The Behavior Gap
Simple Ways to Stop Doing Dumb Things with Money
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Narrated by:
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Carl Richards
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By:
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Carl Richards
About this listen
"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared, and buy when everyone feels great. It may feel right - but it's not rational." (The Behavior Gap)
Why do we lose money? It's easy to blame the economy or the financial markets - but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon - the distance between what we should do and what we actually do - "the behavior gap". He found that once people understood it, they started doing much better.
Richards's way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His audiobook will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.
He'll help you to:
- Avoid the tendency to buy high and sell low;
- Avoid the pitfalls of generic financial advice;
- Invest all of your assets - time and energy as well as savings - more wisely;
- Quit spending money and time on things that don't matter;
- Identify your real financial goals;
- Start meaningful conversations about money;
- Simplify your financial life; and
- Stop losing money!
It's never too late to make a fresh financial start. As Richards writes: "We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough."
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The key to building wealth the low-priced stock wayLow-priced gems, or what author Hilary Kramer calls "breakout stocks" come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are undervalued; and (3) they have specific catalysts in the near future that put them on the threshold of breaking out to much higher prices. In The Little Book of Big Profits from Small Stocks, small stock expert Hilary Kramer looks for stocks with fifty to two hundred percent upside potential!
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Insightful, specific and resourceful!!!
- By Nico on 05-23-12
By: Hilary Kramer
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Financial Peace Revisited
- New Chapters on Marriage, Singles, Kids and Families
- By: Dave Ramsey
- Narrated by: Nick Sullivan, CJ Critt
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Overall
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Dave Ramsey's New York Times best-selling guide to better living through financial security, now completely revised and updated.
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Surprisingly disappointing - sorry dave
- By Sally on 12-06-12
By: Dave Ramsey
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Pound Foolish
- Exposing the Dark Side of the Personal Finance Industry
- By: Helaine Olen
- Narrated by: Lyn Landon
- Length: 9 hrs and 1 min
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Overall
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Performance
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For the past few decades, Americans have spent billions of dollars on personal finance products. As salaries have stagnated and companies have cut back on benefits, we've taken matters into our own hands, embracing the can-do attitude that if we're smart enough, we can overcome even daunting financial obstacles. But that's not true. In this meticulously reported and shocking audiobook, journalist and former financial columnist Helaine Olen goes behind the curtain of the personal finance industry to expose the myths, contradictions, and outright lies it has perpetuated.
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The dark side of my industry
- By jfoxcpacfp on 06-15-13
By: Helaine Olen
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Irrationally Yours
- On Missing Socks, Pickup Lines, and Other Existential Puzzles
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 3 hrs and 22 mins
- Unabridged
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Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty. Ariely applies this scientific analysis of the human condition in his "Ask Ariely" Q and A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious.
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Not what I expected
- By Gordon on 05-30-15
By: Dan Ariely
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Charlie Munger
- The Complete Investor
- By: Tren Griffin
- Narrated by: Fred Stella
- Length: 6 hrs and 21 mins
- Unabridged
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Charlie Munger, Berkshire Hathaway's visionary vice chairman and Warren Buffett's indispensable financial partner, has outperformed market indexes again and again, and he believes any investor can do the same. His notion of "elementary, worldly wisdom" - a set of interdisciplinary mental models involving economics, business, psychology, ethics, and management - allows him to keep his emotions out of his investments and avoid the common pitfalls of bad judgment.
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Good, but... one major annoyance
- By Joseph R. Compton on 02-26-16
By: Tren Griffin
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Heads I Win, Tails I Win
- Why Smart Investors Fail and How to Tilt the Odds in Your Favor
- By: Spencer Jakab
- Narrated by: Sean Pratt
- Length: 8 hrs and 30 mins
- Unabridged
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According to Wall Street Journal investing columnist Spencer Jakab, most of us have no idea how much money we're leaving on the table - or that the average saver doesn't come anywhere close to earning the "average" returns touted in those glossy brochures. We're handicapped not only by psychological biases and a fear of missing out but by an industry with multimillion-dollar marketing budgets and an eye on its own bottom line, not yours.
