
The Experimentation Machine
Finding Product-Market Fit in the Age of AI
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Narrated by:
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Jeffrey J. Bussgang
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By:
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Jeffrey Bussgang
About this listen
Today’s most successful founders know that the startups that learn the fastest will win.
In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.
Applying timeless methods and cutting-edge tools, Bussgang shows you how to turn your startup into an AI-powered experimentation machine—learning faster and building smarter with leaner teams.
- Why founders who use AI will replace those who don’t
- How to design, sequence, and rigorously run startup experiments
- Tools 10x Founders use to create superpowers and leverage
- How to scale your startup without growing headcount
- Redefining "Product-Market Fit" for the AI Age
Join the new class of "10x Founders" who are building valuable companies faster than ever.
©2024 Jeffrey J. Bussgang (P)2025 Jeffrey J. BussgangListeners also enjoyed...
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Artificial Intelligence has been “just around the corner” for decades, continually disappointing those who long believed in its potential. But now, with the emergence and growing use of ChatGPT, Gemini, and a rapidly multiplying number of other AI tools, many are wondering: Has AI’s moment finally arrived? In AI Valley, Pulitzer Prize-winning journalist Gary Rivlin brings us deep into the world of AI development in Silicon Valley. Over the course of more than a year, Rivlin closely follows founders and venture capitalists trying to capitalize on this AI moment.
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A dizzying account of the development of AI
- By ER on 03-31-25
By: Gary Rivlin
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The Insider's Guide to Innovation @ Microsoft
- By: JoAnn Garbin, Dean Carignan, Eric Horvitz - foreword
- Narrated by: JoAnn Garbin
- Length: 7 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Story
Are there innovation truisms that hold from one initiative to the next? Are there strategies that appear again and again in the success stories of businesses as varied as gaming and cloud infrastructure? Are there behaviors common to creative leadership in every role, from research to sales? And if these patterns exist, could they be distilled into teachable practices? These are the questions Dean Carignan and JoAnn Garbin, two senior innovation leaders at Microsoft, set out to answer.
By: JoAnn Garbin, and others
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The Essentials of AI Deep Learning and Neural Networks
- Beginner's Guide to Understanding Machine Learning and Building Advanced AI Skills in Minutes a Day
- By: Jordan Blake
- Narrated by: Susan Prater
- Length: 4 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Unlock the Secrets of AI Deep Learning and Neural Networks: Empower Your Future in Minutes a Day! Ready to dive into the world of artificial intelligence, but don’t know where to start? Whether you're a student, developer, or curious learner, this book takes you on a journey to master deep learning concepts, demystify neural networks, and transform your skills into real-world impact—all at your own pace.
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Surprisingly Easy to Follow!
- By Tatiana S. on 04-12-25
By: Jordan Blake
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Entering StartupLand
- An Essential Guide to Finding the Right Job
- By: Jeffrey Bussgang
- Narrated by: Adam Grupper
- Length: 8 hrs and 20 mins
- Unabridged
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Overall
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Performance
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Story
Many professionals aspire to work for a start-up. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed are hundreds of employees to do the day-to-day work. This practical, step-by-step guide provides an insider's analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do.
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A Unique and Honest Peek Into startup the startup joining patg
- By Gil on 10-08-18
By: Jeffrey Bussgang
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Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- By: Jeffrey Bussgang
- Narrated by: Ramon De Ocampo
- Length: 7 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Story
Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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slow in beginning but gets really good
- By Diana on 04-11-19
By: Jeffrey Bussgang
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The Ultimate Beginner's Guide to Generative AI
- A Step-By-Step Understanding of Fundamental Concepts with Practical Applications, Including Ethical and Societal Impacts
- By: Maxwell T. Sterling Sr., Maxwell T. Sterling Jr.
- Narrated by: Emily Breakfield
- Length: 6 hrs and 42 mins
- Unabridged
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Overall
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Performance
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Story
Understand Generative AI and how it can revolutionize your life in just 14 days – even if you’ve never touched an AI tool beforeAre you fascinated by the potential of AI but feel overwhelmed by its complexity? Do you often wonder how Generative AI could personally or professionally impact you, yet hesitate to dive deeper, fearing it's too technical or inaccessible? Are you concerned about the ethical implications of AI and want to be sure you're using these technologies responsibly? If you answered “yes” to any of these questions, you’re not alone.
By: Maxwell T. Sterling Sr., and others
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AI Valley
- Microsoft, Google, and the Trillion-Dollar Race to Cash In on Artificial Intelligence
- By: Gary Rivlin
- Narrated by: Joe Knezevich
- Length: 11 hrs and 17 mins
- Unabridged
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Overall
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Performance
-
Story
Artificial Intelligence has been “just around the corner” for decades, continually disappointing those who long believed in its potential. But now, with the emergence and growing use of ChatGPT, Gemini, and a rapidly multiplying number of other AI tools, many are wondering: Has AI’s moment finally arrived? In AI Valley, Pulitzer Prize-winning journalist Gary Rivlin brings us deep into the world of AI development in Silicon Valley. Over the course of more than a year, Rivlin closely follows founders and venture capitalists trying to capitalize on this AI moment.
