approach, which appeals to the newer portion of our brain, is bound to fail. I have used the logical approach for all of my sales career, and I can attest this approach does not work. As they teach in the book, Morin and Renvoise share a tremendous amount of documented, scientific proof to support their various claims. By following the NeuroMap, I believe I will be able to implement the foundational elements of the process and experience the kind of success that has eluded me for so long. I rarely listen or read a book twice. However, the impact of this book was so great, that as soon as it ended, I started listening to it again. I think it's a little harder to listen to the book than to read it in hard copy. It's really important to view the numerous examples and illustrations as the reader is discussing them. Given the type of book it is, and the material being discussed, I think the reader does a very good job.
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1 person found this helpful
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Overall
- Amazon Customer
- 11-02-19
one of the most insightful book
This book should be apart of every leader and marketers toolkit. The resource available in this book is invaluable.
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- MT
- 04-02-19
Takes Two Listens (Use the PDF for One Listen )
loved it, definitely will listen again and take notes to easily reference next time. in the first few chapters I felt as if I was just being sold on SalesBrain however those beginning chapters are just priming you to better understand the chapters to come and validate what you'll hear. Also, the references and examples of experiments mentioned are unique and very relevant to the entire process.
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Overall
- Amazion
- 10-25-19
college study regurgitation of facts nothing usefu
college study regurgitation of facts and figures nothing useful. I've listened chapters and it's nothing but a drawn out college lecture
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1 person found this helpful
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- L.McQ
- 07-07-19
This book is worth your time to listen to.
We all need to understand the part primal brain plays in our decision making. I will likely listen to it again.
I did think that there was little too much marketing for their business, from too many testimonials. I was a bit surprised. Despite, i gave it 5 stars.
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- Cefnar
- 07-31-19
Good book but could be more straight to the point
It is an excellent book which helps you learn many tips the only downside to me is that it is a huge book but because it spends a lot of time talking how this is an amazing program but without explaining why, almost like if they want to repeat it a lot of times to program it in your brain, it is only after a lot of patience that you can actually start getting the gist of the book, very good tips but the book could have been much more straight to the point.
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