Simple Marketing for Smart People
The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
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Narrated by:
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Billy Broas
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Tiago Forte
About this listen
Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming.
As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers. Marketing isn’t your area of expertise—your subject matter is. Yet, you must do marketing—it’s essential to keep your business going. The solution is a return to simplicity. In Simple Marketing for Smart People, Billy Broas and Tiago Forte share their secret to cutting through the noise. Their approach is based on timeless principles, the human experience, and insights from the great copywriters of the past.
In this book, you will learn:
• A focusing question to guide all your future marketing efforts.
• Why, at its core, marketing is teaching.
• How to identify the beliefs your customers need to embrace your products and services.
With the strategies provided in this book, you will never have to feel overwhelmed, anxious, or disingenuous because of your sales efforts. Instead, you’ll educate your customers, see your sales grow, and build a business that sustains you and the lifestyle you dream of. Unlock the power of simplicity and embrace the smart person’s approach to marketing.
©2024 Billy Broas (P)2024 Billy BroasListeners also enjoyed...
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Story
Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this audiobook. For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success–all you have to do is follow the steps.
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Incredible amazing insights
- By Kim H. on 01-16-25
By: William Brown
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The PARA Method
- Simplify, Organize, and Master Your Digital Life
- By: Tiago Forte
- Narrated by: Tiago Forte
- Length: 1 hr and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
Living a modern life requires juggling a ton of information. But we were never taught how to manage this information effectively so that we can find what we need when we need it. In The PARA Method, Tiago Forte outlines a simple and intuitive four-step system that will help us sort all the information flooding our brains into four major categories—Projects, Areas, Resources, and Archives—allowing us to manage our commitments while achieving our goals and dreams.
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-
Felt like a blog posts
- By Hamdy Ahmed on 08-21-23
By: Tiago Forte
-
Building a Second Brain
- A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
- By: Tiago Forte
- Narrated by: André Santana, Tiago Forte
- Length: 7 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.
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-
Huge over promise
- By MARCELO F. on 03-15-23
By: Tiago Forte
-
Lean Marketing
- More Leads. More Profit. Less Marketing
- By: Allan Dib
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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-
Great Title & Goals - Didn't Deliver on Substance
- By Robert Eckery on 06-10-24
By: Allan Dib
-
Growth Levers and How to Find Them
- By: Matt Lerner
- Narrated by: Matt Lerner
- Length: 2 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.
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-
I love new information, and I’ll never forget the lock analogy
- By Ryan Kanaley on 10-08-24
By: Matt Lerner
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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-
The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
-
How to: $10M
- Sell Your Knowledge and Make Millions
- By: William Brown
- Narrated by: William Brown
- Length: 7 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this audiobook. For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success–all you have to do is follow the steps.
-
-
Incredible amazing insights
- By Kim H. on 01-16-25
By: William Brown
-
The PARA Method
- Simplify, Organize, and Master Your Digital Life
- By: Tiago Forte
- Narrated by: Tiago Forte
- Length: 1 hr and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
Living a modern life requires juggling a ton of information. But we were never taught how to manage this information effectively so that we can find what we need when we need it. In The PARA Method, Tiago Forte outlines a simple and intuitive four-step system that will help us sort all the information flooding our brains into four major categories—Projects, Areas, Resources, and Archives—allowing us to manage our commitments while achieving our goals and dreams.
-
-
Felt like a blog posts
- By Hamdy Ahmed on 08-21-23
By: Tiago Forte
-
Building a Second Brain
- A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
- By: Tiago Forte
- Narrated by: André Santana, Tiago Forte
- Length: 7 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.
-
-
Huge over promise
- By MARCELO F. on 03-15-23
By: Tiago Forte
-
Lean Marketing
- More Leads. More Profit. Less Marketing
- By: Allan Dib
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
-
-
Great Title & Goals - Didn't Deliver on Substance
- By Robert Eckery on 06-10-24
By: Allan Dib
-
Growth Levers and How to Find Them
- By: Matt Lerner
- Narrated by: Matt Lerner
- Length: 2 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.