-
-
A dizzying account of the development of AI
- By ER on 03-31-25
By: Gary Rivlin
-
The Insider's Guide to Innovation @ Microsoft
- By: JoAnn Garbin, Dean Carignan, Eric Horvitz - foreword
- Narrated by: JoAnn Garbin
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are there innovation truisms that hold from one initiative to the next? Are there strategies that appear again and again in the success stories of businesses as varied as gaming and cloud infrastructure? Are there behaviors common to creative leadership in every role, from research to sales? And if these patterns exist, could they be distilled into teachable practices? These are the questions Dean Carignan and JoAnn Garbin, two senior innovation leaders at Microsoft, set out to answer.
By: JoAnn Garbin, and others
-
The Essentials of AI Deep Learning and Neural Networks
- Beginner's Guide to Understanding Machine Learning and Building Advanced AI Skills in Minutes a Day
- By: Jordan Blake
- Narrated by: Susan Prater
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Unlock the Secrets of AI Deep Learning and Neural Networks: Empower Your Future in Minutes a Day! Ready to dive into the world of artificial intelligence, but don’t know where to start? Whether you're a student, developer, or curious learner, this book takes you on a journey to master deep learning concepts, demystify neural networks, and transform your skills into real-world impact—all at your own pace.
-
-
Surprisingly Easy to Follow!
- By Tatiana S. on 04-12-25
By: Jordan Blake
-
Entering StartupLand
- An Essential Guide to Finding the Right Job
- By: Jeffrey Bussgang
- Narrated by: Adam Grupper
- Length: 8 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many professionals aspire to work for a start-up. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed are hundreds of employees to do the day-to-day work. This practical, step-by-step guide provides an insider's analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do.
-
-
A Unique and Honest Peek Into startup the startup joining patg
- By Gil on 10-08-18
By: Jeffrey Bussgang
-
Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- By: Jeffrey Bussgang
- Narrated by: Ramon De Ocampo
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
-
-
slow in beginning but gets really good
- By Diana on 04-11-19
By: Jeffrey Bussgang
-
The Ultimate Beginner's Guide to Generative AI
- A Step-By-Step Understanding of Fundamental Concepts with Practical Applications, Including Ethical and Societal Impacts
- By: Maxwell T. Sterling Sr., Maxwell T. Sterling Jr.
- Narrated by: Emily Breakfield
- Length: 6 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Understand Generative AI and how it can revolutionize your life in just 14 days – even if you’ve never touched an AI tool beforeAre you fascinated by the potential of AI but feel overwhelmed by its complexity? Do you often wonder how Generative AI could personally or professionally impact you, yet hesitate to dive deeper, fearing it's too technical or inaccessible? Are you concerned about the ethical implications of AI and want to be sure you're using these technologies responsibly? If you answered “yes” to any of these questions, you’re not alone.
By: Maxwell T. Sterling Sr., and others
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The Second Machine Age
- Work, Progress, and Prosperity in a Time of Brilliant Technologies
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives. Amid this bounty will also be wrenching change. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.
By: Erik Brynjolfsson, and others
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Tiny Experiments
- How to Live Freely in a Goal-Obsessed World
- By: Anne-Laure Le Cunff
- Narrated by: Anne-Laure Le Cunff
- Length: 6 hrs and 25 mins
- Unabridged
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Overall
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Performance
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Story
Life isn’t linear, and yet we try to mold it around linear goals: four-year college degrees, ten-year career plans, thirty-year mortgages. What if instead we approached life as a giant playground for experimentation? Based on ancestral philosophy and the latest scientific research, Tiny Experiments provides a desperately needed reframing: Uncertainty can be a state of expanded possibility and a space for metamorphosis. Neuroscientist and entrepreneur Anne-Laure Le Cunff reveals that all you need is an experimental mindset to turn challenges into self-discovery and doubt into opportunity.
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A Refreshing Take on Growth and Creativity!
- By Naya on 03-05-25
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Space to Grow
- Unlocking the Final Economic Frontier
- By: Brendan Rosseau, Matthew Weinzierl
- Narrated by: William Sarris
- Length: 9 hrs and 9 mins
- Unabridged
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Overall
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Performance
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Story
Space is a place of unparalleled possibility for humanity, and it's undergoing a revolution. A wave of companies led by gutsy entrepreneurs are unlocking opportunities that fire the imagination. No, it's not hotels on Mars or day trips to orbit (yet), but it's an awe-inspiring transformation driven by innovative technologies, creative approaches, hard work, and—for the first time—market forces.
By: Brendan Rosseau, and others
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Inner Entrepreneur
- A Proven Path to Profit and Peace
- By: Grant Sabatier
- Narrated by: Grant Sabatier
- Length: 11 hrs and 38 mins
- Unabridged
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Overall
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Performance
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Story
There’s never been a better time to become an entrepreneur. As wages stagnate and traditional jobs lose their luster, people are eager to be their own bosses and to step out of the grind. But where to begin? What are the real opportunities? How do you avoid becoming consumed by your business, with no room for yourself? Or, even better, how do you use your business to create more peace and freedom in your life? Grant Sabatier has been through it all, and in this hands-on guide, he takes you through each step of the process.
