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About this listen
Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo.
Includes a bonus PDF of illustrations.
Today's consumers prefer the advantages of access over the hassles of ownership. It's not just Internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance or industrial machines, you need to master the transition to the subscription model.
Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out - from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.
In 10 years, we'll be subscribing to everything: information technology, transportation, retail, health care, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works - and how business leaders can prepare and prosper.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2018 Tien Tzuo, Gabe Weisert (P)2018 Penguin AudioListeners also enjoyed...
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- By: Scott Lewis
- Narrated by: Madison Niederhauser, Oliver Hunt
- Length: 31 hrs and 37 mins
- Unabridged
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
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The Strange Death of Europe
- Immigration, Identity, Islam
- By: Douglas Murray
- Narrated by: Robert Davies
- Length: 12 hrs and 17 mins
- Unabridged
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The Strange Death of Europe is a highly personal account of a continent and culture caught in the act of suicide. Declining birth rates, mass immigration, and cultivated self-distrust and self-hatred have come together to make Europeans unable to argue for themselves and incapable of resisting their own comprehensive alteration as a society and an eventual end.
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Fear-mongering
- By Kat Cat on 01-22-19
By: Douglas Murray
What listeners say about Subscribed
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Roman G
- 09-24-18
Unbelievably amazing!!!
Simply brilliant! A must read not just for any entrepreneur, Board Member and C-suite officer, but also every college graduate and business school professor.
Even before I finished reading this book - we added a small banner at the top of our home page asking all our visitors:
“Are you spending more than £1,500 on photography and videography a year? Then our subscription model may save you 50%”.
We are now gathering results and if feedback is positive, we’ll be implementing subscription model it ASAP.
Regardless of the result of our experiment - our next monthly strategic meeting is about Subscription Model for our business and I cannot wait to see Zoura team in action at the “Subscribed 2018 London” conference.
Thank you!
Roman
CEO, Splento
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- Nigel
- 07-01-18
Persisted to the end
I kept waiting for the insights that were going to revolutionise my thinking about my small business. Or gain new insights into my previous corporate life. Somehow they eluded me. Perhaps the whole approach described in the book is better suited to much larger businesses than where my attention is currently focused. There was one key insight that I enjoyed and valued - about short cycle interactions between company and customer supporting an unrelenting focus on creating customer value. A helpful point that I will reflect on more in developing our marketing strategy. But that feels more like the subject for a slide deck than the chapter and verse presentation of the monster amount of factual information contained in this book. I hope that there will be readers of this book from large corporations who will find the content both inspiring and riveting. For me, it didn't work. My persistence left me simply relieved to be moving on.
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1 person found this helpful
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- Mauro Locarnini
- 12-04-19
Great playbook to enter the subscription economy
The book puts together some really good and well studied real life stories with insights and frameworks built upon those examples.
It goes beyond the typical business novela telling the story everyone wants to read about someone else's success. It makes a good efforts to extract some lessons that you can try in your own endeavors.
I think the framework is still in its infancy, but we have a very healthy toddler here.
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