
Yes!
50 Scientifically Proven Ways to Be Persuasive
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Narrated by:
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Blair Hardman
About this listen
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.
Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.
Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
©2008 Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini (P)2009 Simon & SchusterListeners also enjoyed...
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Something for everyone, and something not
- By David on 06-01-08
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The Warren Buffett Portfolio
- Mastering the Power of the Focus Investment Strategy
- By: Robert Hagstrom
- Narrated by: Stefan Rudnicki
- Length: 5 hrs and 46 mins
- Unabridged
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Building upon the expertise and strategies outlined in The Warren Buffett Way, author Robert G. Hagstrom reveals how to profitably manage stocks once you select them. In The Warren Buffett Portfolio, Hagstrom introduces the next wave of investment strategy, called focus investing, a comprehensive investment strategy used with spectacular results by Buffett.
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Excellent
- By J on 04-10-20
By: Robert Hagstrom
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In the Plex
- How Google Thinks, Works, and Shapes Our Lives
- By: Steven Levy
- Narrated by: L. J. Ganser
- Length: 19 hrs and 45 mins
- Unabridged
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Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.
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Just ok for me
- By Everyday Mom on 04-23-11
By: Steven Levy
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Influence
- Science and Practice, ePub, 5th Edition
- By: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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Great content silly audio book errors
- By Woodgies on 04-30-15
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Benjamin Franklin
- By: Carl Van Doren
- Narrated by: Patrick Cullen
- Length: 32 hrs and 45 mins
- Unabridged
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In this Pulitzer Prize-winning biography, Carl Van Doren incorporates materials from Franklin's letters, manuscripts, journals, and published works to give the most accurate and comprehensive portrait ever written of this great American.
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A Daunting Listen, But....
- By Edward E McKenna on 12-09-09
By: Carl Van Doren
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One to Many
- The Secret to Webinar Success
- By: Jason Fladlien
- Narrated by: Virtual Voice
- Length: 5 hrs and 35 mins
- Unabridged
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It’s no secret that the right type of webinar can easily double or triple your business profits. In fact, many companies today would be bankrupt if it wasn’t for having a single, solid webinar. A strong webinar allows you to get more new customers into your business—and allows you to serve and make more profit from your existing customers and clients. Most of your so-called competitors don’t use webinars. Or, if they do, they use them poorly. A powerful webinar in an industry where none exists can catapult your company immediately to the top of that market. Jason Fladlien has helped...
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The best training for webinars
- By Khaliq Glover aka Khaliq-O-Vision on 04-02-25
By: Jason Fladlien
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The Wealth and Poverty of Nations
- Why Some Are So Rich and Some So Poor
- By: David S. Landes
- Narrated by: Walter Dixon
- Length: 21 hrs and 47 mins
- Unabridged
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The Wealth and Poverty of Nations is David S. Landes' acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance.
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A detailed explanation
- By Kaarlis on 12-07-21
By: David S. Landes
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The Motive
- Why So Many Leaders Abdicate Their Most Important Responsibilities
- By: Patrick M. Lencioni
- Narrated by: Jim Frangione
- Length: 2 hrs and 37 mins
- Unabridged
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New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations. In The Motive, he shifts his attention toward helping them understand the importance of why they're leading in the first place. Lencioni thrusts his listeners into a day-long conversation between rival CEOs. Shay Davis is the CEO of Golden Gate Alarm, who, after just a year in his role, is beginning to worry about his job and is desperate to figure out how to turn things around.
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lacking depth
- By friholito on 12-02-20
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Genome
- The Autobiography of a Species in 23 Chapters
- By: Matt Ridley
- Narrated by: Simon Prebble
- Length: 12 hrs and 20 mins
- Original Recording
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Arguably the most significant scientific discovery of the new century, the mapping of the 23 pairs of chromosomes that make up the human genome raises almost as many questions as it answers - questions that will profoundly impact the way we think about disease, about longevity, and about free will. Questions that will affect the rest of your life. Matt Ridley here probes the scientific, philosophical, and moral issues arising as a result of the mapping of the genome.
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Still useful today.
- By Gary on 05-21-12
By: Matt Ridley
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Damn Right
- Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger (Revised)
- By: Janet Lowe
- Narrated by: Tom Parks
- Length: 13 hrs and 25 mins
- Unabridged
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A must-listen biography from the author of the best-selling Warren Buffett Speaks.
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2019 audio of 1999 book
- By William J Brown on 03-10-20
By: Janet Lowe
What listeners say about Yes!
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Overall
- Donna
- 05-14-10
Very useful tips
The book is very well written and laid out. I actually bought it in hopes of picking up some useful sales tips as I start out on a new career path, nervously. The book obviously focuses its topic on Persuasion and not necessarily sales but again, it contains lots of good tips for dealing with many different types of situations.
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2 people found this helpful
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- Mary Storms
- 09-30-11
Excellent, to-the-point persuasion techniques
Yes! is a very practical compilation of many persuasive ideas. Some I already knew, some not. The reason I like it is because each point was made succinctly & persuasively, for immediate & practical use, then they move on to the next point. All the information may not be new, but it's good to have it concisely in one place. The reading is clear; it's difficult to make such purely information content exciting, but they do a good enough job & the text includes lots of interesting examples. One suggestion: I'd prefer that the chapter titles were more concrete, less catchy. That way I could write down the point immediately for desktop reference.
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3 people found this helpful
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Overall
- Jessy
- 06-30-11
The title says it all
The title says it all. There are 50 good examples on how to be persuasive. Because it is broken into 50 ways, it is very easy to pick-up and read for short amounts of time. Finally, I like how their motives are not manipulative in nature (which a lot of sales/persuasion books are).
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2 people found this helpful
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- Chad
- 06-16-24
Not bad
Interesting psychological anecdotes, many of which have been featured in other books.
Fun, but don't take it as a persuasion manual. Authors repeatedly take a single experiment and extrapolate it to unrelated business advice without any evidence it would be effective in that situation.
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- D
- 10-26-10
Good Read
Being in sales, I found this book to be very helpful and provided real life examples of how to use these persuasive techniques, and I must say that most of them work quite well. I have read quite a few persuasive books, and this was up there with the best of them. You will be able to use these techniques almost immediately!!! I have already listened twice and taken notes so I can make these techniques habitual. Good Listen!!!
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4 people found this helpful
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Overall
- Claire
- 03-05-11
Gold!
This book is concise and to the point. Not only are the suggestions backed up with scientific evidence, but they are also actionable in a variety of different circumstances. Although some of the examples toward the end of the book were less about persuasion and less applicable to my particular situation as a small, local, service-based business owner, this is the best marketing book I've ever read. It made me feel energized and inspired to try the simple strategies rather than overwhelmed and demoralized by complex theory that may or may not work and requires a lot of time and effort to see results. Head and shoulders above "Guerrilla Marketing."
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1 person found this helpful
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- Sarah S.
- 06-12-15
Fun!
I love this type of information. I suppose I would've enjoyed a few more examples and deeper explanation. However the short into the point examples and exclamation provided were very beneficial.
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- Miguel A.
- 06-12-15
Great book
You have to read it if you want to improve your skill influence,so go ahead
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- john618
- 03-19-23
Pure gold
So many nuggets of wisdom. This will be one I revisit every year as there is no way I could incorporate everything at once.
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Overall
- Harper
- 07-12-09
Very Informative
I liked the information presented in this book.
Many great ideas!!! I found any of Malcolm Gladwell and Daniel Gilbert books much more entertaining. I am glad I purchased this book and will purchase the text as well. Any one in Sales/politics should read this one and put it to work.
H
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5 people found this helpful