No B.S. Guide to Brand-Building by Direct Response
The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
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Narrated by:
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Stephen R. Thorne
About this listen
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make - first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.
Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe - customers who believe in, buy, and promote their brand.
Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.
©2014 Entrepreneur Media, Inc. (P)2018 Gildan MediaListeners also enjoyed...
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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Meatball Sundae
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
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The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- By: Carrie Wilkerson
- Narrated by: Carrie Wilkerson
- Length: 6 hrs and 26 mins
- Unabridged
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Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
- By David on 06-21-12
By: Carrie Wilkerson
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
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What listeners say about No B.S. Guide to Brand-Building by Direct Response
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Tyree Thomas Jr
- 01-29-23
Life and Brand transforming Strategies
The practical Strategies in this Audio will transform your Life, create your Brand and your Legacy if persistently followed by you. 🙂
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- Amazon Customer
- 07-28-19
Great listen
You get exactly what you are told you will get, nothing more, nothing less. Straight to the point, one sided arguments, no fluff.
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- Robert Gonzales
- 12-20-18
Book was easy to listen to
Being a sales guy and listening to this book peeled a few layers of the "MARKETING ONION" back for me.
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1 person found this helpful
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- Anonymous User
- 05-27-23
Priceless
Honestly, had to write this review and give it five stars just because it’s worth 10 stars. can I see people who are two unintelligent to understand the basics of what he saying to implement giving these books one stars. just from Dan Kennedy I was able to pull millions of dollars from the Internet by keeping things simple and direct
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- Andrea Parks
- 05-03-23
Racist & Sexist
The information in this book isn't just outdated and irrelevant. Its outright offensive, racist and sexist. Written in a way that only someone from the 1950s would think appropriate. According to Dan Kennedy, it is the white man who faces the most difficult challenges in the business industry and everyone else gets an easy ride.... And that's really just the tip of the iceberg of the problematic things written in this book. It's so cringy. Especially the part where the author advises lying to get sales and admits that that's how he achieved his own "success". This book represents the essence of what unethical bad business is.
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- Chris
- 04-17-22
Why use few words when many will do?
I agree with the author's premise that direct marketing in the way he suggests is a superior approach. However, what could easily be described in less than three chapters the author turns into War and Peace. While the book provides useful information, getting that information is made painful by dragging the reader through the weeds and endless upsell pitches. This book is itself an advertisment more interested in your next purchase than providing value via the purchase you just made.
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- JuniorMint
- 06-15-23
Too much B.S.
Maybe I missed something after listening to the whole book, but there isn’t really anything detailed around actionable brand building steps. The author of the book (not Dan Kennedy from what I can tell - but an associate) details some case studies with braid, meaningless pronouncements and an emphasis on Kennedy’s conferences, preferred CRM/SaaS systems etc.
There are better books on branding than this one - don’t waste your time.
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- Video Guy
- 11-08-18
Don't waste your time on this book
I purchased this book under the impression that it was written by Dan. Kennedy, but it was not the case.
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8 people found this helpful
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- AGC
- 07-24-23
Terrible waste of time, this is the epitome of anecdotal BS
I do not know what these positive reviews are listening to. This book is filled with anecdotes without any attempt to abstract the one off successes into principles or systems or even tactics that you can implement in a different context. There are no takeaways, few explanations of jargon, and a smug built in assumption that you’ve read at least half a dozen other “No BS titles”.
The book does provide the strategy of writing a book so you seem like an expert without being one and at least they practice what they preach.
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- dank2050
- 08-27-24
you listening to a paid infomercial.
you listening to a paid infomercial. ok for very very new students. this is a waist of time.
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