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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
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Publisher's summary
Brought to you by Penguin.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
Because in business it doesn't matter what you do, it matters why you do it.
Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why.
This book is for anyone who wants to inspire others or to be inspired.
Based on the most-watched TED Talk of all time.
Critic reviews
"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)
"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)
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- The Step-by-Step Guide for Building a Great Company
- By: Steve Blank, Bob Dorf
- Narrated by: Matthew Boston
- Length: 12 hrs and 59 mins
- Unabridged
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More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.
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Nothing to learn from this book
- By Thomas D. Kehoe on 02-23-22
By: Steve Blank, and others
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Articulating Design Decisions
- Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
- By: Tom Greever
- Narrated by: Ric Chetter
- Length: 6 hrs and 56 mins
- Unabridged
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Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.
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A must for any UX Designer!
- By Michael on 04-05-22
By: Tom Greever
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Delivering Happiness
- A Path to Profits, Passion, and Purpose
- By: Tony Hsieh
- Narrated by: Tony Hsieh
- Length: 8 hrs and 17 mins
- Unabridged
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In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
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Delivering Spin
- By Marc L. Mintz on 08-06-10
By: Tony Hsieh
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Principles
- Life and Work
- By: Ray Dalio
- Narrated by: Ray Dalio, Jeremy Bobb
- Length: 16 hrs and 5 mins
- Unabridged
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Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve their goals.
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Idea-meritocracy/Principles Reference
- By P Eberle on 06-30-18
By: Ray Dalio
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Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
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Rework
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Mike Chamberlain
- Length: 2 hrs and 50 mins
- Unabridged
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With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
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Simple, Quick, Timely, Contrarian Advice
- By Paul on 06-18-10
By: Jason Fried, and others
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Do It Today
- Overcome Procrastination, Improve Productivity, and Achieve More Meaningful Things
- By: Darius Foroux
- Narrated by: Darius Foroux
- Length: 3 hrs and 34 mins
- Unabridged
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Are you also tired of putting off your dreams until “tomorrow?” Guess what! Tomorrow never comes. Am I right?
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Covered all the bases
- By JonR on 09-25-24
By: Darius Foroux
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
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Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
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The 80/20 CEO
- Take Command of Your Business in 100 Days
- By: Bill Canady
- Narrated by: Bill Canady
- Length: 6 hrs and 47 mins
- Unabridged
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The risk in leading a business is the same as in piloting an airplane: namely, crashing and burning. But what if you had an operating system to keep your business airborne until you wanted to land it? How much time would that OS save you? How much money? Written and narrated by the creator of the Profitable Growth Operating System®, The 80/20 CEO: Take Command of Your Business in 100 Days is a detailed playbook for aspiring or accomplished senior-level executives who want to lead their organizations in profitable strategic growth and do so on demand, on track, on pace, and without surprises.
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Strategic Business Transformation
- By Frances G. Dick on 05-25-24
By: Bill Canady
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The Infinite Game
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 6 hrs and 56 mins
- Unabridged
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Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
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I love Sinek but...
- By Amazon Customer on 11-11-19
By: Simon Sinek
What listeners say about Start with Why
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mart-Marie de Jongh
- 01-23-23
Thought provoking read
The way that Simon Sinek is able to convey such valuable and though provoking information in an easily digestible manner, is masterful!
Fantastic book to read at the start of every year to re-evaluate why you are doing what you are doing and what needs to change.
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- Anonymous User
- 01-04-24
Pure learning end to end
Awesome book I would repeat it over and over
The content is great
I learned a lot
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- Anonymous User
- 06-15-22
A perfect example of quality and nit quantity
It is a good read. The book was informative and realistic.
I found the examples used very fitting and relevant.
An excellent read for all...
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- Anonymous User
- 06-06-23
Good principles, but need more examples than Apple
Start with why sets a good foundation for principles to approach many situations in life - causes, business, and more. However, being business focused, using more positive examples beyond Apple would give more breadth to the points it makes.
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- Sean French
- 05-23-22
Why above all else
Makes so much sense. Important message. Often in competition the how trumps the why and then the company, customers & shareholders lose.
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- RAED
- 08-29-24
Preforming
Sound and the book was great and inspiring me lot many this will be changed
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- Fredrick Chola
- 12-12-22
Great Book!
Simon doesn't miss. You won't regret spending time absorbing and implementing the gems in this book.
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- Anonymous User
- 07-24-23
PROFOUND!
I absolutely LOVED this book!
it has taught me so much on a personal as we as business level.
Simon Sinek inspires every fibre of my being.
I vote for him to be PRESIDENT of the world!
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- Anonymous User
- 12-05-22
My first read on Audible and I loved it!
A friend recommended “Find Your Why” by the same author, but as I began reading it, I realized I needed to start with “Start With Why.” The recommendation was timely. It was nice to be reminded to go back to “Why.”
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- Anonymous User
- 06-08-23
Inspiring
I really enjoyed this book, and it gave me several aha moments, including a clearer understanding of the "why" for my own business.
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