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Lethal Generosity: Contextual Technology & the Competitive Edge
- Narrated by: Jeffrey Kafer
- Length: 4 hrs and 12 mins
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Publisher's summary
Lethal Generosity: Contextual Technology & the Competitive Edge is the sequel to Age of Context: Mobile, Sensors, Data, and the Future of Privacy, a critically acclaimed and best-selling book co-authored by Shel Israel and Robert Scoble.
The previous book reported on the rapid convergence of five technology forces - mobile (and wearables), social media, the Internet of Things (IoT), location technologies, and data creating the promising - and the occasionally freaky sensation that our devices are starting to know us better than the closest people in our lives.
The story picks up two years later in Lethal Generosity, where the freakiness has faded and retailers and other public-facing companies are rapidly adopting these new technologies.
This time, instead of technologies converging with each other, these contextual forces are converging with humans in the form of Millennials, the first generation of digital natives. The book examines them as customers, employees, and competitors, and advices companies run by older cultures on how to adapt to this significant marketplace change.
The result of all this is that power has shifted from sellers and brand efforts to buyers who use social media to influence each other. Companies who ignore this shift do so at their peril. Companies who do adjust will flourish, the author argues.
Just what should brands and merchants do: Israel prescribes a policy of lethal generosity. By being kind to your customers at every touch point, you'll prevent any customer attempts to hijack them through traditional marketing.
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
What listeners say about Lethal Generosity: Contextual Technology & the Competitive Edge
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Customer R
- 08-08-22
using technology to help your business thrive
An interesting treatise on how to use technology to gain and keep your customer with out acting like a used car salesman.
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- Lauren Mccullough
- 11-19-15
Fascinating look at Successful Biz Strategies
Shel Israel explores the concept of providing customer centric service vs. business centric service and how that works in today's world.
While the regular practices of business over the last 100 years have focused on how to make the most money by telling the customer what they need to buy...Lethal Generosity is about LISTENING to the consumer and providing them with the best possible solution. Even if that means sending them to another store to get a better deal. By doing that, you lose the initial sale, but gain a loyal customer who will champion your brand.
It was also interesting to hear about some of the technologies that businesses are implementing to make the shopping experience more customizable and helpful. It'll be interesting to see where this beacon tech will take us over the next few years.
Jeffrey Kafer did a great job narrating this book. I kept forgetting that he wasn't the actual writer because the stories sounded as if they were experiences he himself had.
This audiobook was provided by the author, narrator, or publisher at no cost in exchange for an unbiased review courtesy of AudiobookBlast dot com.
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1 person found this helpful
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- S.I.
- 10-24-15
Uncritical tech cheerleading
Silicon Valley can do no wrong, and you, humble business owner, must jump in with both feet or you will be left behind. Is there an app for that? Then you better hitch your wagon to their star, because it's the only way you're going to survive.
The anecdotes in this book reek of survivorship bias. Only the winners are presented, and no thought is given to the unknown, uncounted competitors who crashed and burned (perhaps taking their overeager partners with them). I have to wonder what this book would have looked like if written in 1999. Would the author have spent a chapter extolling the virtues of Pets dot com like he does with the Tapingo app (an app I've never heard of, which has a 2.5 rating on Itunes)? This sort of tech prognostication seems to have about as much worth as the former QBs yapping on Sunday morning about who will win the day's games.
The narration was great, however.
I was provided this audiobook at no charge by the author, publisher and/or narrator in exchange for an unbiased review via AudiobookBlast dot com
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- Brian
- 10-28-15
Bringing Marketing into the 21st century
Shel Israel writes and coins the phrase Lethal Generosity which is meant to explain what companies are doing now to dominate their field and get the new generation (Millennials) to interact with brands. He talks a lot about the different brands that have succeeded and where other brands have failed.
I had never really considered listening to an business focused book on audio (I felt like the typical businessperson driving to and from work listening to an audiobook on how to be better at business). But I’m really glad that I did. Jeffrey Kafer provides the perfect “soundtrack” for this book. His calm and understanding tone allows for a breezy and quick listen to this short book. Kafer had the benefit of this book being written to be easily understood — which makes the audiobook version even more valuable. It reads like a fiction novel, but is a non-fiction book with lots of really great details in it. This was my second book from Kafer among a (now) growing list in my backlog. I’ll listen to pretty much anything he narrates now.
As a preface I must mention that I am a marketing guy. I work for myself and I am finishing my degree majoring in Marketing. I also usually hate being considered a Millennial. This book took some of the stigma away from the name Millennial and explained how to market to and employ this generation of people. Israel explains in detail how to work with Millennials the right way, and how to advertise to them.
If you have been out of the loop for a while and don’t understand what it means when someone says “Uberize” or the Uber of something — this book will help you understand that a bit more.
My favorite part is the real stories that Israel employs to make the points/topics incredibly easy to understand. This book would make a great “text” for a Marketing class–especially a new media marketing class (which sadly not many universities are making required yet). A quick read at 134 pages and a great audiobook performance by Jerffrey Kafer.
I received a free copy of this book in exchange for an honest and unbiased review.
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