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The Experimentation Machine

Finding Product-Market Fit in the Age of AI

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The Experimentation Machine

By: Jeffrey Bussgang
Narrated by: Jeffrey J. Bussgang
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Today’s most successful founders know that the startups that learn the fastest will win.

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Applying timeless methods and cutting-edge tools, Bussgang shows you how to turn your startup into an AI-powered experimentation machine—learning faster and building smarter with leaner teams.

  • Why founders who use AI will replace those who don’t
  • How to design, sequence, and rigorously run startup experiments
  • Tools 10x Founders use to create superpowers and leverage
  • How to scale your startup without growing headcount
  • Redefining "Product-Market Fit" for the AI Age

Join the new class of "10x Founders" who are building valuable companies faster than ever.

©2024 Jeffrey J. Bussgang (P)2025 Jeffrey J. Bussgang Business Development & Entrepreneurship Computer Science Entrepreneurship Innovation
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We are launching a startup, focused on sports fandom. We just got the book yesterday and are already leveraging its AI frameworks into our workflows. Highly recommend it.

Perfect timing for our new sports tech startup.

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I live in the entrepreneurial world and while I was hopeful, I couldn't get past chapter 4. While some of the information is intriguing and I will dive deeper into AI, this book and the naration could not keep my attention.

Meh, ai generated and read book.

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Entrepreneurs, stop everything!
Listen to this book! Then again!
What an amazing book on how to run your business at the age of AI.

One of the best entrepreneurship book I've heard

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As an older (49yo), non-technical Founder with much younger team members, the frameworks and examples I've heard are really helpful for us.

I have already sent to my Team members as we were experimenting with various AI tools but this book gives us a more efficient and structured way. This will truly help me become at least a 10X Founder/Team.

Really a shortcut to becoming a 10X Founder supercharged by AI

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