Tell to Win
Connect, Persuade, and Triumph with the Hidden Power of Story
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Narrated by:
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Patrick Egan
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By:
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Peter Guber
About this listen
Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.
Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories - those created with a specific mission in mind - are absolutely essential in persuading others to support a vision, dream, or cause.
Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage, and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.
Among his techniques:
- Capture your audience’s attention first, fast, and foremost
- Motivate your listeners by demonstrating authenticity
- Build your tell around “what’s in it for them”
- Change passive listeners into active participants
- Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong
To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” - master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
After listening to this extraordinary mix of voices, you’ll know how to craft, deliver - and own - a story that is truly compelling, one capable of turning others into viral advocates for your goal.
©2011 Peter Gruber (P)2011 Random HouseListeners also enjoyed...
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There’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that’s been dangled in front of you.
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This book helped me reframe a career transition
- By Jeff on 06-13-22
By: Tim Schurrer, and others
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Unmistakable
- Why Only Is Better Than Best
- By: Srinivas Rao
- Narrated by: Srinivas Rao
- Length: 3 hrs and 45 mins
- Unabridged
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After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
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Being Unique is a Necessity
- By The Treadmill Doctor on 08-03-16
By: Srinivas Rao
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Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- By: Jack Canfield, Mark Victor Hansen
- Narrated by: Alan Robertson
- Length: 8 hrs and 21 mins
- Unabridged
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Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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Great!
- By Anonymous User on 03-01-20
By: Jack Canfield, and others
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The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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One Big Thing
- Discovering What You Were Born to Do
- By: Phil Cooke
- Narrated by: Phil Cooke
- Length: 3 hrs and 25 mins
- Unabridged
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Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
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One Big Question
- By RayChu on 09-03-13
By: Phil Cooke
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The Collaborative Habit
- Life Lessons for Working Together
- By: Twyla Tharp
- Narrated by: Lauren Fortgang
- Length: 4 hrs and 3 mins
- Unabridged
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In a career that has spanned four decades, choreographer Twyla Tharp has collaborated with great musicians, designers, thousands of dancers, and almost a hundred companies. She's experienced the thrill of shared achievement and has seen what happens when group efforts fizzle. Her professional life has been - and continues to be - one collaboration after another. In this practical sequel to her national best seller The Creative Habit, Tharp explains why collaboration is important to her - and can be for you.
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Awful narration
- By Anastasia Lattanand on 05-14-16
By: Twyla Tharp
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Start Where You Are
- By: Chris Gardner
- Narrated by: Andre Blake
- Length: 5 hrs and 40 mins
- Abridged
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If you've been dealing with the loss of a job or home, or have had a health or financial crisis, Start Where You Are abounds with lessons that offer hope and provide a road map for starting anew. This is also the ideal book for anyone ready to launch a personal or professional undertaking, or someone who simply wants to break through the cycles and thinking that have limited his or her potential in the past.
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Baby Steps Count!
- By T. Skinner on 05-16-09
By: Chris Gardner
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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Hustle
- The Power to Charge Your Life with Money, Meaning, and Momentum
- By: Patrick Vlaskovits, Neil Patel, Jonas Koffler
- Narrated by: Brian Sutherland
- Length: 8 hrs and 43 mins
- Unabridged
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Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.
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Brian Sutherland can narrate ALL MY BOOKS
- By Debbie Tudor on 08-18-19
By: Patrick Vlaskovits, and others
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Winning from Within
- A Breakthrough Method for Leading, Living, and Lasting Change
- By: Erica Ariel Fox
- Narrated by: Tavia Gilbert
- Length: 10 hrs and 2 mins
- Unabridged
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Life is a series of negotiations, whether or not you think of yourself as a negotiator. From seemingly insignificant daily decisions to major life choices, you negotiate every time you aim to persuade, argue over a decision, or resolve a conflict. But as negotiations and leadership expert Erica Ariel Fox reveals, the most important negotiations - the ones that determine the impact of our actions and the quality of our lives - are those we have with ourselves.
