The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.

Benny Lewis is the creator of www.fluentin3months.com, the largest language-learning blog in the world. His proven techniques break down language learning myths and replace them with practical "language hacks" that take advantage of the skills we already possess. Fluent in 3 Months provides everything you need to make learning a new language fast, intuitive, and fun.

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

One of the world's 50 living autistic savants is the first and only to tell his compelling and inspiring life story and explain how his incredible mind works. Worldwide, there are fewer than 50 living savants, those autistic individuals who can perform miraculous mental calculations or artistic feats. (Think Dustin Hoffman's character in Rain Man.) None of them has been able to discuss his or her thought processes, much less write a book. Until now.

Have you always wanted to learn how to speak Spanish but simply didn't have the time? Well, look no further. This is the most advanced and revolutionary method ever designed for quickly becoming conversational in a language. If your desire is to learn complicated grammatical rules, this book is not for you. However, if you need to actually hold a conversation while on a trip to a Spanish-speaking country or to impress that certain someone, then the Nitzany method is what you have been looking for.

Draft No. 4 is an elucidation of the writer's craft by a master practitioner. In a series of playful but expertly wrought essays, John McPhee shares insights he's gathered over his career and refined during his long-running course at Princeton University, where he has launched some of the most esteemed writers of several generations. McPhee offers a definitive guide to the crucial decisions regarding structure, diction, and tone that shape nonfiction pieces and presents extracts from some of his best-loved work, subjecting them to wry scrutiny.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Armed Services Vocational Aptitude Battery or ASVAB.

In this audiobook discover many types of successful, fun first sentences that will generate positive engagement from prospects. Our prospects guard their time, so they are especially brutal when judging our first sentences. Most times they make that entire judgment in the first few seconds. You want your prospects on your side when presenting. You can't start with a second sentence, so your first sentence better be good.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Best-selling author Rafe Esquith, the only teacher to receive the National Medal of Arts, has garnered the American Teacher Award and numerous other honors. Still teaching fifth graders in a small, leaky classroom in downtown Los Angeles, Esquith fosters a wholesome climate where character, humility, and diligence matter and support is unconditional. For his mostly poor and Hispanic students, Esquith models two maxims: Be nice and work hard, and There are no shortcuts. And his students thrive!

If your desire is to learn complicated grammatical rules or to speak perfectly proper and precise Italian, this book is not for you. However, if you need to hold a conversation while on a trip to Italy, to impress that certain someone, or to be able to speak with your grandfather or grandmother as soon as possible, then the Nitzany Method is what you have been looking for. This method is designed for fluency in a foreign language, while communicating in the present tense.

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Best-selling author Rafe Esquith, the only teacher to receive the National Medal of Arts, has garnered the American Teacher Award and numerous other honors. Still teaching fifth graders in a small, leaky classroom in downtown Los Angeles, Esquith fosters a wholesome climate where character, humility, and diligence matter and support is unconditional. For his mostly poor and Hispanic students, Esquith models two maxims: Be nice and work hard, and There are no shortcuts. And his students thrive!

Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.

Draft No. 4 is an elucidation of the writer's craft by a master practitioner. In a series of playful but expertly wrought essays, John McPhee shares insights he's gathered over his career and refined during his long-running course at Princeton University, where he has launched some of the most esteemed writers of several generations. McPhee offers a definitive guide to the crucial decisions regarding structure, diction, and tone that shape nonfiction pieces and presents extracts from some of his best-loved work, subjecting them to wry scrutiny.

One of the world's 50 living autistic savants is the first and only to tell his compelling and inspiring life story and explain how his incredible mind works. Worldwide, there are fewer than 50 living savants, those autistic individuals who can perform miraculous mental calculations or artistic feats. (Think Dustin Hoffman's character in Rain Man.) None of them has been able to discuss his or her thought processes, much less write a book. Until now.

In 1986, fresh out of college, Paul Downs opened his first and last business: a small company that built custom furniture. With no idea how to run a business or how to build custom furniture, Downs spent a year teaching himself the business, and in 1987 he hired his first employee. That was when things got complicated.

E. H. Gombrich's world history, an international best seller now available in English for the first time, is a text dominated not by dates and facts but by the sweep of experience across the centuries, a guide to humanity's achievements, and an acute witness to its frailties.

The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.

With dazzling wit and astonishing insight, Bill Bryson - the acclaimed author of The Lost Continent - brilliantly explores the remarkable history, eccentricities, resilience, and sheer fun of the English language. From the first descent of the larynx into the throat (why you can talk but your dog can't) to the fine lost art of swearing, Bryson tells the fascinating, often uproarious story of an inadequate, second-rate tongue of peasants that developed into one of the world's largest growth industries.

When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....

Traditional Eastern wisdom and real-life business experience come together in this brief and practical guide, which offers a step-by-step plan that will help readers adopt a more successful way of working and living. Karmic Management is a little book with a revolutionary message. It turns traditional business mentality on its head by stating simply that helping others become successful - suppliers, customers, even competitors - is the real key to success in life as well as in business.

Former middle school teacher and teachers' advocate Taylor Mali struck a chord with his passionate response to a man at a dinner party who asked him what kind of salary teachers make - a poetic rant that has been seen and forwarded millions of times on Facebook, YouTube, and Twitter. Based on the poem that inspired a movement, What Teachers Make is Mali's sharp, funny, reflective, critical call to arms about the joys of teaching and why teachers are so vital to America today.

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

This engrossing piece of undercover reportage has been a fixture on the New York Times best seller list since its publication. With nearly a million copies in print, Nickel and Dimed is a modern classic that deftly portrays the plight of America's working-class poor.

Think smart people are just born that way? Think again. Drawing on diverse studies of the mind, from psychology to linguistics, philosophy, and learning science, Art Markman, Ph.D., demonstrates the difference between "smart thinking" and raw intelligence, showing listeners how memory works, how to learn effectively, and how to use knowledge to get things done. He then introduces his own three-part formula for listeners to employ "smart thinking" in their daily lives.