Preview

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

No B.S. Guide to Brand-Building by Direct Response

By: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
Narrated by: Stephen R. Thorne
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make - first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe - customers who believe in, buy, and promote their brand.

Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

©2014 Entrepreneur Media, Inc. (P)2018 Gildan Media
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about No B.S. Guide to Brand-Building by Direct Response

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    68
  • 4 Stars
    10
  • 3 Stars
    3
  • 2 Stars
    4
  • 1 Stars
    8
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    61
  • 4 Stars
    7
  • 3 Stars
    4
  • 2 Stars
    2
  • 1 Stars
    5
Story
  • 4.5 out of 5 stars
  • 5 Stars
    60
  • 4 Stars
    5
  • 3 Stars
    3
  • 2 Stars
    2
  • 1 Stars
    8

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Life and Brand transforming Strategies

The practical Strategies in this Audio will transform your Life, create your Brand and your Legacy if persistently followed by you. 🙂

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great listen

You get exactly what you are told you will get, nothing more, nothing less. Straight to the point, one sided arguments, no fluff.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Book was easy to listen to

Being a sales guy and listening to this book peeled a few layers of the "MARKETING ONION" back for me.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Priceless

Honestly, had to write this review and give it five stars just because it’s worth 10 stars. can I see people who are two unintelligent to understand the basics of what he saying to implement giving these books one stars. just from Dan Kennedy I was able to pull millions of dollars from the Internet by keeping things simple and direct

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Racist & Sexist

The information in this book isn't just outdated and irrelevant. Its outright offensive, racist and sexist. Written in a way that only someone from the 1950s would think appropriate. According to Dan Kennedy, it is the white man who faces the most difficult challenges in the business industry and everyone else gets an easy ride.... And that's really just the tip of the iceberg of the problematic things written in this book. It's so cringy. Especially the part where the author advises lying to get sales and admits that that's how he achieved his own "success". This book represents the essence of what unethical bad business is.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Why use few words when many will do?

I agree with the author's premise that direct marketing in the way he suggests is a superior approach. However, what could easily be described in less than three chapters the author turns into War and Peace. While the book provides useful information, getting that information is made painful by dragging the reader through the weeds and endless upsell pitches. This book is itself an advertisment more interested in your next purchase than providing value via the purchase you just made.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    1 out of 5 stars

Too much B.S.

Maybe I missed something after listening to the whole book, but there isn’t really anything detailed around actionable brand building steps. The author of the book (not Dan Kennedy from what I can tell - but an associate) details some case studies with braid, meaningless pronouncements and an emphasis on Kennedy’s conferences, preferred CRM/SaaS systems etc.
There are better books on branding than this one - don’t waste your time.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Don't waste your time on this book

I purchased this book under the impression that it was written by Dan. Kennedy, but it was not the case.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

8 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars

Terrible waste of time, this is the epitome of anecdotal BS

I do not know what these positive reviews are listening to. This book is filled with anecdotes without any attempt to abstract the one off successes into principles or systems or even tactics that you can implement in a different context. There are no takeaways, few explanations of jargon, and a smug built in assumption that you’ve read at least half a dozen other “No BS titles”.

The book does provide the strategy of writing a book so you seem like an expert without being one and at least they practice what they preach.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

you listening to a paid infomercial.

you listening to a paid infomercial. ok for very very new students. this is a waist of time.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!