The Business of Belonging
How to Make Community your Competitive Advantage
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Christopher Douyard
-
By:
-
David Spinks
About this listen
Your business problems are community problems. Solve them and scale with help from the leader in the field.
The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Make Community Your Competitive Advantage is the definitive playbook for doing just that. CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.
The Business of Belonging tackles topics like: the SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement, and Success; how to measure the ROI of community initiatives and outcomes; the anatomy, lifecycle, and member journey of a business community; and designing, facilitating, and moderating shared spaces for your community members. For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.
©2021 David Spinks (P)2021 Gildan MediaListeners also enjoyed...
-
The Art of Community: Seven Principles for Belonging
- By: Charles Vogl
- Narrated by: Tom Dheere
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book is a guide for leaders seeking to build a community, to strengthen the community they already have, or who may not think of themselves as community leaders but who are envisioning a group they hope to create. These communities can be formal, with official memberships and administrations, or informal, tied by shared values and commitments.
-
-
Community is key to one’s belonging
- By Quella on 09-21-16
By: Charles Vogl
-
Building Brand Communities: How Organizations Succeed by Creating Belonging
- By: Carrie Melissa Jones, Charles Vogl
- Narrated by: Caroline Miller
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
-
-
Helpful book but narrative is a bit dry
- By Anqi on 11-12-20
By: Carrie Melissa Jones, and others
-
People Powered
- How Communities Can Supercharge Your Business, Brand, and Teams
- By: Jono Bacon, Peter H. Diamandis
- Narrated by: Jono Bacon
- Length: 6 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.
-
-
So helpful!
- By Anonymous User on 12-14-19
By: Jono Bacon, and others
-
Get Together: How to Build a Community with Your People
- By: Bailey Richardson, Kevin Huynh, Kai Elmer Sotto
- Narrated by: Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Length: 2 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.
-
-
nothing new or amazing.
- By Homeowner on 02-05-20
By: Bailey Richardson, and others
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
The Cold Start Problem
- How to Start and Scale Network Effects
- By: Andrew Chen
- Narrated by: Andrew Chen
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
-
Great high level summary. More unique insights wanted.
- By Roman on 12-09-21
By: Andrew Chen
-
The Art of Community: Seven Principles for Belonging
- By: Charles Vogl
- Narrated by: Tom Dheere
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book is a guide for leaders seeking to build a community, to strengthen the community they already have, or who may not think of themselves as community leaders but who are envisioning a group they hope to create. These communities can be formal, with official memberships and administrations, or informal, tied by shared values and commitments.
-
-
Community is key to one’s belonging
- By Quella on 09-21-16
By: Charles Vogl
-
Building Brand Communities: How Organizations Succeed by Creating Belonging
- By: Carrie Melissa Jones, Charles Vogl
- Narrated by: Caroline Miller
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
-
-
Helpful book but narrative is a bit dry
- By Anqi on 11-12-20
By: Carrie Melissa Jones, and others
-
People Powered
- How Communities Can Supercharge Your Business, Brand, and Teams
- By: Jono Bacon, Peter H. Diamandis
- Narrated by: Jono Bacon
- Length: 6 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.
-
-
So helpful!
- By Anonymous User on 12-14-19
By: Jono Bacon, and others
-
Get Together: How to Build a Community with Your People
- By: Bailey Richardson, Kevin Huynh, Kai Elmer Sotto
- Narrated by: Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Length: 2 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.
-
-
nothing new or amazing.
- By Homeowner on 02-05-20
By: Bailey Richardson, and others
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
The Cold Start Problem
- How to Start and Scale Network Effects
- By: Andrew Chen
- Narrated by: Andrew Chen
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
-
Great high level summary. More unique insights wanted.
- By Roman on 12-09-21
By: Andrew Chen
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- By: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrated by: Chris Yeh, Reid Hoffman
- Length: 9 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
-
-
not much here.
- By Francis Shanahan on 09-05-19
By: Reid Hoffman, and others
-
Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- By: Tien Tzuo, Gabe Weisert
- Narrated by: Dan Woren, Tien Tzuo
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
-
-
Delivers on 1/2 of its Subtitle
- By AdaManda on 10-09-19
By: Tien Tzuo, and others
-
Build
- An Unorthodox Guide to Making Things Worth Making
- By: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Best guide for start up founders, ever!!!
- By Curly Beard on 05-28-22
By: Tony Fadell
-
Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
-
-
Immediately implementing ideas in a new project
- By C.J. Johnson on 02-14-24
By: Daniel Priestley
-
Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
-
Get to the point!!!
