
Start with Why
How Great Leaders Inspire Everyone to Take Action
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Narrated by:
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Simon Sinek
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By:
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Simon Sinek
About this listen
Brought to you by Penguin.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
Because in business it doesn't matter what you do, it matters why you do it.
Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why.
This book is for anyone who wants to inspire others or to be inspired.
Based on the most-watched TED Talk of all time.
©2011 Simon Sinek (P)2021 Penguin AudioListeners also enjoyed...
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Critic reviews
"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)
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Japanese cleaning consultant Marie Kondo takes tidying to a whole new level, promising that if you properly simplify and organize your home once, you’ll never have to do it again. Most methods advocate a room-by-room or little-by-little approach, which doom you to pick away at your piles of stuff forever. The KonMari Method, with its revolutionary category-by-category system, leads to lasting results. In fact, none of Kondo’s clients have lapsed (and she still has a three-month waiting list).
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finally?
- By Anonymous User on 03-17-25
By: Marie Kondo
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Zero to one
- Mutig denken. Neues wagen. Zukunft bauen.
- By: Peter Thiel, Blake Masters
- Narrated by: Matthias Lühn
- Length: 4 hrs and 53 mins
- Unabridged
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Wir leben in einer technologischen Sackgasse. Zwar suggeriert die Globalisierung technischen Fortschritt, doch das vermeintlich Neue, sind vor allem Kopien des Bestehenden. Thiel, Peter, Silicon-Valley-Insider und in der Wirtschaftscommunity bestens bekannter Innovationstreiber ist überzeugt: Globalisierung ist kein Fortschritt, Konkurrenz ist schädlich und nur Monopole sind nachhaltig erfolgreich. Er zeigt: Wahre Innovation entsteht nicht horizontal, sondern sprunghaft - from Zero to One.
By: Peter Thiel, and others
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Follow the Leader - a Collection of the Best Lectures on Leadership
- By: Simon Sinek, Laura Sicola, Gen. James Mattis, and others
- Narrated by: John Maxwell, Simon Sinek, Laura Sicola, and others
- Length: 2 hrs and 43 mins
- Unabridged
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This is a collection of the best leadership speeches, gave by the most outstanding leaders of our generation.
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Intros needed
- By Caroline Armstrong on 05-31-21
By: Simon Sinek, and others
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Leaders Eat Last
- Why Some Teams Pull Together and Others Don't
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 9 hrs and 23 mins
- Unabridged
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Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
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Very Disappointed
- By Jackson F. on 10-16-20
By: Simon Sinek
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Think and Grow Rich
- By: Napoleon Hill
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 35 mins
- Unabridged
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Think and Grow Rich is the number-one inspirational and motivational classic for individuals who are interested in furthering their lives and reaching their goals by learning from important figures in history. The text read in this audiobook is the original 1937 edition written by Napoleon Hill and inspired by Andrew Carnegie - and while it has often been reproduced, no updated version has ever been able to compete with the original.
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Classic Book, 21st Century Version Better
- By Razvan Rogoz on 12-29-12
By: Napoleon Hill
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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The Life-Changing Magic of Tidying Up
- The Japanese Art of Decluttering and Organizing
- By: Marie Kondo
- Narrated by: Sarah Skaer
- Length: 5 hrs and 46 mins
- Unabridged
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Overall
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Performance
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Story
Japanese cleaning consultant Marie Kondo takes tidying to a whole new level, promising that if you properly simplify and organize your home once, you’ll never have to do it again. Most methods advocate a room-by-room or little-by-little approach, which doom you to pick away at your piles of stuff forever. The KonMari Method, with its revolutionary category-by-category system, leads to lasting results. In fact, none of Kondo’s clients have lapsed (and she still has a three-month waiting list).
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finally?
- By Anonymous User on 03-17-25
By: Marie Kondo
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Zero to one
- Mutig denken. Neues wagen. Zukunft bauen.
- By: Peter Thiel, Blake Masters
- Narrated by: Matthias Lühn
- Length: 4 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Wir leben in einer technologischen Sackgasse. Zwar suggeriert die Globalisierung technischen Fortschritt, doch das vermeintlich Neue, sind vor allem Kopien des Bestehenden. Thiel, Peter, Silicon-Valley-Insider und in der Wirtschaftscommunity bestens bekannter Innovationstreiber ist überzeugt: Globalisierung ist kein Fortschritt, Konkurrenz ist schädlich und nur Monopole sind nachhaltig erfolgreich. Er zeigt: Wahre Innovation entsteht nicht horizontal, sondern sprunghaft - from Zero to One.
By: Peter Thiel, and others
-
Follow the Leader - a Collection of the Best Lectures on Leadership
- By: Simon Sinek, Laura Sicola, Gen. James Mattis, and others
- Narrated by: John Maxwell, Simon Sinek, Laura Sicola, and others
- Length: 2 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
This is a collection of the best leadership speeches, gave by the most outstanding leaders of our generation.
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Intros needed
- By Caroline Armstrong on 05-31-21
By: Simon Sinek, and others
-
Leaders Eat Last
- Why Some Teams Pull Together and Others Don't
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 9 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
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Very Disappointed
- By Jackson F. on 10-16-20
By: Simon Sinek
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The Power of Your Subconscious Mind
- By: Joseph Murphy
- Narrated by: Mark White
- Length: 7 hrs and 13 mins
- Unabridged
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The Power of Your Subconscious Mind will open a world of success, happiness, prosperity, and peace for you. It is one of the most brilliant and beloved spiritual self-help works of all time, which can help you heal yourself, banish your fears, sleep better, enjoy better relationships, and just feel happier. The techniques are simple and results come quickly. You can improve your relationships, your finances, your physical well-being.
