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Simple Marketing for Smart People
- The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
- Narrated by: Billy Broas, Tiago Forte
- Length: 3 hrs and 51 mins
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Publisher's summary
Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming.
As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers. Marketing isn’t your area of expertise—your subject matter is. Yet, you must do marketing—it’s essential to keep your business going. The solution is a return to simplicity. In Simple Marketing for Smart People, Billy Broas and Tiago Forte share their secret to cutting through the noise. Their approach is based on timeless principles, the human experience, and insights from the great copywriters of the past.
In this book, you will learn:
• A focusing question to guide all your future marketing efforts.
• Why, at its core, marketing is teaching.
• How to identify the beliefs your customers need to embrace your products and services.
With the strategies provided in this book, you will never have to feel overwhelmed, anxious, or disingenuous because of your sales efforts. Instead, you’ll educate your customers, see your sales grow, and build a business that sustains you and the lifestyle you dream of. Unlock the power of simplicity and embrace the smart person’s approach to marketing.
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Story
What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?
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You will improve your communication skills!
- By Cheri's my kitty on 12-02-20
By: Jeb Blount
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Length: 7 hrs
- Unabridged
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New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses in this new edition of his bestselling book. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
By: Donald Miller
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Cold Calling Sucks (and That's Why It Works)
- A Step-by-Step Guide to Calling Strangers in Sales
- By: Armand Farrokh, Nick Cegelski
- Narrated by: Armand Farrokh, Nick Cegelski
- Length: 4 hrs and 9 mins
- Unabridged
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Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.
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Absolutely the most actionable sales book on cold calling I’ve ever read- PERIOD!
- By Jermain McCoy on 09-13-24
By: Armand Farrokh, and others
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The Automatic Millionaire, Expanded and Updated
- A Powerful One-Step Plan to Live and Finish Rich
- By: David Bach
- Narrated by: David Bach
- Length: 12 hrs and 5 mins
- Unabridged
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With The Automatic Millionaire, David Bach presents an easy, realistic system, based on timeless principles, with everything you need to know so you can put the secret to becoming an Automatic Millionaire in place from the comfort of your own home.
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Start now your future self will be happy you did.
- By yesenia peralta on 08-30-24
By: David Bach
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The PARA Method
- Simplify, Organize, and Master Your Digital Life
- By: Tiago Forte
- Narrated by: Tiago Forte
- Length: 1 hr and 54 mins
- Unabridged
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Living a modern life requires juggling a ton of information. But we were never taught how to manage this information effectively so that we can find what we need when we need it. In The PARA Method, Tiago Forte outlines a simple and intuitive four-step system that will help us sort all the information flooding our brains into four major categories—Projects, Areas, Resources, and Archives—allowing us to manage our commitments while achieving our goals and dreams.
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Felt like a blog posts
- By Hamdy Ahmed on 08-21-23
By: Tiago Forte
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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BE 2.0 (Beyond Entrepreneurship 2.0)
- Turning Your Business into an Enduring Great Company
- By: Jim Collins, William Lazier
- Narrated by: Jim Collins, Paul Michael
- Length: 13 hrs and 53 mins
- Unabridged
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BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and 15 new essays. BE 2.0 pulls together the key concepts across Collins' 30 years of research into one integrated framework called The Map.
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Very very very good
- By Amazon Customer on 05-15-22
By: Jim Collins, and others
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Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills
- By: Steven Novella, The Great Courses
- Narrated by: Steven Novella
- Length: 12 hrs and 39 mins
- Original Recording
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No skill is more important in today's world than being able to think about, understand, and act on information in an effective and responsible way. What's more, at no point in human history have we had access to so much information, with such relative ease, as we do in the 21st century. But because misinformation out there has increased as well, critical thinking is more important than ever. These 24 rewarding lectures equip you with the knowledge and techniques you need to become a savvier, sharper critical thinker in your professional and personal life.
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Same Material Different Title
- By rkeinc on 09-21-14
By: Steven Novella, and others
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Million Dollar Weekend
- The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
- By: Noah Kagan, Tahl Raz - contributor
- Narrated by: Noah Kagan
- Length: 4 hrs and 33 mins
- Unabridged
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The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom.
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Not horrible but not that great
- By P. G. McFinnigan on 04-18-24
By: Noah Kagan, and others
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Building a Second Brain
- A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
- By: Tiago Forte
- Narrated by: André Santana, Tiago Forte
- Length: 7 hrs and 29 mins
- Unabridged
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For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.
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Huge over promise
- By MARCELO F. on 03-15-23
By: Tiago Forte
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Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- By Michael on 10-31-20