- By Katie on 02-26-09
By: Seth Godin
-
Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
-
-
Message tainted by using shady biz as examples
- By Amazon Customer on 04-25-19
By: Joey Coleman
-
Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
-
-
Great Book Mark. Thanks for writing it.
- By Stan Bush on 09-22-24
By: Mark Schaefer
-
The Art of Gathering
- How We Meet and Why It Matters
- By: Priya Parker
- Narrated by: Bernadette Dunne
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every day, we find ourselves in gatherings, Priya Parker says in The Art of Gathering. If we can understand what makes these gatherings effective and memorable, then we can reframe and redirect them to benefit everyone, host and guest alike. Parker defines a gathering as three or more people who come together for a specific purpose. When we understand why we gather, she says - to acknowledge, to learn, to challenge, to change - we learn how to organize gatherings that are relevant and memorable.
-
-
Would have liked a different narrator
- By Marta on 08-26-18
By: Priya Parker
-
Love as a Business Strategy
- Resilience, Belonging, and Success
- By: Mohammad F. Anwar, Frank E. Danna, Jeffrey F. Ma, and others
- Narrated by: Kelli Tager
- Length: 8 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Anchored by Softway’s own transformational journey, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome - written by folks that aren’t fans of run-of-the-mill business books. Love as a Business Strategy doesn’t preach or mislead, rather it lays out the blueprints for better business outcomes - like better employee engagement, enhanced patient experiences, and increased efficiency - then walks you through it step-by-step.
-
-
Foundational Principles for Life and Business Success
- By Kristen on 09-02-24
By: Mohammad F. Anwar, and others
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
-
Best Book of the year for me!!!
- By Trenton on 05-15-23
By: Dan Sullivan, and others
-
They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- By: Marcus Sheridan
- Narrated by: Marcus Sheridan
- Length: 9 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
-
-
Get to the point
- By WILDBOT3D on 04-03-21
By: Marcus Sheridan
Related to this topic
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
-
-
Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
-
-
Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
-
Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
-
-
Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
-
-
Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
-
Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
-
The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
-
-
Brand propaganda
- By MR A G ADELAAR on 05-22-15
-
Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- By: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrated by: Fleet Cooper
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
-
-
Good for people who don't have an experience with Agile and Lean Startup
- By Jovan Vidic on 08-26-17
By: Patrick van der Pijl, and others
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
-
Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
-
-
Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
People who viewed this also viewed...
-
Building Brand Communities: How Organizations Succeed by Creating Belonging
- By: Carrie Melissa Jones, Charles Vogl
- Narrated by: Caroline Miller
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
-
-
Helpful book but narrative is a bit dry
- By Anqi on 11-12-20
By: Carrie Melissa Jones, and others
-
The Art of Community: Seven Principles for Belonging
- By: Charles Vogl
- Narrated by: Tom Dheere
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book is a guide for leaders seeking to build a community, to strengthen the community they already have, or who may not think of themselves as community leaders but who are envisioning a group they hope to create. These communities can be formal, with official memberships and administrations, or informal, tied by shared values and commitments.
-
-
Community is key to one’s belonging
- By Quella on 09-21-16
By: Charles Vogl
-
Get Together: How to Build a Community with Your People
- By: Bailey Richardson, Kevin Huynh, Kai Elmer Sotto
- Narrated by: Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Length: 2 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.
-
-
nothing new or amazing.
- By Homeowner on 02-05-20
By: Bailey Richardson, and others
-
Build Your Community
- By: Richard Millington
- Narrated by: Alex Wyndham
- Length: 9 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.
-
-
Difícil de escuchar
- By Javo Cmps on 09-18-23
-
The Art of Gathering
- How We Meet and Why It Matters
- By: Priya Parker
- Narrated by: Bernadette Dunne
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every day, we find ourselves in gatherings, Priya Parker says in The Art of Gathering. If we can understand what makes these gatherings effective and memorable, then we can reframe and redirect them to benefit everyone, host and guest alike. Parker defines a gathering as three or more people who come together for a specific purpose. When we understand why we gather, she says - to acknowledge, to learn, to challenge, to change - we learn how to organize gatherings that are relevant and memorable.
-
-
Would have liked a different narrator
- By Marta on 08-26-18
By: Priya Parker
-
Belonging
- The Science of Creating Connection and Bridging Divides
- By: Geoffrey L. Cohen
- Narrated by: Noah Michael Levine
- Length: 11 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
Discover the secret to flourishing in an age of division: belonging. In a world filled with discord and loneliness, finding harmony and happiness can be difficult. But what if the key to unlocking our potential lies in this deceptively simple concept? Belonging is the feeling of being a part of a group that values, respects, and cares for us—a feeling that we can all cultivate in even the smallest corners of social life.