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Enlightening is an understatement
- By Lucas on 01-13-19
By: Erica Ariel Fox
What listeners say about Tell to Win
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- win
- 09-07-16
A compelling and enjoyable listen
I started to read TTW but got sidetracked halfway through. I was delighted to come across the audiobook one Saturday as I was looking for something to listen to while I did housework. I thoroughly enjoyed the content and the presentation.
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- Dan Holland
- 11-26-18
Essential
An absolutely essential book for anyone who wants to succeed in life. This man is an absolute genius who generously distills his remarkable life experiences into actionable scaffolding for success within any paradigm.
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- R. Manning
- 08-31-18
good information, too long, lots of name dropping
I thought this book was interesting, but it was too long. It could have been written in about half the amount of pages. There was lots of name dropping so lots of recognition and relatability. Information provided is worthwhile but from a contacts not very many people could find you so I think.
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- Barrett
- 01-21-24
I never knew how influential he was
This book makes me want to constantly tell stories when I’m dealing with my potential clients
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- Matt
- 05-25-12
Full of good material - but hard work at times
Peter Guber is a remarkable, talented, dynamo of a business man in the world of mainstream media. His experience in the world of big-time entertainment and media is mind boggling.
This is worth listening to just to hear some of his stories and about the people he's rubbed shoulders with, projects he's run and films he's made.
It's jam packed with valuable insights and if you need to become more persuasive then you should definitely get it.
That said - especially given his pedigree - I couldn't help feeling that the book was quite hard work at times. In some parts it comes across as a text book. You get his message loud and clear. But there are areas where he lost my attention - somehow his style is less than engaging at times. I put this down to the fact that he's a 'suit' in the entertainment business, rather than a front line creative talent. His use of language is heavily dosed with the language of business: 'incentivise', 'objectives', bottom line', or similar. I often found him sounding more like an American business consultant talking to a marketing conference with a powerpoint slides and pie charts than a man who personally has what it takes to ignite a room with passion and purpose through the power of story telling.
There was nothing wrong with the quality of the reading, but perhaps the book should have been abridged for audio - rather than simply read. Either that, or it would benefit from an overhaul by a different editor.
Don't get me wrong, it is a valuable work for anyone who needs to be improve their powers of persuasion. I've actually bought two hard copies. One for myself, and one for someone whom I also think would benefit from some of his experience. Just don't expect an easy listen. I'd be surprised if the book becomes a best seller in its current form.
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- Greg Beckett
- 06-20-16
A good book 3 hour book compressed into 10 hours
A good 3 hour book compressed into 10 hours.
the book was too wordy. he could have used more description of the strategy.
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- Simon Sanda
- 05-28-15
Great book
Great resorces and examples on how to become memorable storyteller. I've learned so much on how I will from now on present my business.
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- Rolando
- 06-26-14
Ugh, not even good
Wow! I tried to avoid the reviews because the book was highly recommended by someone I respect. It turns out the reviews were right. The author name drops so much that I got really bored listening to it. Some of the stories are good but they are long and they don't really reinforce the points he is trying to make. Long book that focuses mainly on reinforcing the coolness factor of Peter Guber. Yeah, yeah yeah you are cool and you met a lot of people and some of those stories are cool. But, that doesn't help me much. One example, the A-ha from the last chapter - Technology is great but instead of State of the Art make sure to use State of the Heart. "Stick a dull pencil in my eye".
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- Daniel
- 09-25-15
Game Changer
This book has forever altered the way I see and utilize the art of story telling. Whether we realize it or not, it is the stories we carry, live by and strategically tell to others which ultimately makes us successful personally and professionally. Phenomenal book.
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- Trailer User
- 04-03-11
I didn't mind the listen but...
The author basically relates how story telling is the moving force in getting the intended audience to act. He then goes through a number of business and non-business scenarios in which story telling saved the day. Although I agree with the author that storytelling is important, I think the book would have been more helpful if it delved into the techniques that are best used to move the desired audience to act and how to implement them. I enjoyed the listen but would have enjoyed it more if I had more techniques to carry away from it.
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9 people found this helpful