
Tell to Win
Connect, Persuade, and Triumph with the Hidden Power of Story
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.99/mo for the first 3 months

Buy for $15.75
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Patrick Egan
-
By:
-
Peter Guber
About this listen
Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.
Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories - those created with a specific mission in mind - are absolutely essential in persuading others to support a vision, dream, or cause.
Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage, and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.
Among his techniques:
- Capture your audience’s attention first, fast, and foremost
- Motivate your listeners by demonstrating authenticity
- Build your tell around “what’s in it for them”
- Change passive listeners into active participants
- Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong
To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” - master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
After listening to this extraordinary mix of voices, you’ll know how to craft, deliver - and own - a story that is truly compelling, one capable of turning others into viral advocates for your goal.
©2011 Peter Gruber (P)2011 Random HouseListeners also enjoyed...
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
Channels of Profit
- 12 Easy Ways to Make Millions for Yourself and Your Business
- By: MaryEllen Tribby
- Narrated by: MaryEllen Tribby
- Length: 5 hrs and 30 mins
- Original Recording
-
Overall
-
Performance
-
Story
In this groundbreaking and timely program from master marketer MaryEllen Tribby, you'll discover how to "channelize" your marketing efforts across a range of new and traditional outlets in order to get maximum profits and exposure for a minimum investment of creativity and capital.
By: MaryEllen Tribby
-
The Success Principles(TM) - 10th Anniversary Edition
- How to Get from Where You Are to Where You Want to Be
- By: Jack Canfield, Janet Switzer
- Narrated by: Danny Campbell
- Length: 21 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Success Principles, the cocreator of the phenomenal best-selling Chicken Soup for the Soul series, helps you get from where you are to where you want to be, teaching you how to increase your confidence, tackle daily challenges, live with passion and purpose, and realize all your ambitions. Filled with memorable and inspiring stories of CEO's, world-class athletes, celebrities, and everyday people, it spells out the 64 timeless principles used by successful men and women throughout history.
-
-
Game Changer!
- By Awesomefest on 03-28-15
By: Jack Canfield, and others
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Build the Life You Want
- The Art and Science of Getting Happier
- By: Arthur C. Brooks, Oprah Winfrey
- Narrated by: Arthur C. Brooks, Oprah Winfrey
- Length: 5 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Build the Life You Want, Arthur C. Brooks and Oprah Winfrey invite you to begin a journey toward greater happiness no matter how challenging your circumstances. Drawing on cutting-edge science and their years of helping people translate ideas into action, they show you how to improve your life right now instead of waiting for the outside world to change.
-
-
You already know all of this
- By Indigo on 09-13-23
By: Arthur C. Brooks, and others
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
Channels of Profit
- 12 Easy Ways to Make Millions for Yourself and Your Business
- By: MaryEllen Tribby
- Narrated by: MaryEllen Tribby
- Length: 5 hrs and 30 mins
- Original Recording
-
Overall
-
Performance
-
Story
In this groundbreaking and timely program from master marketer MaryEllen Tribby, you'll discover how to "channelize" your marketing efforts across a range of new and traditional outlets in order to get maximum profits and exposure for a minimum investment of creativity and capital.
By: MaryEllen Tribby
-
The Success Principles(TM) - 10th Anniversary Edition
- How to Get from Where You Are to Where You Want to Be
- By: Jack Canfield, Janet Switzer
- Narrated by: Danny Campbell
- Length: 21 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Success Principles, the cocreator of the phenomenal best-selling Chicken Soup for the Soul series, helps you get from where you are to where you want to be, teaching you how to increase your confidence, tackle daily challenges, live with passion and purpose, and realize all your ambitions. Filled with memorable and inspiring stories of CEO's, world-class athletes, celebrities, and everyday people, it spells out the 64 timeless principles used by successful men and women throughout history.
-
-
Game Changer!
