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The Business of Belonging
- How to Make Community your Competitive Advantage
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
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Publisher's summary
Your business problems are community problems. Solve them and scale with help from the leader in the field.
The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Make Community Your Competitive Advantage is the definitive playbook for doing just that. CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.
The Business of Belonging tackles topics like: the SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement, and Success; how to measure the ROI of community initiatives and outcomes; the anatomy, lifecycle, and member journey of a business community; and designing, facilitating, and moderating shared spaces for your community members. For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.
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- Length: 7 hrs and 32 mins
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
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What Customers Crave
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- Narrated by: James Foster
- Length: 7 hrs and 1 min
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
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Shortcut Your Startup
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
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Solving Problems with Design Thinking
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
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What listeners say about The Business of Belonging
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- nazieh
- 10-29-22
Everything you could possibly need to build community
I loved every minute of this book, and applied lessons real time to my company. highly recommend!
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- Robin Middleton
- 05-22-23
Outstanding Must Read
This is a must read book! I enjoyed the business terms broken down in basic terms and step by step simple approaches to implementing the practice.
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- Maria D
- 09-05-21
Enlightening Information
Very enlightening information on the value and business benefits of building community.
The book highlights many companies that have assisted their growth thorough community building.
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- Patty Post
- 09-17-22
Founders listen to this book 3xs
This book helped me understand the importance of building community and the framework on how to start it, maintain it and scale it. It’s practical and quite enjoyable. I gave it to my marketing department and we’re reading it together. I like having the paper copy too because he offers frameworks and lessons. It’s a must read/listen to in 2022 if you want to crush it in 2023
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- Anonymous User
- 07-22-22
Very useful
I loved how useful it is. glad I listened to the whole thing because I never really knew where to find concise info that is pragmatic about making communities.
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- Phil Williams
- 07-12-23
Very strong, learned a lot
This was exactly what I was looking for… very detailed, proscriptive how-to and WHY of community building. Will probably be listening again.
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- Pablo A Gonzalez
- 07-18-21
You need Community in your business. This is how
Community creation is a hard to quantify value add. Yet, when done correctly, there is nothing more versatile and powerful for a business. This book is the perfect base understanding for what is possible in that field.
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- Alecurtu
- 02-22-23
If you’re building a community
This book was recommended from a blog article. If you’re building a community from the ground up I really recommend listening to this book, you might already use some of these tactics but hearing them reinforced really helps as you feel alone as you build.
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- Jonathan
- 01-07-23
Loved it!
Really enjoyed this book.
Great strategic and tactical content.
Looking forward to putting this into practice.
I bought the kindle version too!
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- Sara
- 05-15-24
Lost Me With Politica
Not a thrilling read, but it did have some good points. I stopped listening when it got political. No thanks.
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