
Mindmasters (Anna Caputo version)
The Data-Driven Science of Predicting and Changing Human Behavior
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Narrated by:
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Anna Caputo
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By:
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Sandra Matz
About this listen
As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?
In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.
With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Sandra Matz (P)2025 Ascent AudioListeners also enjoyed...
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The Second Machine Age
- Work, Progress, and Prosperity in a Time of Brilliant Technologies
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 28 mins
- Unabridged
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In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives. Amid this bounty will also be wrenching change. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.
By: Erik Brynjolfsson, and others
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The Sirens' Call
- How Attention Became the World's Most Endangered Resource
- By: Chris Hayes
- Narrated by: Chris Hayes
- Length: 8 hrs and 54 mins
- Unabridged
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We all feel it—the distraction, the loss of focus, the addictive focus on the wrong things for too long. We bump into the zombies on their phones in the street, and sometimes they’re us. We stare in pity at the four people at the table in the restaurant, all on their phones, and then we feel the buzz in our pocket. Something has changed utterly: for most of human history, the boundary between public and private has been clear, at least in theory. Now, as Chris Hayes writes, “With the help of a few tech firms, we basically tore it down in about a decade.”
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Thoughtful and captivating
- By Nancy on 02-02-25
By: Chris Hayes
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Pegasus
- How a Spy in Your Pocket Threatens the End of Privacy, Dignity, and Democracy
- By: Laurent Richard, Sandrine Rigaud, Rachel Maddow
- Narrated by: Andrew Wehrlen, Rachel Maddow, Rachel Perry
- Length: 12 hrs and 31 mins
- Unabridged
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Laurent Richard and Sandrine Rigaud's Pegasus: How a Spy in Our Pocket Threatens the End of Privacy, Dignity, and Democracy is the story of the one of the most sophisticated and invasive surveillance weapons ever created, used by governments around the world.
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Incredible!
- By Silvershopper on 01-18-23
By: Laurent Richard, and others
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Life in Three Dimensions
- How Curiosity, Exploration, and Experience Make a Fuller, Better Life
- By: Shigehiro Oishi PhD
- Narrated by: Brian Nishii
- Length: 7 hrs and 21 mins
- Unabridged
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For many people, a good life is a stable life, a comfortable life that follows a well-trodden path. This is the case for Shigehiro Oishi's father, who has lived in a small mountain town in Japan for his entire life, putting his family's needs above his own, like his father and grandfather before him. But is a happy life, or even a meaningful life, the only path to a good life? In Life in Three Dimensions, Shige Oishi enters into a debate that has animated psychology since 1984, when Ed Diener (Oishi's mentor) published a paper that launched happiness studies.
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The AI Edge
- Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
- By: Jeb Blount, Anthony Iannarino
- Narrated by: Jeb Blount, Anthony Iannarino
- Length: 6 hrs and 28 mins
- Unabridged
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In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.
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Listening was painful
- By Dadster on 06-29-25
By: Jeb Blount, and others
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The Closing of the American Mind
- By: Allan Bloom
- Narrated by: Christopher Hurt
- Length: 14 hrs and 39 mins
- Unabridged
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In one of the most important books of our time, Allan Bloom, a professor of social thought at the University of Chicago and a noted translator of Plato and Rousseau, argues that the social and political crisis of 20th-century America is really an intellectual crisis.
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VERY IMPORTANT WORK!
- By Douglas on 06-29-10
By: Allan Bloom
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The Death of Expertise (2nd Edition)
- The Campaign Against Established Knowledge and Why It Matters
- By: Tom Nichols
- Narrated by: Tom Nichols
- Length: 10 hrs and 8 mins
- Unabridged
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Fully updated chapters continue to address how technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Over the past several years, the rise of populism and conspiracy theories have taken this to new levels. All voices, even the most ridiculous, demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism.
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Good Book, but Longer than Needed
- By Chuck on 06-14-25
By: Tom Nichols
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Hack to the Future
- How World Governments Relentlessly Pursue and Domesticate Hackers
- By: Emily Crose
- Narrated by: Erin deWard
- Length: 10 hrs and 24 mins
- Unabridged
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Veteran information security professional Emily Crose delivers a deep dive into the history of the United States government's nuanced relationship with hacker culture and the role the latter has played in the former's domestic policy and geopolitics. In the book, you'll learn about significant events that have changed the way the hacking community has been perceived by the public, the state, and other hackers.
By: Emily Crose
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The Extinction of Experience
- Being Human in a Disembodied World
- By: Christine Rosen
- Narrated by: Suzie Althens
- Length: 8 hrs and 42 mins
- Unabridged
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In The Extinction of Experience, Christine Rosen investigates the cultural and emotional shifts that accompany our embrace of technology. In warm, philosophical prose, Rosen reveals key human experiences at risk of going extinct, including face-to-face communication, sense of place, authentic emotion, and even boredom. Considering cultural trends, like TikTok challenges and mukbang, and politically unsettling phenomena, like sociometric trackers and online conspiracy culture, Rosen exposes an unprecedented shift in the human condition, one that habituates us to alienation and control.
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Christine is great
- By darren on 11-24-24
By: Christine Rosen
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Reset
- How to Change What's Not Working
- By: Dan Heath
- Narrated by: Dan Heath
- Length: 6 hrs and 35 mins
- Unabridged
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In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points.
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Accompanying PDF has chapter summaries
- By JOHN B SHRADER on 02-07-25
By: Dan Heath
An Important book!! Very well written!! Empowering!
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boring redundant
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Cyclical ramblings with little substance.
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