The forces of persuasion are all around us. What you might often consider a free choice is quite often the result of persuasion from one or any number of forces. Persuasion influences people to make decisions about what they buy, where they live, who they vote for, and who they love. Persuasion can change our views, change our acts, change our personality, and change our world.

You do not need to be in a courtroom to advocate for others. You do not need to be in Congress to champion a cause. From the boardroom to the kitchen table, opportunities to make your case abound, and Doesn't Hurt to Ask shows you how to seize them. By blending gripping case studies from nearly two decades in a courtroom and four terms in national politics with personal stories and practical advice, Trey Gowdy walks you through the tools and the mindset needed to effectively communicate your message.

Anyone who is in a position where leadership is essential must possess some skills of persuasion and manipulation in order to get the results they need. Often, these skills develop slowly, over a long period of time, but for some, there may be a need to improve much faster, and that is where this book comes in.

In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how - by saying less and asking more - you can develop coaching methods that produce great results.

Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

What is that magic quality that makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"

Do you wish you could decode people? Do you want to know exactly what to say to your boss, your date, or your networking partner? You need to know how people work. As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab—and she's cracked the code. In Captivate she shares a wealth of valuable shortcuts, systems, and behavior hacks for taking charge of their interactions at work, at home, and in any social situation.

From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.

While outright mimicry is obviously out of the question, you can certainly seek to mirror the communication styles of the people you're engaging with, in order to help you establish rapport and common ground. Suppose someone looks at you for just a couple of seconds before looking down, or goes past you and then looks back at you. This nonverbal style tells you something important about the person you're engaging - sustained eye contact is undesirable.

Emotions matter. Whether negotiating with an angry boss or an outraged teenager, emotions can derail you. Properly treated, however, they can help you achieve the results you want. This book shows you how.

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.

Wouldn’t it be great if you could read people’s minds? What if you could win people over effortlessly with your natural charisma, and always know what to say to someone based on their personality type? Knowing how to navigate social situations can seem like a challenge, if you are unequipped with the proper tools. But with the right knowledge, you can not only unlock your own inner charisma, but become a master of human psychology!

Do you wish to know the secrets to influence people’s thoughts, feelings, and behavior? Do you wish that you could easily win over friends and leverage your relationships to get what you want? The solution to these problems is to learn the insidious persuasion techniques that are used by some of the most successful people in the world. Psychology of Persuasion is full of tricks and techniques that will have an immediate and tangible impact on your ability to influence people.

Persuasion is not always manipulation. Persuading others into doing something or buying something can be a good thing. It can be subtle, and it can be completely voluntary on the other person’s behalf. But being able to see what's best in others or look at things from a different perspective requires some practice and knowledge.

Learn how to persuade people with mind games and hypnotism. The practice of persuasion is the understanding of communication techniques that will help you achieve your objectives by informing others of your point of view. It can also be challenging to identify, particularly from someone who is fluent in it. Persuasion is present almost in every area of life. Managers and representatives also need to be able to learn the art of persuasion as it can significantly enhance their job.