Iterate and Optimize
Optimize Your Creative Business for Profit
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Narrated by:
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Simon Whistler
About this listen
The top-to-bottom guide to taking your writing and publishing business from square one to stratosphere.
Iterate and Optimize is a behind-the-scenes peek into how indie publishing company Sterling & Stone grew their three-author team into a juggernaut, and a next-level guide for authors looking to explode their sales and do the same.
In their cornerstone publishing guide Write. Publish. Repeat., best-selling authors Johnny B. Truant, Sean Platt, and David Wright explained how to build a thriving international publishing empire with no luck required.
Rather than resting on their laurels in the years since WPR was written, they've been evolving their once-fledgling business a little bit at a time: expanding to eight publishing imprints, 10 high-profile podcasts, a coordinated staff working behind the scenes, millions of words published, and hundreds of thousands of books in the hands of eager readers.
In Iterate and Optimize, they show you how they grew their business from the ground up in tiny, incremental steps, and give you a road map so that you can do it, too.
More than "just another self-publishing guide", this book delves deep into the business behind the success of Platt, Truant, and Wright's company Sterling & Stone, making it the essential "advanced course" follow-up to Write. Publish. Repeat., covering topics like:
- Exclusive versus "going wide" distribution
- International and multi-format sales
- Optimizing book covers, descriptions, and metadata to increase conversion
- Company organization and outsourcing
- Product funnels
- Series structure
- Networking and in-person meet-ups
- Workflow management and systems
- The writing and pre-writing process so you can "write better faster"
- Social media
- Podcasting
- Crowdfunding
- Advertising and marketing
- And much more!
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Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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Before and After the Book Deal
- A Writer’s Guide to Finishing, Publishing, Promoting, and Surviving Your First Book
- By: Courtney Maum
- Narrated by: Courtney Maum
- Length: 10 hrs and 35 mins
- Unabridged
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Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.
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A gem for early-stage writers
- By Ludmil Mitrev on 03-20-21
By: Courtney Maum
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
What listeners say about Iterate and Optimize
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mark D. Wecht
- 08-31-17
Another Awesome Book by These Guys!
I very much enjoyed this book! It was a great follow up from Write. Publish. Repeat. Very direct, to the point, and motivating.
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- Adri
- 05-21-18
I'm glad they stayed consistent with the narrator
They used the same narrator they hired for Write, Publish, Repeat, which is a good thing. If you haven't read or listened to WPR, I suggest you do so first, since this is the follow up book.
I love these guys. In many ways, they're trail blazers in the Indie Author Industry. They run their art like a business, turn out a ton of work, and show us that "indie" doesn't mean alone. They're also funny as hell (check out some of their podcasts). If I had to choose who I'm most like, it would be Dave.
I must admit, I have a little team envy. I hope to find a writing/business partner or two who has some of the strengths I lack and vice versa. I could also see the benefits of having an accountability partner and having others who depend on you to complete your part of a project. I imagine this would be a benefit of going to conferences or association events...meeting others to collaborate with.
Also, I suggest you check out their Sterling & Stone Publishing website to see a compilation of work they produce. You can listen to their podcasts on the website as well.
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- JCrow
- 08-28-17
a wonderful read, wonderfully read
Loved it! This audio book had so so much great, actionable info. fun to listen to
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- Anonymous
- 10-24-23
Wonderful book & audiobook
I’ll read and listen to any book they put out! I highly recommend the other books around publishing.
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