
Mindmasters (Anna Caputo version)
The Data-Driven Science of Predicting and Changing Human Behavior
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
3 months free
Buy for $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Anna Caputo
-
By:
-
Sandra Matz
As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?
In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.
With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Sandra Matz (P)2025 Ascent AudioListeners also enjoyed...




















People who viewed this also viewed...


















An Important book!! Very well written!! Empowering!
Something went wrong. Please try again in a few minutes.
boring redundant
Something went wrong. Please try again in a few minutes.
Cyclical ramblings with little substance.
Something went wrong. Please try again in a few minutes.