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If "The Secret" were the Cliff Notes...
- By La Rose on 01-30-20
By: Joseph Murphy
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Extreme Ownership
- How U.S. Navy SEALs Lead and Win
- By: Jocko Willink, Leif Babin
- Narrated by: Jocko Willink, Leif Babin
- Length: 9 hrs and 33 mins
- Unabridged
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An updated edition of the blockbuster best-selling leadership book that took America and the world by storm, two US Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.
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I don't read SEAL Books...
- By Amazon Customer on 02-21-17
By: Jocko Willink, and others
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Find Your Why
- A Practical Guide for Discovering Purpose for You and Your Team
- By: Simon Sinek, David Mead, Peter Docker
- Narrated by: Stephen Shedletzky, Simon Sinek
- Length: 4 hrs and 56 mins
- Unabridged
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I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.
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DO NOT GET THE AUDIO BOOK GET THE BOOK BOOK
- By Jeff and Erin on 12-03-17
By: Simon Sinek, and others
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The 7 Habits of Highly Effective People
- Powerful Lessons in Personal Change
- By: Stephen R. Covey
- Narrated by: Stephen R. Covey
- Length: 13 hrs and 4 mins
- Unabridged
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Stephen R. Covey's book, The 7 Habits of Highly Effective People, has been a top seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its 15th year of helping people solve personal and professional problems, this special anniversary edition includes a new foreword and afterword written by Covey that explore whether the 7 Habits are still relevant and answer some of the most common questions he has received over the past 15 years.
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I don't understand these other reviews
- By Scott on 08-29-10
By: Stephen R. Covey
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
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Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
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Superforecasting
- The Art and Science of Prediction
- By: Philip Tetlock, Dan Gardner
- Narrated by: Joel Richards
- Length: 9 hrs and 45 mins
- Unabridged
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Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.
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Great for Experts
- By Michael on 02-20-17
By: Philip Tetlock, and others
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The Infinite Game
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 6 hrs and 56 mins
- Unabridged
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Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
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I love Sinek but...
- By Amazon Customer on 11-11-19
By: Simon Sinek
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Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- By Michael on 10-31-20
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Informative, mature but not original or essential
- By Jason Comely on 02-19-13
By: Eric Ries
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Accelerate: Building and Scaling High Performing Technology Organizations
- By: Nicole Forsgren PhD, Jez Humble, Gene Kim
- Narrated by: Nicole Forsgren
- Length: 4 hrs and 58 mins
- Unabridged
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How can we apply technology to drive business value? For years we've been told that the performance of software delivery teams doesn't matter - that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance - and what drives it - using rigorous statistical methods.
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Only if you have nothing else to do
- By Gvido on 07-24-18
By: Nicole Forsgren PhD, and others
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Sell or Be Sold: How to Get Your Way in Business and in Life
- By: Grant Cardone
- Narrated by: Grant Cardone
- Length: 11 hrs and 40 mins
- Unabridged
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Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.
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Don't call about "The Book" Grant Mentions
- By Steve H on 11-21-14
By: Grant Cardone
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Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- By: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrated by: Chris Yeh, Reid Hoffman
- Length: 9 hrs and 3 mins
- Unabridged
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What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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not much here.
- By Francis Shanahan on 09-05-19
By: Reid Hoffman, and others
What listeners say about Start with Why
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mart-Marie de Jongh
- 01-23-23
Thought provoking read
The way that Simon Sinek is able to convey such valuable and though provoking information in an easily digestible manner, is masterful!
Fantastic book to read at the start of every year to re-evaluate why you are doing what you are doing and what needs to change.
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- Anonymous User
- 01-04-24
Pure learning end to end
Awesome book I would repeat it over and over
The content is great
I learned a lot
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- Anonymous User
- 06-15-22
A perfect example of quality and nit quantity
It is a good read. The book was informative and realistic.
I found the examples used very fitting and relevant.
An excellent read for all...
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- Anonymous User
- 06-06-23
Good principles, but need more examples than Apple
Start with why sets a good foundation for principles to approach many situations in life - causes, business, and more. However, being business focused, using more positive examples beyond Apple would give more breadth to the points it makes.
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- Sean French
- 05-23-22
Why above all else
Makes so much sense. Important message. Often in competition the how trumps the why and then the company, customers & shareholders lose.
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- RAED
- 08-29-24
Preforming
Sound and the book was great and inspiring me lot many this will be changed
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- Fredrick Chola
- 12-12-22
Great Book!
Simon doesn't miss. You won't regret spending time absorbing and implementing the gems in this book.
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- Anonymous User
- 07-24-23
PROFOUND!
I absolutely LOVED this book!
it has taught me so much on a personal as we as business level.
Simon Sinek inspires every fibre of my being.
I vote for him to be PRESIDENT of the world!
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- Anonymous User
- 01-18-23
Amazing Insight!
A fantastic strategic journey to seeing Marketing and indeed, business, done differently. i jad never considered my "why" in my marketing efforts. This book has certainly influenced my perspectives to our stratefic marketing approach.
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1 person found this helpful
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- Caitlin White
- 05-18-23
I found my why
The book helped me identify a deeper purpose for my life and for my business.
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