
The Art of Explanation
Making Your Ideas, Products, and Services Easier to Understand
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Narrated by:
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Tim Andres Pabon
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By:
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Lee LeFever
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to:
- Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
- Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
- Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
©2012 Lee LeFever (P)2014 Gildan Media LLCListeners also enjoyed...




















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Introductory exploration of explanation
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Great but longer than it needed to be
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useful but very technical
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Purpose: Why should the audience care?
Package: How will it be presented?
Principles: Using simple language, visuals, and metaphors.
There were some good before and after examples to show how a presentation of facts can be turned into a story that the audience could relate to. However, there were some moments where the explanation was more complicated than necessary. For example, to gauge the audience's knowledge of the topic, the author uses the scale from A to Z. Why?? Using the scale from 1 (know nothing) to 10 (expert) would have made more sense.
Some Good Examples
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A tool for life
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narrator reads like slightly less human HAL3000
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Wonderful, easily applicable.
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A new way to think
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Nice book
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no beef
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