By: Grant Sabatier
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The Myth of Artificial Intelligence
- Why Computers Can’t Think the Way We Do
- By: Erik J. Larson
- Narrated by: Perry Daniels
- Length: 10 hrs and 9 mins
- Unabridged
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Overall
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Performance
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Story
Futurists insist that AI will soon eclipse the capacities of the most gifted human mind. What hope do we have against superintelligent machines? But we aren't really on the path to developing intelligent machines. In fact, we don't even know where that path might be. Erik Larson takes us on a tour of the landscape of AI to show how far we are from superintelligence and what it would take to get there.
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dead wrong after 2 years
- By K. Lyon on 07-11-23
By: Erik J. Larson
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The AI-Driven Leader
- Harnessing AI to Make Faster, Smarter Decisions
- By: Geoff Woods
- Narrated by: Geoff Woods
- Length: 6 hrs and 38 mins
- Unabridged
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Performance
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Story
The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.
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Incredible!
- By Kaylee Richard on 03-24-25
By: Geoff Woods
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Superagency
- What Could Possibly Go Right with Our AI Future
- By: Reid Hoffman, Greg Beato
- Narrated by: Scott Wallace
- Length: 7 hrs and 57 mins
- Unabridged
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Performance
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Superagency offers a roadmap for using AI inclusively and adaptively to improve our lives and create positive change. While acknowledging challenges like disinformation and potential job changes, the book focuses on AI’s immense potential to increase individual agency and create better outcomes for society as a whole. Imagine AI tutors personalizing education for each child, researchers rapidly discovering cures for diseases like Alzheimer's and cancer, and AI advisors empowering people to navigate complex systems and achieve their goals.
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Reid & Greg See a positive future for AI & Humans
- By T. Gallina on 04-10-25
By: Reid Hoffman, and others
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The Guide to Going Viral
- The Art and Science of Succeeding on Social Media
- By: Brendan Kane
- Narrated by: Paulo De Sousa
- Length: 8 hrs and 22 mins
- Unabridged
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Overall
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Performance
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Story
The Guide to Going Viral is like a director’s manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film. Brendan Kane leverages his expertise in social media, entrepreneurship, and the film industry to blend the art of filmmaking with strategies for viral content creation.
By: Brendan Kane
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The Art of Uncertainty
- How to Navigate Chance, Ignorance, Risk and Luck
- By: David Spiegelhalter
- Narrated by: David Spiegelhalter
- Length: 10 hrs and 51 mins
- Unabridged
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Performance
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Story
Renowned statistician David Spiegelhalter shows how we can become better at dealing with what we don't know to make smarter choices in a world so full of puzzling variables. In lucid, lively prose, Spiegelhalter guides us through the principles of probability, illustrating how they can help us think more analytically about everything from medical advice to sports to climate change forecasts.
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Terrific
- By Roger March on 04-01-25
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The AI Edge
- Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
- By: Jeb Blount, Anthony Iannarino
- Narrated by: Jeb Blount, Anthony Iannarino
- Length: 6 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.
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A showcasing of what could be
- By Ck1 on 04-12-25
By: Jeb Blount, and others
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Co-Intelligence
- Living and Working with AI
- By: Ethan Mollick
- Narrated by: Ethan Mollick
- Length: 4 hrs and 39 mins
- Unabridged
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Overall
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Performance
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Story
Something new entered our world in November 2022—the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI.
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great intro book marred by poor narration
- By Amazon Customer on 04-14-24
By: Ethan Mollick
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The Alignment Problem
- Machine Learning and Human Values
- By: Brian Christian
- Narrated by: Brian Christian
- Length: 13 hrs and 33 mins
- Unabridged
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Overall
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Performance
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Story
Today's "machine-learning" systems, trained by data, are so effective that we've invited them to see and hear for us - and to make decisions on our behalf. But alarm bells are ringing. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole - and appear to assess black and white defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And autonomous vehicles on our streets can injure or kill.
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Required reading for any AI course
- By ehan ferguson on 11-16-20
By: Brian Christian
What listeners say about The Experimentation Machine
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Spencer McClung
- 03-04-25
Perfect timing for our new sports tech startup.
We are launching a startup, focused on sports fandom. We just got the book yesterday and are already leveraging its AI frameworks into our workflows. Highly recommend it.
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- Omri
- 03-24-25
One of the best entrepreneurship book I've heard
Entrepreneurs, stop everything!
Listen to this book! Then again!
What an amazing book on how to run your business at the age of AI.
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- Neil Bee
- 03-28-25
Really a shortcut to becoming a 10X Founder supercharged by AI
As an older (49yo), non-technical Founder with much younger team members, the frameworks and examples I've heard are really helpful for us.
I have already sent to my Team members as we were experimenting with various AI tools but this book gives us a more efficient and structured way. This will truly help me become at least a 10X Founder/Team.
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