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The 7 Triggers to Yes
- The New Science Behind Influencing People's Decisions
- Narrated by: Tom Parks
- Length: 6 hrs and 28 mins
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Publisher's summary
The 7 Triggers to Yes will help you become more influential and persuasive with the simplest and most effective formula for using neuroscience-based emotional triggers. For business owners, executives, managers, and sales people - as well as fundraisers, politicians, and entrepreneurs - success depends on the ability to engage and change people's hearts and minds. You will learn not only how recent science has revealed the biological mechanisms behind human decision-making, but how to use that knowledge to your advantage: to gain advocates and followers; to form agreements and partnerships; to sell ideas and products with an ease and speed you never thought possible. One of the first books to forge a practical business approach out of the complexities of neuroscience, The 7 Triggers to Yes has become the go-to formula for successful organizations and individuals around the world.
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Story
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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What Do You Really Want for Your Children?
- By: Dr. Wayne W. Dyer
- Narrated by: Dr. Wayne W. Dyer
- Length: 4 hrs and 12 mins
- Unabridged
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Questioning thousands of parents and educators, Dr. Wayne Dyer learned firsthand what people really want for their children. They don't particularly want their kids to go to fancy schools, acquire riches, or live "the good life". They do want them to have personal integrity and high self-esteem, and to grow up with love and peace in their hearts. Children raised the Wayne Dyer way feel useful and needed. They are inner- rather than outer-directed. They live a stress-free life naturally, without resorting to drugs.
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Deaply helpful
- By Dominique on 04-28-15
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The Only Sales Guide You'll Ever Need
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 54 mins
- Unabridged
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
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Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
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As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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The Best Place to Work
- The Art and Science of Creating an Extraordinary Workplace
- By: Ron Friedman PhD
- Narrated by: Walter Dixon
- Length: 8 hrs and 18 mins
- Unabridged
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In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance.
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Useful ideas and information past first chapters
- By superstasia on 07-12-17
By: Ron Friedman PhD
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The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
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Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
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Negotiation
- An Ex-Spy's Guide to Master the Psychological Tricks & Talking Tools to Become an Expert Negotiator in Any Situation
- By: James Daugherty
- Narrated by: Tom Taverna
- Length: 2 hrs and 10 mins
- Unabridged
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Imagine how different your life would be if you could avoid getting the worst out of every deal you negotiate in life. You will never quite know how much you have left on the table by lacking the negotiation skills to truly get the most out of your dealings. Whether it's negotiating that pay rise at work, attaining the best price for the house/car, or just simply getting more out of your daily interactions.
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I felt like I paid for what I got...
- By S. Granger on 08-29-18
By: James Daugherty
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The Man Who Lied to his Laptop
- What Machines Teach Us About Human Relationships
- By: Clifford Nass, Corina Yen
- Narrated by: Sean Pratt
- Length: 7 hrs and 46 mins
- Unabridged
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Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.
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Human/Technology Interface
- By Roy on 10-19-10
By: Clifford Nass, and others
What listeners say about The 7 Triggers to Yes
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- AL
- 05-05-16
Total Package
complete program for understanding The Art of Getting what you want by finding out what others need
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- Ashley
- 10-13-16
Finally, a breakthrough in sales training!
This book is phenomenal. I've listened to many sales audiobooks that all delivered the same message. This book is breakthrough, cutting edge, sales training. This is a scientifically rooted method for selling and I know that implementing these strategies will change my career. I'm already making
significantly better sales calls. Thanks for writing this book and another thanks for making it an audio book!
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- SHIPS FROM NYC
- 07-28-15
Required listening for boosting your influence
What made the experience of listening to The 7 Triggers to Yes the most enjoyable?
Being in the legal profession, I’m always looking for ways to boost my influence. This book delivered. It has timeless truths about the emotional forces that are the real factors in what may seem like the clear-cut, logical decisions.
What did you like best about this story?
How simply the 7 principles are conveyed and instantly actionable.
What about Tom Parks’s performance did you like?
He's ideal for this topic. Pitch-perfect execution.
If you were to make a film of this book, what would the tag line be?
It's like the Jedi-mind trick for business people.
Any additional comments?
I'd be interested in a workshop version I can bring in for on-site team training.
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2 people found this helpful
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- Robert M.
- 07-30-15
Learning Persuasion Skills as Easy as 1-2-3
Would you consider the audio edition of The 7 Triggers to Yes to be better than the print version?
The audio edition adds another dimension to this important topic by allowing the listener to learn while otherwise engaged, for example in exercise or driving. This capability is enhanced by the fact that the subject matter, though based on the latest scientific principles, is explained in simple, easy to understand language. Also having the book provides the listener the ability to further directly reference the subject matter.
What other book might you compare The 7 Triggers to Yes to and why?
I have read several management books but none that are so readily usable by managers, sales people, or for that matter, any individual who finds it necessary to persuade others.
What does Tom Parks bring to the story that you wouldn’t experience if you just read the book?
Mr. Parks brings the subject to life, adding a level of personal involvement that one does not usually bring to books they read.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
It is not the kind of book to create an extreme reaction, but I was pleased to see a subject that is so important-whether in business or personal life-explained so simply.
Any additional comments?
Years ago the campaign manager in a presidential campaign advised,"Keep it simple, stupid." As a retired CEO of a $500 million company I have have seen and used many approaches to training. The ones that worked best were the ones the intended recipients could readily understand and implement. This book and the simplicity of its message meets that criteria.
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1 person found this helpful
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- Tyler P Reitenbaugh
- 09-13-22
Basic
The framework is ok. More tactical is what I was looking forward to not strategy.
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- Marty Hurwitz
- 07-24-15
This Book Stinks
What disappointed you about The 7 Triggers to Yes?
It's like the old ginsu knife commercials on TV. I got to Chapter 4 and they still hadn't told me anything yet. All they keep telling you is Persuasion is important. We've Got the secret, yes we do. It's right here, we're gonna tell you, yes we are....next chapter same thing. What a scam.
What was most disappointing about Russell Granger’s story?
It's like the old ginsu knife commercials on TV. I got to Chapter 4 and they still hadn't told me anything yet. All they keep telling you is Persuasion is important. We've Got the secret, yes we do. It's right here, we're gonna tell you, yes we are....next chapter same thing. What a scam.
What reaction did this book spark in you? Anger, sadness, disappointment?
Anger at wasting my money
Any additional comments?
Can I get a refund?
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6 people found this helpful