
Simple Marketing for Smart People
The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
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Narrated by:
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Billy Broas
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Tiago Forte
About this listen
Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming.
As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers. Marketing isn’t your area of expertise—your subject matter is. Yet, you must do marketing—it’s essential to keep your business going. The solution is a return to simplicity. In Simple Marketing for Smart People, Billy Broas and Tiago Forte share their secret to cutting through the noise. Their approach is based on timeless principles, the human experience, and insights from the great copywriters of the past.
In this book, you will learn:
• A focusing question to guide all your future marketing efforts.
• Why, at its core, marketing is teaching.
• How to identify the beliefs your customers need to embrace your products and services.
With the strategies provided in this book, you will never have to feel overwhelmed, anxious, or disingenuous because of your sales efforts. Instead, you’ll educate your customers, see your sales grow, and build a business that sustains you and the lifestyle you dream of. Unlock the power of simplicity and embrace the smart person’s approach to marketing.
©2024 Billy Broas (P)2024 Billy BroasListeners also enjoyed...
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- Length: 9 hrs and 35 mins
- Unabridged
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Overall
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Performance
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Story
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
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Overall
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Performance
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Story
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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Kick Ass with Mel Robbins
- Life-Changing Advice from the Author of “The 5 Second Rule”
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 6 hrs and 25 mins
- Unabridged
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Overall
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Performance
-
Story
Want more out of life? You're not alone. And best-selling author Mel Robbins is here to help with no-bullshit life and business advice that you won't get anywhere else. This follow-up to The 5-Second Rule - available only in audio - takes the classic talk-show format and elevates it to a premium audio experience. Listen to private, one-on-one coaching sessions between the celebrated motivational speaker and people like you - people who want better relationships, to be healthier and more productive, to get unstuck from destructive habits.
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A $26 Podcast
- By Sam Cochrane on 06-01-18
By: Mel Robbins
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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Overall
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Performance
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Story
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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Lean Marketing
- More Leads. More Profit. Less Marketing
- By: Allan Dib
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
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Overall
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Performance
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Story
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Great Title & Goals - Didn't Deliver on Substance
- By Musekic on 06-10-24
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The Laws of Luck
- The Success System That Never Fails
- By: Brian Tracy
- Narrated by: Michael Tracy
- Length: 5 hrs and 12 mins
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Some sav success is based on luck. But high achievers don't leave their success to chance. They guarantee their future by applying the proven laws of success. When you apply these laws, you will unlock the most potent forces in the universe. You control your luck. What's the key? If you want to succeed, do what successful people do. It's that simple. In this book, Brian Tracy shows how to put the laws of luck to work for you.
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Classic Brian Tracy
- By Shawn Bethay on 12-30-23
By: Brian Tracy
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How to: $10M
- Sell Your Knowledge and Make Millions
- By: William Brown
- Narrated by: William Brown
- Length: 7 hrs and 23 mins
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Performance
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Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this audiobook. For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success–all you have to do is follow the steps.
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Great book to go over business and marketing principles
- By Nadir Kabir on 01-31-25
By: William Brown
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Discover Your Message
- A 14-Day Guide to Uncover Your Calling and Find Your Niche as a Writer, Coach, or Speaker (Your Message Matters Series, Book 1)
- By: Jonathan Milligan
- Narrated by: Jonathan Milligan
- Length: 3 hrs and 35 mins
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Overall
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Performance
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Story
In a world overflowing with noise and distractions, how do you find your unique voice and purpose? In Discover Your Message, Jonathan Milligan presents a revolutionary 14-day journey that will transform how you see yourself as a writer, coach, or speaker. Through practical exercises, deep introspection, and guided reflection, this book unlocks the hidden potential within you, revealing your true calling and helping you carve out your distinctive niche.
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A must listen!
- By Laura Mangum Broome on 10-31-23
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Building a Second Brain
- A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
- By: Tiago Forte
- Narrated by: André Santana, Tiago Forte
- Length: 7 hrs and 29 mins
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Overall
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For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.
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Huge over promise
- By MARCELO F. on 03-15-23
By: Tiago Forte
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The PARA Method
- Simplify, Organize, and Master Your Digital Life
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- Length: 1 hr and 54 mins
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Overall
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Performance
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Living a modern life requires juggling a ton of information. But we were never taught how to manage this information effectively so that we can find what we need when we need it. In The PARA Method, Tiago Forte outlines a simple and intuitive four-step system that will help us sort all the information flooding our brains into four major categories—Projects, Areas, Resources, and Archives—allowing us to manage our commitments while achieving our goals and dreams.
