Start with Why
How Great Leaders Inspire Everyone to Take Action
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Narrated by:
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Simon Sinek
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By:
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Simon Sinek
About this listen
Brought to you by Penguin.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
Because in business it doesn't matter what you do, it matters why you do it.
Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why.
This book is for anyone who wants to inspire others or to be inspired.
Based on the most-watched TED Talk of all time.
©2011 Simon Sinek (P)2021 Penguin AudioCritic reviews
"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)
"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)
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More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.
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Nothing to learn from this book
- By Thomas D. Kehoe on 02-23-22
By: Steve Blank, and others
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
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Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
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The Phoenix Project
- A Novel about IT, DevOps, and Helping Your Business Win 5th Anniversary Edition
- By: Gene Kim, Kevin Behr, George Spafford
- Narrated by: Chris Ruen
- Length: 14 hrs and 46 mins
- Unabridged
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Bill, an IT manager at Parts Unlimited, has been tasked with taking on a project critical to the future of the business, code named Phoenix Project. But the project is massively over budget and behind schedule. The CEO demands Bill must fix the mess in 90 days, or else Bill’s entire department will be outsourced. With the help of a prospective board member and his mysterious philosophy of the Three Ways, Bill starts to see that IT work has more in common with manufacturing plant work than he ever imagined.
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Theory and Practice merged
- By Peter on 11-23-15
By: Gene Kim, and others
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Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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The Power of Your Subconscious Mind
- By: Joseph Murphy
- Narrated by: Mark White
- Length: 7 hrs and 13 mins
- Unabridged
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The Power of Your Subconscious Mind will open a world of success, happiness, prosperity, and peace for you. It is one of the most brilliant and beloved spiritual self-help works of all time, which can help you heal yourself, banish your fears, sleep better, enjoy better relationships, and just feel happier. The techniques are simple and results come quickly. You can improve your relationships, your finances, your physical well-being.
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If "The Secret" were the Cliff Notes...
- By La Rose on 01-30-20
By: Joseph Murphy
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What They Don't Teach You at Harvard Business School
- Notes from a Street-Smart Executive
- By: Mark H. McCormack
- Narrated by: John Chancer
- Length: 8 hrs and 46 mins
- Unabridged
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Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries. To this day, McCormack’s business classic remains a must for executives and managers at every level.
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Omg this is a game changer
- By MrBrooksMixing LLC on 12-04-24
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The 7 Habits of Highly Effective People
- Powerful Lessons in Personal Change
- By: Stephen R. Covey
- Narrated by: Stephen R. Covey
- Length: 13 hrs and 4 mins
- Unabridged
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Stephen R. Covey's book, The 7 Habits of Highly Effective People, has been a top seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its 15th year of helping people solve personal and professional problems, this special anniversary edition includes a new foreword and afterword written by Covey that explore whether the 7 Habits are still relevant and answer some of the most common questions he has received over the past 15 years.
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I don't understand these other reviews
- By Scott on 08-29-10
By: Stephen R. Covey
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The Infinite Game
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 6 hrs and 56 mins
- Unabridged
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Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
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I love Sinek but...
- By Amazon Customer on 11-11-19
By: Simon Sinek
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The 21 Irrefutable Laws of Leadership: 25th Anniversary
- Follow Them and People Will Follow You
- By: John C. Maxwell
- Narrated by: John C. Maxwell, Henry O. Arnold
- Length: 9 hrs and 32 mins
- Unabridged
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HarperCollins and John C. Maxwell are celebrating the milestone anniversary of Maxwell’s bestselling The 21 Irrefutable Laws of Leadership, with the publication of a revised and updated 25th anniversary edition. Included are insights from Maxwell on each law and how they have impacted his life as a leader and mentor. There will also be stories from some of today’s most impactful leaders, like IT Cosmetics' Jamie Kern Lima, Maxwell Leadership CEO Mark Cole, and author and marketing expert Jeff Henderson, on how they have applied these laws to their own success journeys.
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Very intriguing views.
- By Jason Frampton on 11-11-22
By: John C. Maxwell
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The Personal MBA: Master the Art of Business
- By: Josh Kaufman
- Narrated by: Josh Kaufman
- Length: 15 hrs and 25 mins
- Unabridged
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Not an MBA, But A Damn Decent Experience.
- By Cori on 01-20-13
By: Josh Kaufman
What listeners say about Start with Why
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mart-Marie de Jongh
- 01-23-23
Thought provoking read
The way that Simon Sinek is able to convey such valuable and though provoking information in an easily digestible manner, is masterful!
Fantastic book to read at the start of every year to re-evaluate why you are doing what you are doing and what needs to change.
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- Anonymous User
- 01-04-24
Pure learning end to end
Awesome book I would repeat it over and over
The content is great
I learned a lot
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- Anonymous User
- 06-15-22
A perfect example of quality and nit quantity
It is a good read. The book was informative and realistic.
I found the examples used very fitting and relevant.
An excellent read for all...
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- Anonymous User
- 06-06-23
Good principles, but need more examples than Apple
Start with why sets a good foundation for principles to approach many situations in life - causes, business, and more. However, being business focused, using more positive examples beyond Apple would give more breadth to the points it makes.
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- Sean French
- 05-23-22
Why above all else
Makes so much sense. Important message. Often in competition the how trumps the why and then the company, customers & shareholders lose.
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- RAED
- 08-29-24
Preforming
Sound and the book was great and inspiring me lot many this will be changed
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- Fredrick Chola
- 12-12-22
Great Book!
Simon doesn't miss. You won't regret spending time absorbing and implementing the gems in this book.
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- Anonymous User
- 07-24-23
PROFOUND!
I absolutely LOVED this book!
it has taught me so much on a personal as we as business level.
Simon Sinek inspires every fibre of my being.
I vote for him to be PRESIDENT of the world!
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- Anonymous User
- 12-05-22
My first read on Audible and I loved it!
A friend recommended “Find Your Why” by the same author, but as I began reading it, I realized I needed to start with “Start With Why.” The recommendation was timely. It was nice to be reminded to go back to “Why.”
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- Anonymous User
- 06-08-23
Inspiring
I really enjoyed this book, and it gave me several aha moments, including a clearer understanding of the "why" for my own business.
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