-
-
I love new information, and I’ll never forget the lock analogy
- By Ryan Kanaley on 10-08-24
By: Matt Lerner
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
-
The 90 Day Brand Plan
- How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business
- By: Dain Walker
- Narrated by: Dain Walker
- Length: 5 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
Celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.
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-
Bla bla bla
- By Tina on 09-15-24
By: Dain Walker
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
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Overall
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Performance
-
Story
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
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Get Better at Anything
- 12 Maxims for Mastery
- By: Scott H. Young
- Narrated by: Scott H. Young
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall
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Performance
-
Story
Life revolves around learning—in school, at our jobs, even in the things we do for fun. Yet learning is often mysterious. Sometimes it comes fairly effortlessly: quickly finding our way around a new neighborhood or picking up the routine at a new job. In other cases, it’s a slog. We may spend hours in the library, yet still not do well on an exam. We may want to switch companies, industries, or even professions, but not feel qualified to make the leap.
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it is a discussion of how to solve math problems.
- By Mario P. on 07-14-24
By: Scott H. Young
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$100M Offers Summary and Workbook
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 2 hrs
- Unabridged
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Overall
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Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale.
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Simple, straightforward, and effective.
- By S Web on 09-07-24
By: Alex Hormozi
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Never Enough
- From Barista to Billionaire
- By: Andrew Wilkinson
- Narrated by: Luke Daniels
- Length: 8 hrs and 45 mins
- Unabridged
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Overall
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Performance
-
Story
Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internet companies,” and a surprising first-person account of what it's actually like to become a billionaire.
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-
Paying it forward and backward
- By Robert ONeill on 07-28-24
By: Andrew Wilkinson
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Overall
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Performance
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Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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Goals!
- How to Get Everything You Want - Faster Than You Ever Thought Possible
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 3 hrs and 20 mins
- Unabridged
-
Overall
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Performance
-
Story
Why do some people achieve all their goals while others simply dream of having a better life? The path from frustration to fulfillment has already been discovered. Hundreds of thousands - even millions - of people started with nothing and achieved great success. In this audiobook, Tracy presents a simple, powerful, and effective system for setting and achieving goals - a method that has been used by more than one million people to achieve extraordinary things. Using the 21 strategies Tracy outlines, you'll be able to accomplish any goal you set for yourself - no matter how big.
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-
Not an Unabridged Audiobook
- By Lee on 01-18-22
By: Brian Tracy
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Cold Calling Sucks (and That's Why It Works)
- A Step-by-Step Guide to Calling Strangers in Sales
- By: Armand Farrokh, Nick Cegelski
- Narrated by: Armand Farrokh, Nick Cegelski
- Length: 4 hrs and 9 mins
- Unabridged
-
Overall
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Performance
-
Story
Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.
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Do not start this book! Until you do this first…
- By Jarvis I. Marlow on 09-24-24
By: Armand Farrokh, and others
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Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall
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Performance
-
Story
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- By Michael on 10-31-20
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How to Grow Your Small Business
- A 6-Step Plan to Help Your Business Take Off
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them—your Flight Plan.
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Applied everything here, also on business made simple course and story brand book and my business grew
- By Marco Randazzo on 04-12-23
By: Donald Miller
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10 to 25
- A Groundbreaking Approach to Leading the Next Generation—And Making Your Own Life Easier
- By: David Yeager
- Narrated by: David Yeager
- Length: 12 hrs and 44 mins
- Unabridged
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Overall
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Performance
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Story
Imagine a world in which Gen Xers, millennials, and boomers interact with young people in ways that leave them feeling inspired, enthusiastic, and ready to contribute—rather than disengaged, outraged, or overwhelmed. That world may be closer than you think. In this book based on cutting edge research, psychologist David Yeager explains how to stop fearing young people’s brains and hormones and start harnessing them.
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Mandatory reading for Mentors
- By Michael on 01-12-25
By: David Yeager
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Million Dollar Weekend
- The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
- By: Noah Kagan, Tahl Raz - contributor
- Narrated by: Noah Kagan
- Length: 4 hrs and 33 mins
- Unabridged
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Overall
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Performance
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Story
The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom.
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Barely started, & I'm SUPER excited and motivated!
- By Anonymous User on 04-01-24
By: Noah Kagan, and others