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Got my head screwed on straight
- By Rob Barry on 12-20-18
By: Spencer Jakab
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The Up Side of Down
- Why Failing Well Is the Key to Success
- By: Megan McArdle
- Narrated by: Mia Barron
- Length: 10 hrs and 38 mins
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Most new products fail. So do most small businesses. And most of us, if we are honest, have experienced a major setback in our personal or professional lives. So what determines who will bounce back and follow up with a home run? If you want to succeed in business and in life, Megan McArdle argues in this hugely thought-provoking book, you have to learn how to harness the power of failure. McArdle has been one of our most popular business bloggers for more than a decade, covering the rise and fall of some the world' s top companies and challenging us to think differently about how we live, learn, and work.
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Good Book
- By Ray on 05-21-14
By: Megan McArdle
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How to Make Your First Million
- By: Warren Ingram
- Narrated by: Adrian Galley
- Length: 5 hrs and 3 mins
- Unabridged
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Your easy-to-understand guide to financial freedom! Have you ever wondered how wealthy people actually made their first million? Here is a book that shows how various people have made their money in their own unique ways, thus allowing you to find a method that works for you so that you, too, can make your first million and gain financial freedom.
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The best book I never had
- By Amazon Customer on 07-23-17
By: Warren Ingram
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Broke Millennial Talks Money
- Scripts, Stories, and Advice to Navigate Awkward Financial Conversations
- By: Erin Lowry
- Narrated by: Erin Lowry
- Length: 6 hrs and 58 mins
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Let's face it—talking about money is always awkward. In this user-friendly and approachable guide, finance writer Erin Lowry helps take the stress out of these tricky conversations. Lowry arms you with all of the financial knowledge you'll need in order to get the most out of each interaction, whether that's with your friends, your spouse, your employer, or your mom.
By: Erin Lowry
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Leap
- Leaving a Job with No Plan B to Find the Career and Life You Really Want
- By: Tess Vigeland
- Narrated by: Tess Vigeland
- Length: 7 hrs and 12 mins
- Unabridged
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Story
Until recently Tess Vigeland was a longtime host of public radio's Marketplace. It was a rewarding, high-status job, and Tess was very good at it - but she'd begun to feel restless. Without any definite, clear sense of what she wanted to do next (but an absolute certainty that what she'd been doing was no longer truly satisfying), she walked away from her dream job and into a vast unknown. Suddenly she was no longer " Marketplace's Tess Vigeland"; she was just Tess Vigeland.
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Everything Mrs Vigeland says is true, but ...
- By Claude on 10-10-15
By: Tess Vigeland
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The Index Card
- Why Personal Finance Doesn’t Have to Be Complicated
- By: Helaine Olen, Harold Pollack
- Narrated by: Helaine Olen, Harold Pollack
- Length: 3 hrs and 43 mins
- Unabridged
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Overall
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Performance
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TV analysts and money managers would have you believe your finances are enormously complicated, and if you don't follow their guidance, you'll end up in the poorhouse. They're wrong. When University of Chicago professor Harold Pollack interviewed Helaine Olen, an award-winning financial journalist and the author of the best-selling Pound Foolish, he made an offhand suggestion: Everything you need to know about managing your money could fit on an index card.
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Getting your personal finance right? Start here.
- By Alan J on 04-27-18
By: Helaine Olen, and others
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The Truth about Retirement Plans and IRAs
- All the Strategies You Need to Build Savings, Select the Right Investments, and Receive the Retirement Income You Want
- By: Ric Edelman
- Narrated by: Keith Spengel
- Length: 7 hrs and 27 mins
- Unabridged
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Overall
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Performance
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Story
Everyone knows that saving for your retirement is important. Yet only half of all eligible Americans contribute to a retirement plan. That’s because all plans - including the 401(k), 403(b), 457, and even the IRA - are complicated, confusing, and costly. New York Times best-selling author and acclaimed financial advisor Ric Edelman has counseled thousands of savers and retirees and has accumulated his advice in this audiobook.