- By Awesomefest on 03-28-15
By: Jack Canfield, and others
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Build the Life You Want
- The Art and Science of Getting Happier
- By: Arthur C. Brooks, Oprah Winfrey
- Narrated by: Arthur C. Brooks, Oprah Winfrey
- Length: 5 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Build the Life You Want, Arthur C. Brooks and Oprah Winfrey invite you to begin a journey toward greater happiness no matter how challenging your circumstances. Drawing on cutting-edge science and their years of helping people translate ideas into action, they show you how to improve your life right now instead of waiting for the outside world to change.
-
-
You already know all of this
- By Indigo on 09-13-23
By: Arthur C. Brooks, and others
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
-
Talk Like TED
- The 9 Public Speaking Secrets of the World's Top Minds
- By: Carmine Gallo
- Narrated by: Carmine Gallo
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.
-
-
Gallo cuts to the chase...
- By Carol Crouse on 03-05-14
By: Carmine Gallo
-
The Magic of Thinking Big
- By: David Schwartz
- Narrated by: Jason Culp
- Length: 9 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
Millions of people around the world have improved their lives through the timeless advice David Schwartz offers in The Magic of Thinking Big. In this best-selling audiobook, Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there.
-
-
Seriously probably the most impactful book I have ever read!
- By Peter on 02-20-16
By: David Schwartz
-
No B.S. Sales Success in the New Economy
- By: Dan S. Kennedy
- Narrated by: Joe Pardavila
- Length: 7 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
-
-
terrible narration
- By Fred on 09-20-21
By: Dan S. Kennedy
-
Awaken the Giant Within
- By: Anthony Robbins
- Narrated by: Anthony Robbins
- Length: 1 hr and 31 mins
- Abridged
-
Overall
-
Performance
-
Story
Anthony Robbins has already unlocked the personal power inside millions of people worldwide. Now, in this revolutionary new audio production based on his enormously popular Date with Destiny seminars, Robbins unleashes the sleeping giant that lies within all of us, teaching us to harness our untapped abilities, talents and skills.
-
-
Smoke Signals
- By Brett on 12-30-09
By: Anthony Robbins
-
How to Win Friends & Influence People
- By: Dale Carnegie
- Narrated by: Andrew MacMillan
- Length: 7 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!
-
-
This is well worth listening too! Main points are.
- By Ralph on 10-21-11
By: Dale Carnegie
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The E-Myth Seminar
- Taking Charge of Your Business and Your Life
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 5 hrs and 16 mins
- Original Recording
-
Overall
-
Performance
-
Story
Eighty percent of all businesses fail in their first five years! When you are facing down those kind of odds, you'd better know exactly what you are doing before you take the plunge. Success lies in the system! Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant - a precise system of dynamic interplay between the connected parts should be in place.
-
-
Like E-myth but sick of Sarah and the pie shop?
- By A. Molnar on 08-24-19
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
Mastering the Rockefeller Habits
- What You Must Do to Increase the Value of Your Growing Firm
- By: Verne Harnish
- Narrated by: Verne Harnish
- Length: 4 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
What are the underlying handful of fundamentals that haven't changed for over a hundred years? From Harnish's famous "One-Page Strategic Plan" to his concise outline of eight practical actions you can take to strengthen your culture, this book is a compilation of best practices adapted from some of the best-run firms on the planet. Included is an instructive chapter co-authored by Rich Russakoff, revealing winning tactics to get banks to finance your business.
-
-
The single best book I have read on business
- By Mike on 07-13-17
By: Verne Harnish
-
The Storyteller's Secret
- From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't
- By: Carmine Gallo
- Narrated by: Carmine Gallo
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, best-selling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives.
-
-
Ehhh
- By J on 11-23-18
By: Carmine Gallo
-
Chicken Soup for the Soul 20th Anniversary Edition
- All Your Favorite Original Stories Plus 20 Bonus Stories for the Next 20 Years
- By: Jack Canfield, Amy Newmark, Mark Victor Hansen, and others
- Narrated by: Amy Newmark, Suzanne Toren, Mark Victor Hansen
- Length: 8 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
The 20th anniversary edition of the original Chicken Soup for the Soul is brimming with even more hope and inspiration - the stories you've always loved, plus bonus stories, plus 20 bonus stories from today's thought leaders.