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Felt like a blog posts
- By Hamdy Ahmed on 08-21-23
By: Tiago Forte
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Lean Marketing
- More Leads. More Profit. Less Marketing
- By: Allan Dib
- Narrated by: Troy Duran
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Overall
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Performance
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Story
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Great Title & Goals - Didn't Deliver on Substance
- By Musekic on 06-10-24
By: Allan Dib
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The Laws of Luck
- The Success System That Never Fails
- By: Brian Tracy
- Narrated by: Michael Tracy
- Length: 5 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Story
Some sav success is based on luck. But high achievers don't leave their success to chance. They guarantee their future by applying the proven laws of success. When you apply these laws, you will unlock the most potent forces in the universe. You control your luck. What's the key? If you want to succeed, do what successful people do. It's that simple. In this book, Brian Tracy shows how to put the laws of luck to work for you.
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Classic Brian Tracy
- By Shawn Bethay on 12-30-23
By: Brian Tracy
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How to: $10M
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Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this audiobook. For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success–all you have to do is follow the steps.
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Great book to go over business and marketing principles
- By Nadir Kabir on 01-31-25
By: William Brown
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Discover Your Message
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Performance
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In a world overflowing with noise and distractions, how do you find your unique voice and purpose? In Discover Your Message, Jonathan Milligan presents a revolutionary 14-day journey that will transform how you see yourself as a writer, coach, or speaker. Through practical exercises, deep introspection, and guided reflection, this book unlocks the hidden potential within you, revealing your true calling and helping you carve out your distinctive niche.
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A must listen!
- By Laura Mangum Broome on 10-31-23
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Building a Second Brain
- A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
- By: Tiago Forte
- Narrated by: André Santana, Tiago Forte
- Length: 7 hrs and 29 mins
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For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.
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Huge over promise
- By MARCELO F. on 03-15-23
By: Tiago Forte
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The PARA Method
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- By: Tiago Forte
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Felt like a blog posts
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Traffic Secrets
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Story
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
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How to Live an Extraordinary Life
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Overall
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Performance
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Story
Anthony Pompliano has lived in a war zone, met and interviewed the world's wealthiest people, built and sold companies, invested in more than 200 businesses, formed friendships around the globe, started a loving family, and found happiness. Along the way, he has kept a personal list of the lessons he has learned. Now, in How to Live an Extraordinary Life, he writes 65 letters to his children laying out each lesson and how he learned it, and explaining how it can be applied by anyone in their life today.
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A letter that all of us can learn from
- By Justin on 02-02-25
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Never Enough
- From Barista to Billionaire
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- Narrated by: Luke Daniels
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- Unabridged
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Overall
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Performance
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Story
Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internet companies,” and a surprising first-person account of what it's actually like to become a billionaire.
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Fire Your Ghostwriter
- By Leah C. Day on 08-22-24
By: Andrew Wilkinson
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Connect
- Building Exceptional Relationships with Family, Friends, and Colleagues
- By: David Bradford Ph.D., Carole Robin Ph.D.
- Narrated by: David Bradford Ph.D., Carole Robin Ph.D.
- Length: 10 hrs and 19 mins
- Unabridged
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Overall
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Performance
-
Story
David Bradford and Carole Robin taught interpersonal skills to MBA candidates for a combined 75 years in their legendary Stanford Graduate School of Business course Interpersonal Dynamics (affectionately known to generations of students as "Touchy-Feely") and have coached and consulted hundreds of executives for decades. In Connect, they show listeners how to take their relationships from shallow to exceptional by cultivating authenticity, vulnerability, and honesty, while being willing to ask for and offer help, share a commitment to growth, and deal productively with conflict.
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Self Improvement
- By Christine Howland on 03-05-21
By: David Bradford Ph.D., and others
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The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
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Overall
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Performance
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Story
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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Not a book - just a series of short affirmations
- By Colin Davis on 12-04-20
By: Seth Godin
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Unabridged
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Overall
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Performance
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Story
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.
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Lack of story and continuity
- By J. Parsons on 02-04-25
By: Seth Godin