-
-
Helpful, enjoyable, important
- By Anonymous User on 02-06-24
-
Building Brand Communities: How Organizations Succeed by Creating Belonging
- By: Carrie Melissa Jones, Charles Vogl
- Narrated by: Caroline Miller
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
-
-
Helpful book but narrative is a bit dry
- By Anqi on 11-12-20
By: Carrie Melissa Jones, and others
-
The Art of Community: Seven Principles for Belonging
- By: Charles Vogl
- Narrated by: Tom Dheere
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book is a guide for leaders seeking to build a community, to strengthen the community they already have, or who may not think of themselves as community leaders but who are envisioning a group they hope to create. These communities can be formal, with official memberships and administrations, or informal, tied by shared values and commitments.
-
-
Community is key to one’s belonging
- By Quella on 09-21-16
By: Charles Vogl
-
Get Together: How to Build a Community with Your People
- By: Bailey Richardson, Kevin Huynh, Kai Elmer Sotto
- Narrated by: Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Length: 2 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.
-
-
nothing new or amazing.
- By Homeowner on 02-05-20
By: Bailey Richardson, and others
-
Build Your Community
- By: Richard Millington
- Narrated by: Alex Wyndham
- Length: 9 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.
-
-
Difícil de escuchar
- By Javo Cmps on 09-18-23
-
The Art of Gathering
- How We Meet and Why It Matters
- By: Priya Parker
- Narrated by: Bernadette Dunne
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every day, we find ourselves in gatherings, Priya Parker says in The Art of Gathering. If we can understand what makes these gatherings effective and memorable, then we can reframe and redirect them to benefit everyone, host and guest alike. Parker defines a gathering as three or more people who come together for a specific purpose. When we understand why we gather, she says - to acknowledge, to learn, to challenge, to change - we learn how to organize gatherings that are relevant and memorable.
-
-
Would have liked a different narrator
- By Marta on 08-26-18
By: Priya Parker
-
Belonging
- The Science of Creating Connection and Bridging Divides
- By: Geoffrey L. Cohen
- Narrated by: Noah Michael Levine
- Length: 11 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
Discover the secret to flourishing in an age of division: belonging. In a world filled with discord and loneliness, finding harmony and happiness can be difficult. But what if the key to unlocking our potential lies in this deceptively simple concept? Belonging is the feeling of being a part of a group that values, respects, and cares for us—a feeling that we can all cultivate in even the smallest corners of social life.
-
-
Helpful, enjoyable, important
- By Anonymous User on 02-06-24
What listeners say about The Business of Belonging
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- nazieh
- 10-29-22
Everything you could possibly need to build community
I loved every minute of this book, and applied lessons real time to my company. highly recommend!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Robin Middleton
- 05-22-23
Outstanding Must Read
This is a must read book! I enjoyed the business terms broken down in basic terms and step by step simple approaches to implementing the practice.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Maria D
- 09-05-21
Enlightening Information
Very enlightening information on the value and business benefits of building community.
The book highlights many companies that have assisted their growth thorough community building.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Patty Post
- 09-17-22
Founders listen to this book 3xs
This book helped me understand the importance of building community and the framework on how to start it, maintain it and scale it. It’s practical and quite enjoyable. I gave it to my marketing department and we’re reading it together. I like having the paper copy too because he offers frameworks and lessons. It’s a must read/listen to in 2022 if you want to crush it in 2023
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Anonymous User
- 07-22-22
Very useful
I loved how useful it is. glad I listened to the whole thing because I never really knew where to find concise info that is pragmatic about making communities.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Phil Williams
- 07-12-23
Very strong, learned a lot
This was exactly what I was looking for… very detailed, proscriptive how-to and WHY of community building. Will probably be listening again.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Pablo A Gonzalez
- 07-18-21
You need Community in your business. This is how
Community creation is a hard to quantify value add. Yet, when done correctly, there is nothing more versatile and powerful for a business. This book is the perfect base understanding for what is possible in that field.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Alecurtu
- 02-22-23
If you’re building a community
This book was recommended from a blog article. If you’re building a community from the ground up I really recommend listening to this book, you might already use some of these tactics but hearing them reinforced really helps as you feel alone as you build.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Jonathan
- 01-07-23
Loved it!
Really enjoyed this book.
Great strategic and tactical content.
Looking forward to putting this into practice.
I bought the kindle version too!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Sara
- 05-15-24
Lost Me With Politica
Not a thrilling read, but it did have some good points. I stopped listening when it got political. No thanks.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!