Master the Brand Called You
The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More at Work
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Narrated by:
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Brenda Bence
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By:
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Brenda Bence
About this listen
Are you the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about you? This groundbreaking audiobook provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called You guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to:
- Identify the six essential positioning elements that define your leadership personal brand
- Master the five everyday activities that most clearly communicate your brand as a leader
- Avoid the top 20 Leadership Personal Brand Busters that could keep you from success
- Increase both your earning power and your job satisfaction
- Build on-the-job trust and loyalty in you
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- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
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In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
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The Making of a Manager
- What to Do When Everyone Looks to You
- By: Julie Zhuo
- Narrated by: Karissa Vacker, Julie Zhuo
- Length: 7 hrs and 32 mins
- Unabridged
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Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
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Drink the Facebook Kool Aid
- By Amazon_Customer on 03-29-19
By: Julie Zhuo
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It's Not About the Coffee
- Leadership Principles from a Life at Starbucks
- By: Howard Behar
- Narrated by: Malcolm Hillgartner
- Length: 4 hrs and 22 mins
- Unabridged
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Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.
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Top Level Leadership
- By ManifestingMango on 07-31-09
By: Howard Behar
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More Than a Boss
- Six Indispensable Leadership Tools For First-Time Managers
- By: Nick Brzozowski
- Narrated by: Joe Scalora
- Length: 3 hrs and 39 mins
- Unabridged
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This is an audiobook about the basics. I won’t tell you how to become CEO or double your salary, but if your hope is to become the boss that you would have wanted, this is the audiobook for you.
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Wasn’t expecting a DEI push in this book but yet there it is in chapter 2. I will not be finishing it.
- By Jake Beard on 10-27-24
By: Nick Brzozowski
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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Everyone Communicates, Few Connect
- What the Most Effective People Do Differently
- By: John C. Maxwell
- Narrated by: Henry O. Arnold, John Maxwell
- Length: 7 hrs and 13 mins
- Unabridged
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The most effective leaders know how to connect with people. It's not about power or popularity, but about making the people around you feel heard, comfortable, and understood. While it may seem like some folks are born with a commanding presence that draws people in, the fact is anyone can learn to communicate in ways that consistently build powerful connections. Bestselling author and leadership expert John C. Maxwell offers advice for effective communication to those who continually run into obstacles when it comes to personal success.
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stronger than normal Maxwell
- By jdon on 07-17-20
By: John C. Maxwell
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- By: Jason Jennings, Laurence Haughton
- Narrated by: Jason Jennings
- Length: 6 hrs and 52 mins
- Unabridged
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Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
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Corporate Confidential
- 50 Secrets Your Company Doesn’t Want You to Know - and What to Do About Them
- By: Cynthia Shapiro
- Narrated by: Vanessa Daniels
- Length: 6 hrs and 22 mins
- Unabridged
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Cynthia Shapiro is a former human resources executive who's pulling back the curtain on the way that companies really work. In Corporate Confidential, she unmasks startling truths and what you can do about them. Shapiro pulls no punches, giving listeners an inside look at a secret world of hidden agendas they would never normally see: a world of insider information and insights that can save a career.
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Bad advice
- By Colin Priest on 11-14-20
By: Cynthia Shapiro
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Simply Said
- Communicating Better at Work and Beyond
- By: Jay Sullivan
- Narrated by: Jay Sullivan
- Length: 5 hrs and 46 mins
- Unabridged
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Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to everyday transactions, there is no scenario that cannot be improved with better communication skills. This book presents an all-encompassing guide to improving your communication.
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Everyone who presents or is in a sales position should read this book!!
- By Ben Daughdrill on 12-04-17
By: Jay Sullivan
What listeners say about Master the Brand Called You
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Shannon
- 04-05-15
Very insightful
Brenda was very direct and to the point. She did a great job of presenting thought provoking ideas to make you think about your current situation and how to optimize it. Great flow!
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3 people found this helpful
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- Love to Read
- 02-18-18
Full of Helpful Information
This book is full of helpful tips and instructions for creating your personal brand. I love the way the author reads the book with life and clarity. The templates provided are great tools to use for building your personal brand.
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