-
-
I was sad to note profane words
- By Will gladney on 03-12-21
By: Jack Canfield, and others
Critic reviews
What listeners say about Tell to Win
Highly rated for:
Reviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- win
- 09-07-16
A compelling and enjoyable listen
I started to read TTW but got sidetracked halfway through. I was delighted to come across the audiobook one Saturday as I was looking for something to listen to while I did housework. I thoroughly enjoyed the content and the presentation.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Matt
- 05-25-12
Full of good material - but hard work at times
Peter Guber is a remarkable, talented, dynamo of a business man in the world of mainstream media. His experience in the world of big-time entertainment and media is mind boggling.
This is worth listening to just to hear some of his stories and about the people he's rubbed shoulders with, projects he's run and films he's made.
It's jam packed with valuable insights and if you need to become more persuasive then you should definitely get it.
That said - especially given his pedigree - I couldn't help feeling that the book was quite hard work at times. In some parts it comes across as a text book. You get his message loud and clear. But there are areas where he lost my attention - somehow his style is less than engaging at times. I put this down to the fact that he's a 'suit' in the entertainment business, rather than a front line creative talent. His use of language is heavily dosed with the language of business: 'incentivise', 'objectives', bottom line', or similar. I often found him sounding more like an American business consultant talking to a marketing conference with a powerpoint slides and pie charts than a man who personally has what it takes to ignite a room with passion and purpose through the power of story telling.
There was nothing wrong with the quality of the reading, but perhaps the book should have been abridged for audio - rather than simply read. Either that, or it would benefit from an overhaul by a different editor.
Don't get me wrong, it is a valuable work for anyone who needs to be improve their powers of persuasion. I've actually bought two hard copies. One for myself, and one for someone whom I also think would benefit from some of his experience. Just don't expect an easy listen. I'd be surprised if the book becomes a best seller in its current form.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Greg Beckett
- 06-20-16
A good book 3 hour book compressed into 10 hours
A good 3 hour book compressed into 10 hours.
the book was too wordy. he could have used more description of the strategy.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Simon Sanda
- 05-28-15
Great book
Great resorces and examples on how to become memorable storyteller. I've learned so much on how I will from now on present my business.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Rolando
- 06-26-14
Ugh, not even good
Wow! I tried to avoid the reviews because the book was highly recommended by someone I respect. It turns out the reviews were right. The author name drops so much that I got really bored listening to it. Some of the stories are good but they are long and they don't really reinforce the points he is trying to make. Long book that focuses mainly on reinforcing the coolness factor of Peter Guber. Yeah, yeah yeah you are cool and you met a lot of people and some of those stories are cool. But, that doesn't help me much. One example, the A-ha from the last chapter - Technology is great but instead of State of the Art make sure to use State of the Heart. "Stick a dull pencil in my eye".
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Daniel
- 09-25-15
Game Changer
This book has forever altered the way I see and utilize the art of story telling. Whether we realize it or not, it is the stories we carry, live by and strategically tell to others which ultimately makes us successful personally and professionally. Phenomenal book.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Dan Holland
- 11-26-18
Essential
An absolutely essential book for anyone who wants to succeed in life. This man is an absolute genius who generously distills his remarkable life experiences into actionable scaffolding for success within any paradigm.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Barrett
- 01-21-24
I never knew how influential he was
This book makes me want to constantly tell stories when I’m dealing with my potential clients
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- R. Manning
- 08-31-18
good information, too long, lots of name dropping
I thought this book was interesting, but it was too long. It could have been written in about half the amount of pages. There was lots of name dropping so lots of recognition and relatability. Information provided is worthwhile but from a contacts not very many people could find you so I think.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
- Trailer User
- 04-03-11
I didn't mind the listen but...
The author basically relates how story telling is the moving force in getting the intended audience to act. He then goes through a number of business and non-business scenarios in which story telling saved the day. Although I agree with the author that storytelling is important, I think the book would have been more helpful if it delved into the techniques that are best used to move the desired audience to act and how to implement them. I enjoyed the listen but would have enjoyed it more if I had more techniques to carry away from it.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
9 people found this helpful