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some very great info but be careful
- By Linda Mueller on 11-30-18
By: Ric Edelman
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In Write It Down, Make It Happen, Henriette Anne Klauser, PhD, explains how simply writing down your goals in life is the first step toward achieving them. Writing can even help you understand what you want. In this book, you will hear stories about ordinary people who witnessed miracles large and small unfold in their lives after they performed the basic act of putting their dreams on paper. Klauser's down-to-earth tips and easy exercises are sure to get your creative juices flowing. Before you know it, you'll be writing your own ticket to success.
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Der Welterfolg zum Trendthema "Micro Habits"! Das Geheimnis des Erfolgs: "Die 1%-Methode". Sie liefert das nötige Handwerkszeug, mit dem Sie jedes Ziel erreichen. James Clear, erfolgreicher Coach und einer der führenden Experten für Gewohnheitsbildung, zeigt praktische Strategien, mit denen Sie jeden Tag etwas besser werden bei dem, was Sie sich vornehmen. Seine Methode greift auf Erkenntnisse aus Biologie, Psychologie und Neurowissenschaften zurück und funktioniert in allen Lebensbereichen.
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Using over 40 simple lessons, How to Lead Smart People shows you how to manage a team of equals with intelligence and diplomacy. Traditional skills are re-evaluated for the leader of a smart team. Split into three sections: leading yourself, leading your team and leading your organisation, the book offers advice for 360-degree management. How to Lead Smart People teaches core skills such as decision-making and delegating but also soft skills such as delivering good and bad news to team members and how to realise longer-term aims such as building trust and growing your team.
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What listeners say about The Behavior Gap
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- michael
- 01-23-18
Average across the board
Not a bad book, but nothing special about it either. Nothing ground breaking or interesting. Basically just 3 hrs of him telling you to not be lead by your emotions, have a plan, and buy low sell high.
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- The Shop-aholic
- 07-22-17
Phenomenal. Simple. Practical!
I am a financial advisor with hundreds of counts. I really enjoyed this book! Will listen again and again!
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- lowery
- 09-10-19
great read!
Quick yet informative. For investors, you should keep these rules in the front of your mind at all times for financial success. Loved it.
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- CHRISTINA KERSTE
- 05-12-20
Fantastic Book
This book has a ton of good information about investing in the long run, and why we sometimes make decisions that go against our goals. Overall it’s a great book
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- Steve Phair
- 09-11-19
great book
easy read, well listen. author kept on topic and followed a structure for ease of understanding. didnt belabor the point just made it and moved on.
some great real world examples given. I have since updated some models in my business plan.
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- Jeffrey
- 01-19-21
As a ChFC, RICP, Financial Advisor with around 400 clients.
This book is as close to the guidance you could get from an advisor without actually meeting with an advisor. To the authors credit he shares the value of the profession and why people should have someone to talk through these topics with. I honestly might purchase this book for my top 40-50 clients as a birthday gift this year to reinforce such good lessons in our planning.
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- Dana Menard
- 07-07-18
The Only Investing Book You Ever Need
Carl Richards is the rare genius who can explain all of the complex investing and financial concepts in an easy-to-explain manner. A must read for all investors!
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- T. Kalinowski
- 05-12-21
Short into the point my behavior
Definitely worth the read since we all make previous things based on behavior. We all do dumb things based on our behavior with money.
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- MK
- 05-31-15
Another simple yet true reminder from this author!
What did you love best about The Behavior Gap?
Just the reminder it gave to keep common sense in perspective when it comes to finances. Sure, I know this, I have been told this, but doing it needs frequent nudges.
What other book might you compare The Behavior Gap to and why?
His other book, the one page financial plan, which I read first and appreciated the simple style of for wrapping our minds around these ideas - focusing on the simple, important actions rather than the minute complicated peripheral traps of financial savvy.
What about Carl Richards’s performance did you like?
He was relatable.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
Just how simple and true of a reminder it was to just make big strides in the right general direction and not get all psyched out about details.
Any additional comments?
Great little reminder primer for financial common sense.
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- Hannah Lincoln
- 01-15-17
Excellent. Sound advice, charismatic narrator/author.
Cannot recommend this more. Especially good as someone in her 20s gearing up for more serious financially responsible behavior.
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