The Art of Explanation
Making Your Ideas, Products, and Services Easier to Understand
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Narrated by:
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Tim Andres Pabon
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By:
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Lee LeFever
About this listen
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to:
- Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
- Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
- Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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Group Genius
- The Creative Power of Collaboration
- By: Keith Sawyer
- Narrated by: Jonathan Marosz
- Length: 8 hrs and 4 mins
- Unabridged
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In this authoritative and fascinating new audiobook, Keith Sawyer, a psychologist at Washington University, tears down some of the most popular myths about creativity and erects new principles in their place. He reveals that creativity is always collaborative: even when you're alone. Sawyer's audiobook is filled with compelling stories about the inventions that changed our world.
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Worth reading
- By Glenn on 12-29-10
By: Keith Sawyer
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- By: Mark Levy
- Narrated by: Bronson Pinchot
- Length: 4 hrs and 27 mins
- Unabridged
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When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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Great Ideas
- By Amazon Customer on 12-31-10
By: Mark Levy
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Moments of Impact
- How to Design Strategic Conversations That Accelerate Change
- By: Chris Ertel, Lisa Kay Solomon
- Narrated by: Sean Pratt
- Length: 7 hrs and 32 mins
- Unabridged
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Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.
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Another audiobook failure. Buy the real book
- By Jonathan on 02-08-15
By: Chris Ertel, and others
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Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- By: Warren Berger
- Narrated by: Ax Norman
- Length: 10 hrs and 14 mins
- Unabridged
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
- By Pierre on 09-06-10
By: Warren Berger
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Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- By: Peter Sims
- Narrated by: John Allen Nelson
- Length: 5 hrs and 2 mins
- Unabridged
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What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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Useful approach, not for everyone
- By Tad Davis on 08-15-11
By: Peter Sims
What listeners say about The Art of Explanation
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amy Lopez
- 03-17-19
Great but longer than it needed to be
This was a great book, but it was really much longer than it needed to be.
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- Nigel
- 05-08-15
Introductory exploration of explanation
As Lee Lefever says, there is nothing wrong with starting at ground zero to help you take the maximum possible number of your audience with you. But I kept wanting the content to go conceptually deeper - to go beyond the introductory and to explore really powerful principles. My sense is that the book will serve to start many valuable conversations on the topic at the core of every professional explainer's / lecturer's life: how best to communicate the conceptual models that scaffold the learning process - but it won't necessarily be the source of the most powerful ideas discussed. With that said, there is something that I will likely always be grateful to the author for: the recognition that "explanation" is a potential surrogate for "conceptual model" - I have been looking for a plain English alternative for decades as the latter is a bit of a brain-full in many circumstances. It has made me smile many times since setting forth with the book to realise that this perfectly acceptable candidate has been sitting so near to hand all the time! In summary, I am happy to have read the book but am definitely in search of more.
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- A. Yoshida
- 07-07-23
Some Good Examples
The key elements for effective explanations are:
Purpose: Why should the audience care?
Package: How will it be presented?
Principles: Using simple language, visuals, and metaphors.
There were some good before and after examples to show how a presentation of facts can be turned into a story that the audience could relate to. However, there were some moments where the explanation was more complicated than necessary. For example, to gauge the audience's knowledge of the topic, the author uses the scale from A to Z. Why?? Using the scale from 1 (know nothing) to 10 (expert) would have made more sense.
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- Anonymous User
- 03-08-22
useful but very technical
Struggled to finish it. There are some really valuable concepts on explanation but Learning about it via the book was long and painful. The scenarios and examples were helpful.
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- Miguel Ángel
- 09-30-23
A tool for life
I wish I would read this book before my years in college. Easy to follow and with several examples.
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- deatoned
- 03-14-18
narrator reads like slightly less human HAL3000
Book itself seems alright, but the reader makes it a struggle to listen. Wouldn't recommend.
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1 person found this helpful
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- Lee Coursey
- 03-18-15
Wonderful, easily applicable.
Clear concise information that will allow anyone to improve their basic communication methods and give framework for how, what, and why you need to get your message across.
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- Vinabookworm
- 10-01-15
A new way to think
I've now started thinking about the way I explain things - even the simple things that are usually taken for granted. They are usually the things that impacts understanding.
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- Ikhlas
- 05-05-16
Nice book
Overall book provides several techniques, but some parts are hard to comprehend. Technical places are complex, places like "put a triangle, at the left put a stop sign without stop and at the bottom put three lines - this is browser" are not very impressing.
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- Doost
- 03-05-19
no beef
it is very repeteive tedious and lacks substance. it's a promotional sales for their services.
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