The Trusted Advisor
20th Anniversary Edition
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Narrated by:
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BJ Harrison
About this listen
In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients.
In this 20th anniversary edition, Maister, Green, and Galford enrich our understanding of today's society and illustrate how to be effective communicators in a digital world. Using their model of "the trust equation" they dissect the rational and emotional components of trustworthiness. With precision and clarity, they detail five distinct steps you must take to create a trust-based relationship. Each step - engage, listen, frame, envision, and commit - is richly described in distinct chapters.
This book is “a brilliant reminder for each of us to focus on the needs of those we are serving - clients, customers, colleagues" (Timothy A. Welsh, vice chair, Consumer and Business Banking, US Bancorp). The authors weave together anecdotes, experience, and examples of both their own and others' successes and mistakes to great effect. The Trusted Advisor is essential for anyone who must advise, negotiate, or manage complex relationships with others.
©2000, 2021 David H. Maister, Charles H. Green, and Robert M. Galford (P)2021 TantorListeners also enjoyed...
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In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them - and more likely to buy from them.
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Sales leadership 101
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The Stay Interview
- A Manager's Guide to Keeping the Best and Brightest
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- Length: 3 hrs and 3 mins
- Unabridged
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This practical guide introduces managers to a powerful new engagement and retention tool: the stay interview. Smart companies have begun conducting these periodic reviews in order to discover why their important talent might leave and to solve any problems before they actually quit.
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Great advice.
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Secrets to Winning at Office Politics
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Whether you are a new player or a seasoned veteran, Secrets to Winning at Office Politics can help you increase your personal power without compromising your integrity or taking advantage of others. This smart, practical guide shows you how to stop wasting energy on things you can't change and start taking steps to get what you want.
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Amateur.
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The Negotiator in You: In Life
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Negotiation is a skill people need to use every day. In this audio exclusive, learn the negotiation skills required to navigate difficult situations that arise in everyday life. From buying a car to purchasing a home, one needs to know how to effectively negotiate, especially when the other party is a seasoned professional. Harvard professor Joshua N. Weiss, PhD, gives us to tools to negotiate when we have a major stake in the game or when we're perceived as the "weak consumer."
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Quick but insightful
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The Only Sales Guide You'll Ever Need
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
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Bargaining for Advantage
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As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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Loaded with practical strategies, real scenarios
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First, Break All the Rules
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They actually have vastly different styles and backgrounds. Yet despite their differences, great managers share one common trait: They don’t hesitate to break virtually every rule held sacred by conventional wisdom. They don’t believe that, with enough training, a person can achieve anything he sets his mind to. They don’t try to help people overcome their weaknesses. And, yes, they even play favorites. In this longtime management bestseller, Gallup presents the remarkable findings of its massive in-depth study of great managers.
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Content is dated
- By A. Yoshida on 09-09-19
By: Marcus Buckingham, and others
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Sales EQ
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The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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Effective Approach to EQ Sales Mastery
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The Myth of the Nice Girl
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In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.
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meeeh
- By Cindy blunt on 12-04-18
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Thanks for the Feedback
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The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.
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Poor narration ruins yet another good read
- By WordNerd on 08-25-14
By: Sheila Heen, and others
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What listeners say about The Trusted Advisor
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- FrankG
- 07-14-23
I couldn't stop listening!
What a great book. I loved every minute of it. It changed the way I think about and teach sales. Highly recommended!
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- David Welborn
- 12-18-23
Very good life and work principles
I hadn’t realized I was doing the trusted advisor thing with my business and career, but it explains why I get so much repeat business. They just trust me because I am always honest, even when it might make me look bad. It is nice to finally have a name for this.
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- Scott M. Kelley
- 03-19-23
PDF Reference
Great book, but it would be more valuable if there was a PDF reference with graphics and lists.
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3 people found this helpful
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- Ken Fridley
- 07-05-21
Where’s the PDF?
Great resource for advisors but needs to have the PDF of the various lists referenced in the narrative.
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7 people found this helpful
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- Mark C. Manderson
- 02-13-24
Become the trusted advisor
A lot of great tips in this book. Here are some of my takeaways.
 When you ask why it implies blame. It is better to come from a place of curiosity
Send articles or info to clients that they like to build relationships.
Share of what past clients have done that has worked well and ask if they would like to try that or have another idea in mind.
Say I'M NOT SURE WHAT TO DO ABOUT THIS, CAN YOU HELP
People want sincere praise.
Your job is to help your client solve their problem, not solve it for them!
Listen actively.
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- Gregory
- 08-20-24
I couldn’t get through it
Take my review with a grain of salt, because I only listened to about 15% of the book.
But, I found myself skipping through sections - which is not my usual style. The content was unengaging and of little use. I also did not like their Frequent lists.
I don’t know, I just don’t see how this book would really be helpful to anyone
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- Anonymous User
- 04-03-24
Lists of anecdotes, examples with no main thought.
if you are looking for knowledge backed by actual research or science it's not a book for you. This one is more a set of personal stories and examples from a single person's experience. Might add 1% to your understanding of advisory, but it's not one of those eye opening books with clear main concept.
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